AiSensy - Event Landing Landing Page Example

What Works Well

• Clear Value Proposition: The headline "Scaling Your Business with AI at EVOLVE 2023" and sub-headline clearly communicate the event's core benefit and purpose.
• Prominent CTA: Multiple "Register Now" CTAs are strategically placed above the fold and throughout the page, using a contrasting green color.
• Trust Signals: Logos of past speakers and supporting companies are displayed, along with testimonials from previous attendees, building credibility.
• Mobile Responsiveness: The mobile version maintains readability and navigability, with elements stacking appropriately.
• Supporting Content: The page provides comprehensive information about the event, including speakers, agenda tracks, workshops, and FAQs, addressing potential attendee questions.

Opportunities for Improvement

• Social Proof: While some testimonials are present, including numerical social proof (e.g., "X attendees last year," "Y successful case studies") could be more impactful.
• Objection Handling: A more visible and concise "mini-FAQ" section could be incorporated closer to the primary CTA to address immediate common concerns.
• Visuals: Some sections, like "What Attendees Say," are visually text-heavy. More engaging visuals or a carousel format could improve appeal. The video section could be more prominent or easily discoverable.
• CTA Optimization: Consider A/B testing different CTA texts for stronger action-oriented language. A sticky CTA on mobile could enhance conversion for longer scrolls.

Layout Differences: Desktop vs Mobile

• Desktop: The desktop version utilizes a multi-column layout for sections like "Why Attend" and speaker highlights, allowing for a comprehensive view.
• Mobile: The mobile version adapts well with a single-column stacking layout, ensuring all content remains accessible and readable. CTAs are consistently present, adapting to the smaller screen without losing prominence.

Summary

This page effectively communicates the value of the Evolve 2023 summit with clear CTAs and a good amount of supporting information. The primary areas for optimization lie in enhancing social proof with more concrete numbers, making objection handling more immediate, and diversifying visual content to increase engagement, especially on mobile. Implementing a sticky CTA on mobile could further improve conversion rates.