Another Zero - Dating Profile Landing Page Example

What Works Well

• Clear Value Proposition: The "Find your perfect partner" headline in the desktop version clearly states the main benefit of the service.
• Prominent CTA: The "Create a Free Profile" button is clearly visible and placed strategically on both desktop and mobile versions.
• Trust Signals: The desktop version shows "As seen on" logos for various media outlets, which can build credibility.
• Mobile Responsiveness: The mobile version adapts well, stacking content vertically and maintaining readability, with the crucial CTA remaining prominent.
• Supporting Content: The multitude of profile pictures serves as strong visual social proof, showing a large user base.

Opportunities for Improvement

• Social Proof: While many profiles are shown, explicit testimonials or success stories with more detail could further enhance trust and motivation.
• Objection Handling: A small FAQ section addressing common concerns about online dating or privacy could reduce user hesitation.
• Visuals: Some profile images could be higher resolution or more varied in style to better showcase diversity and realness.
• CTA Optimization: A sticky CTA on longer scrolling pages, especially the mobile version, could ensure the call to action is always accessible. A secondary CTA higher up on the mobile page could also prompt earlier engagement.

Layout Differences: Desktop vs Mobile

• Desktop: The desktop version features a wider layout with the hero section containing headline, video/image, and CTA. Below this, it uses a grid layout for many profile pictures. Trust signals are present below the hero.
• Mobile: The mobile layout is stacked vertically, prioritizing the hero section and CTA at the top. The grid of profile pictures is still present but also stacked. Essential elements like the CTA and main headlines are preserved and easily readable, adapting effectively to a smaller screen.

Summary

The page effectively presents a large user base and a clear path to engagement. Its strengths lie in the prominent CTA and the visual social proof of numerous user profiles. Optimization efforts should focus on enhancing social proof with testimonials, addressing potential user objections, and optimizing CTA placement for continuous visibility, especially on mobile, to further improve conversion rates.