IIT Madras - AI Program Landing Page Example

What Works Well

• Clear Value Proposition: The headline "Stop the Future of AI with Agnelo: Applications in ML and AI" and "Advanced Executive Programme in AI & Applied ML" clearly state what the program offers.
• Prominent CTA: The "Apply Now" button is consistently visible at the top of the desktop page, and a sticky "Apply Now" button is present at the bottom of the mobile page.
• Trust Signals: Logos of Agnelo and IBM, along with mentions of "Accredited by EduQual, UK" and "in collaboration with IBM," enhance credibility.
• Mobile Responsiveness: The mobile version adapts well, with a reorganized layout that maintains readability and accessibility of key information.
• Supporting Content: The page provides detailed information about the program overview, highlights, modules, tools, and certifications.

Opportunities for Improvement

• Social Proof: While logos are present, adding testimonials from past participants, success stories, or statistics on career outcomes could further build trust and encourage applications.
• Objection Handling: A mini-FAQ section addressing common concerns like eligibility criteria, time commitment, or career prospects after the program could proactively address potential objections.
• Visuals: The current images are primarily logos and screenshots of certificates. Incorporating images of real program participants, instructors, or a video explaining the program could make the page more engaging.
• CTA Optimization: The "Apply Now" button could benefit from a more benefit-oriented text (e.g., "Transform Your Career: Apply Now"). A secondary CTA for "Download Brochure" or "Speak to an Advisor" could cater to users not ready to apply immediately.

Layout Differences: Desktop vs Mobile

• Desktop: The desktop version presents a two-column layout in some sections, allowing for more information to be displayed concurrently. The navigation bar is prominent at the top with a clear "Apply Now" button.
• Mobile: The mobile version reconfigures to a single-column, stacked layout for optimal readability. The "Apply Now" CTA becomes a sticky footer at the bottom of the screen, ensuring constant visibility as the user scrolls, which is an effective adaptation for mobile users.

Summary

The page effectively communicates its purpose and value proposition for the AI program, leveraging prominent branding and a clear call to action. Key areas for optimization include integrating stronger social proof, addressing potential objections with an FAQ section, enriching visual content beyond logos, and refining CTA messaging to better drive conversions.