MIT - Program Enrollment Landing Page Example

What Works Well

• Clear Value Proposition: The headline clearly states the program type: "AI, ML, and Deep Learning."
• Prominent CTA: There are multiple "Download Brochure" CTAs visible, including one sticky on desktop, and one in the hero section on both desktop and mobile.
• Trust Signals: Logos of prestigious institutions like "MIT SPONSORED" and "Great Learning" are prominently displayed, along with instructor profiles and guest speaker information.
• Mobile Responsiveness: The mobile version maintains a clean, readable layout with key information and CTAs easily accessible.
• Supporting Content: Detailed information about the program curriculum, key takeaways, assignments, and faculty is provided.

Opportunities for Improvement

• Social Proof: While instructor and guest speaker details are present, adding testimonials from past participants or statistics about career outcomes could enhance social proof.
• Objection Handling: A more visible and comprehensive FAQ section could address common concerns potential students might have, rather than just collapsed sections.
• Visuals: The desktop hero section could benefit from a more engaging visual than just a static background. The mobile hero image is better but could still be more dynamic. Images in the "Program Modules" section are small and could be larger or incorporate more visual appeal. A video introduction to the program or faculty would be beneficial.
• CTA Optimization: Implement A/B testing on CTA button colors and text to maximize conversion. Consider a secondary CTA in the hero section beyond just "Download Brochure," such as "Apply Now" or "View Curriculum."

Layout Differences: Desktop vs Mobile

• Desktop: Features a sticky "Download Brochure" bar at the top for persistent access. The overall layout allows for more content to be displayed side-by-side.
• Mobile: The sticky "Download Brochure" bar is not present at the top, but a clickable "Download Brochure" button is prominent within the first fold. Content is stacked vertically for easy scrolling, and images are appropriately scaled.

Summary

The page effectively communicates the program's core offering and leverages strong trust signals. Key areas for improvement include strengthening social proof through testimonials, expanding visual elements beyond static images, and optimizing CTA placement and variety to drive higher engagement and conversions.