Sobha Realty - Event Registration Landing Page Example

What Works Well

• Clear Value Proposition: The page clearly states the event type, dates, venue, and time, providing immediate context for the user.
• Prominent CTA: The "SUBMIT" button is clearly visible and indicates the next step for the user.
• Supporting Content: The text "WE REQUEST MORE INFORMATION ABOUT YOU TO ASSIST US IN RESERVING YOUR SPOT FOR THE EVENT." provides a clear reason for collecting user data.

Opportunities for Improvement

• Social Proof: No social proof elements like testimonials, number of attendees registered, or partner logos are visible.
• Objection Handling: There are no visible FAQs or sections addressing potential concerns about the event or data submission.
• Visuals: The background image is generic and does not directly relate to the event's benefit or value. A more engaging visual related to Dubai properties or the event experience could be beneficial.
• CTA Optimization: The "SUBMIT" button could be more action-oriented (e.g., "Reserve My Spot Now"). A sticky CTA on mobile could improve accessibility.

Layout Differences: Desktop vs Mobile

• Desktop: The desktop layout has a multi-column form, allowing for all fields to be visible without scrolling. The event details are prominently displayed on the left, next to the form.
• Mobile: The mobile layout stacks the form fields vertically, requiring scrolling to view all input fields. The event details are stacked above the form, making the key information still visible without immediate scrolling but pushing the form further down.

Summary

The page effectively communicates the event details and provides a straightforward registration form. Its strengths lie in clear date/time information and a prominent call to action. Major opportunities for improvement include adding social proof, addressing potential objections through an FAQ, enhancing the background visual to be more compelling, and optimizing the CTA text for better conversion.