Stack Optimise - Course Sales Landing Page Example

What Works Well

• Clear Value Proposition: The headline "Introducing the world's first GTM Engineer Course" immediately communicates the unique offering.
• Prominent CTA: Multiple "Enroll & Begin Your GTM" call-to-action buttons are strategically placed throughout the page.
• Trust Signals: Testimonials from "Founders & Leaders around the world" with pictures and star ratings, as well as logos of companies, build credibility.
• Mobile Responsiveness: The mobile version maintains readability and navigability with stacked elements and optimized text sizes.
• Supporting Content: Detailed sections like "Here's what's inside" and "Course breakdown" clearly outline the course content and benefits.

Opportunities for Improvement

• Social Proof: While testimonials are present, including quantifiable social proof (e.g., "X students enrolled," "Y success stories") could enhance trust.
• Objection Handling: A mini-FAQ section addressing common concerns about time commitment, prerequisites, or career outcomes could be beneficial.
• Visuals: The video at the top is good, but adding more diverse visuals like instructor introductions or sample course material screenshots could further engage users.
• CTA Optimization: Experiment with different CTA button colors or text to improve visibility and urgency. A sticky CTA on mobile could also be effective.

Layout Differences: Desktop vs Mobile

• Desktop: Features a wider layout allowing for side-by-side content, such as course details and benefits summarized with icons next to text.
• Mobile: Elements are stacked vertically, optimizing for touch interaction and smaller screen sizes. The navigation bar condenses into a hamburger menu.

Summary

The page effectively communicates the value of the GTM Engineer Course with clear calls to action and strong social proof through testimonials. Optimization opportunities include adding more quantifiable social proof, a dedicated FAQ section for objection handling, and further enhancing visual content. The layout is well-adapted for both desktop and mobile, ensuring a consistent user experience.