Zenyum - Zenyum Assessment Landing Page Example

What Works Well

• Clear Value Proposition: The headline "Your Zenyum Invisible Braces assessment" and the sub-headline "Take this simple 3-step assessment for free. Start your smile journey today for as low as $2,790." clearly communicates the offering and its benefit.
• Prominent CTA: The "Start assessment" button is centrally located and blue, making it stand out and easy to find.
• Trust Signals: The BSI ISO 13485 certification logo is present at the bottom, indicating quality management for medical devices.
• Mobile Responsiveness: The mobile version maintains all key information and readability, adapting well to a smaller screen.
• Supporting Content: The 3-step process is clearly outlined with icons and brief descriptions, managing expectations and making the process seem easy. The estimated "Total time: 5 mins" is also a good supporting detail.

Opportunities for Improvement

• Social Proof: There is no visible social proof like customer testimonials, ratings, or reviews, which could build more trust and encourage conversions.
• Objection Handling: While it mentions "We keep your info safe and private. Always.", more explicit mini-FAQs addressing common concerns about invisible braces, the assessment, or pricing could be beneficial.
• Visuals: While the banner image is engaging, more visuals of actual Zenyum users or results might be more impactful. The current illustrations are good but could be complemented.
• CTA Optimization: A sticky CTA button on mobile could improve conversion rates by keeping the call to action visible as the user scrolls. A secondary CTA (e.g., "Learn More About Zenyum") might be useful for those not ready to commit to an assessment.

Layout Differences: Desktop vs Mobile

• Desktop: The layout utilizes the wider screen effectively with more white space around elements, providing a clean and uncluttered look. The Zenyum logo and language options are at the top right.
• Mobile: The layout stacks content vertically, ensuring readability on a smaller screen. The core content remains the same. The top banner with the promotion is still prominent.

Summary

The Zenyum Invisible Braces assessment page effectively communicates its purpose and guides users through a clear 3-step process to start their invisible braces journey. The clear value proposition, prominent CTA, and good mobile responsiveness are strengths. Key areas for optimization include adding social proof, more comprehensive objection handling, and potentially enhancing visuals with real user results and considering a sticky CTA for mobile to further improve conversion rates.