Course Creator Landing Page Example

What Works Well

• Clear Value Proposition: The main headline "Articulate 360: Create stunningly unique e-learning experiences in minutes" clearly communicates the product's purpose and a key benefit (speed). Supporting bullet points further elaborate on the value offered.
• Prominent CTA: The "Start Free Trial" call-to-action is strategically placed in the hero section on both desktop and mobile, making it immediately visible. Additional CTAs like "Try 360" and "Start learning today" are present further down the page.
• Trust Signals: The page effectively uses logos of well-known companies (e.g., MetLife, Publix) in the hero section. Quantitative social proof is provided with numbers like "125,000 organisations" and "133 million Learners." Testimonials under "Loved by customers" and awards/badges from industry experts further enhance credibility.
• Mobile Responsiveness: The mobile layout expertly adapts the content, stacking elements vertically to maintain readability and usability. The free trial form remains a prominent feature in the mobile hero section.
• Supporting Content: Detailed sections explaining Articulate 360's tools and other e-learning solutions, along with descriptive content such as "Simplify and speed up course creation" and "Streamline project review," provide comprehensive information. Product screenshots are integrated to illustrate the features.

Opportunities for Improvement

• Social Proof: While present, the page could benefit from more in-depth case studies or specific success stories that directly link the quantitative social proof (e.g., "133 million Learners") to tangible outcomes for users.
• Objection Handling: The page currently lacks an explicit section to address potential user objections or common questions regarding pricing, technical requirements, or available support. A concise FAQ or easily accessible links to such information could improve conversion.
• Visuals: Incorporating a short, engaging introductory video that demonstrates the core functionality and highlights the "create stunningly unique e-learning experiences in minutes" promise could quickly capture user attention and convey value more effectively than static screenshots alone.
• CTA Optimization: Implementing a sticky "Start Free Trial" CTA button, particularly for mobile users, would ensure the primary call-to-action remains accessible as users scroll, potentially improving conversion rates. Some secondary CTAs could also be made more specific to the content they follow.

Layout Differences: Desktop vs Mobile

• Desktop: The desktop version features a clear two-column layout in the hero section, presenting the value proposition on the left and the free trial form prominently on the right. Subsequent content sections often utilize multi-column grids for presenting information.
• Mobile: The mobile version efficiently transitions to a single-column, stacked layout. The headline and value proposition are presented first, followed by the free trial form, ensuring its visibility. All text and image elements are stacked vertically, optimizing for touch interaction and preventing horizontal scrolling, with CTAs and headlines scaled appropriately.

Summary

The Articulate 360 landing page effectively communicates its value proposition and leverages strong trust signals, demonstrating good mobile responsiveness. Key optimization areas include enhancing social proof with more detailed success stories, adding objection handling content, considering an introductory video, and refining CTA placement with a sticky button on mobile for continuous access to the free trial offer.