Brendon Buchard - Consulting Page Landing Page Example

What Works Well

• Clear Value Proposition: The headline prominently states the benefit of "Helping Organizations Overcome Challenges & Improve Performance."
• Prominent CTA: Multiple "Book a Free 15-Minute Call" CTAs are strategically placed throughout the page, making it easy for users to take the next step.
• Trust Signals: Testimonials with photos and names of individuals, as well as mentions of clients, build credibility and trust.
• Mobile Responsiveness: The mobile version maintains readability and the key elements are easily accessible, with the CTA adapting well to the smaller screen.
• Supporting Content: The page provides substantial detail about the consulting philosophy, services offered, and client success stories, addressing potential user questions.

Opportunities for Improvement

• Social Proof: While testimonials are present, including logos of well-known client companies or case studies with quantifiable results could enhance social proof.
• Objection Handling: A "Frequently Asked Questions" section could address common concerns or hesitations potential clients might have before booking a call.
• Visuals: Many images are static. Incorporating a short introductory video or more dynamic visuals could increase engagement. Some images appear generic; more specific imagery related to the consulting process or outcomes would be beneficial.
• CTA Optimization: A sticky CTA button for mobile users, or a secondary CTA such as "Download a Case Study" for those not ready to book a call, could improve conversion rates.

Layout Differences: Desktop vs Mobile

• Desktop: The desktop version effectively utilizes white space and a multi-column layout for diverse content blocks, distributing information clearly across the screen. Key sections such as "What We Do" and testimonials are well-organized with text alongside relevant imagery.
• Mobile: The mobile version successfully stacks content vertically, ensuring readability and ease of navigation on smaller screens. Headlines and body text maintain good sizing for mobile viewing. CTAs are prominent, adapting to full-width buttons, making them easy to tap. The overall flow of information remains logical, ensuring that users can still access all critical details and calls to action without excessive scrolling or reformatting issues.

Summary

This page effectively communicates its core value proposition and provides multiple clear opportunities for lead generation. Its most impactful areas for optimization include enhancing social proof with more prominent client logos or detailed case studies, addressing potential client objections through an FAQ section, and diversifying CTAs to cater to users at different stages of their decision-making process.