Google Workspace - Google Workspace Landing Page Example

What Works Well

• Clear Value Proposition: The headline "Grow your business with Workspace" clearly communicates the main benefit.
• Prominent CTA: The "Get started" button is immediately visible at the top of the page on both desktop and mobile, encouraging trial sign-ups.
• Trust Signals: The inclusion of logos like Google, Drive, Meet, Chat, Calendar, and Gmail establishes credibility and familiarity.
• Mobile Responsiveness: The mobile version effectively stacks content, ensuring readability and accessible navigation.
• Supporting Content: Detailed pricing plans and feature comparisons are provided, helping users make informed decisions.

Opportunities for Improvement

• Social Proof: Adding testimonials or case studies from businesses using Google Workspace could enhance trust and encourage conversion.
• Objection Handling: A mini-FAQ section addressing common concerns about data security, integration, or migration could alleviate user hesitations.
• Visuals: While existing visuals are good, incorporating video demonstrations of key features could further engage users and clarify benefits.
• CTA Optimization: Implementing a sticky CTA button on mobile as the user scrolls could maintain a clear conversion path.

Layout Differences: Desktop vs Mobile

• Desktop: The desktop version presents a wide layout with pricing plans displayed side-by-side, allowing for easy comparison.
• Mobile: The mobile version simplifies the layout by stacking content vertically, making it easy to scroll and read on smaller screens. Key elements like the main CTA and pricing plan details are reordered for optimal mobile viewing.

Summary

The page effectively presents Google Workspace and its pricing, with clear CTAs. Optimizing with social proof, objection handling through FAQs, and enhancing visuals could further boost conversions.