Executive Analytics Landing Page Example

What Works Well

• Clear Value Proposition: The headline immediately identifies the specific program and the target demographic, supported by benefit-driven bullet points about expert faculty and career readiness.
• Prominent CTA: The lead generation form features a high-contrast pink "SIGN UP" button that draws the eye and remains a clear focal point in the hero section.
• Trust Signals: Institutional branding from IIM Ranchi, NIRF rankings, and the mention of 1.2K+ registered students provide significant credibility and social validation.
• Mobile Responsiveness: The mobile layout is well-optimized, moving the form to a logical position below the value proposition while keeping the text legible and buttons tap-friendly.
• Supporting Content: The toolkit section visually displays the software students will master (Python, Tableau, SQL), which helps set clear technical expectations.

Opportunities for Improvement

• Social Proof: While the student count is mentioned, adding written testimonials or video reviews from alumni would provide qualitative evidence of the program's impact.
• Objection Handling: A section addressing specific career concerns, such as a "Who is this NOT for?" or a more detailed FAQ about the time commitment, could help qualify leads better.
• Visuals: Incorporating a short video overview of the curriculum or a walkthrough of the learning platform could be more engaging than static student photos.
• CTA Optimization: Adding a sticky CTA button that stays visible as the user scrolls through the long syllabus and fee sections would ensure the conversion path is always accessible.

Layout Differences: Desktop vs Mobile

• Desktop: The layout uses a side-by-side structure in the hero section with the form next to the headline, and utilizes multi-column grids for USP features and instructor profiles.
• Mobile: Elements are stacked vertically for better readability on narrow screens, with a top navigation bar allowing users to jump between sections like "FAQs" and "Contact Us."

Summary

The landing page effectively leverages the prestige of the IIM Ranchi brand to offer a comprehensive and professional overview of its analytics program. It excels in transparency regarding fees and curriculum; however, adding more personalized social proof and optimizing the persistent conversion path could further increase lead generation.