Kapable - Leadership Program Landing Page Example

What Works Well

• Clear Value Proposition: The headline "Think, Speak and Lead with Confidence" immediately communicates the core benefit, supported by specific features like "1-on-1 Personalised Sessions."
• Prominent CTA: The "Book Your First Session" buttons use a high-contrast gold color against the black and dark themes, making the primary action stand out effectively.
• Trust Signals: The page heavily leverages authority through logos of top global companies (Amazon, Deloitte), alumni badges (Harvard, Wharton), and a Google Reviews widget to build credibility.
• Supporting Content: The "Choose And Customise Your Program" section effectively breaks down the curriculum into tangible skills (e.g., Storytelling, Negotiation), helping users visualize the learning outcomes.
• Mobile Responsiveness: The layout adapts smoothly to mobile screens, converting horizontal grids for target audiences and curriculum cards into a clean, readable vertical stack.

Opportunities for Improvement

• Visuals: The hero image appears to be a generic stock photo; replacing this with high-quality images of the actual coach or real training sessions would establish greater authenticity.
• Social Proof: While text-based success stories are present, adding video testimonials or more detailed case study links could deepen the impact of the "Real Transformations" section.
• CTA Optimization: On the long mobile scroll, implementing a sticky "Book Now" button at the bottom of the screen would ensure the conversion action is always accessible.
• Objection Handling: The FAQ section is buried at the bottom; moving key answers about time commitment or platform logistics higher up could reduce friction for hesitant visitors.

Layout Differences: Desktop vs Mobile

• Desktop: Features a multi-column layout for the "Who Is This Program For?" and "Program Outcomes" sections, allowing for horizontal scanning of information.
• Mobile: Shifts to a single-column vertical layout where cards for curriculum, stats, and testimonials stack on top of each other, resulting in a significantly longer page length that requires more scrolling.

Summary

The page excels at building authority through impressive trust signals and a clear, benefit-driven value proposition. To improve conversion rates, the page would benefit from more authentic photography to replace stock images and a sticky CTA on mobile to capture interest throughout the user's scroll journey.