Real Dogfood Landing Page Example

What Works Well

• Clear Value Proposition: The headline "REAL. GOOD FOOD FOR DOGS." immediately communicates the core offering. The sub-headline further clarifies "Freshly made dog food delivered to your door. Developed by board-certified veterinary nutritionists."
• Prominent CTA: The "Get Offer" and "Start for $25" CTAs are strategically placed in the hero section, comparison section, and FAQ, making it easy for users to subscribe.
• Trust Signals: The mention "Developed by board-certified veterinary nutritionists" and the veterinarian testimonial ("Our veterinarian has said she has never seen such healthy labs...") build credibility. The comparison table also subtly builds trust by highlighting Nom Nom's benefits over "Other Brands".
• Mobile Responsiveness: The mobile version maintains readability and navigability. Elements like the hero section, the 5 ways to feed, and the comparison table adapt well to the smaller screen, stacking content appropriately.
• Supporting Content: Sections like "5 WAYS TO FEED FRESH," "RIGHT FROM OUR KITCHENS," and "CHANGE YOU CAN SEE" provide detailed information about the product, its benefits, and the feeding process, addressing potential user questions and reinforcing the value proposition. The comparison table is also strong supporting content.

Opportunities for Improvement

• Social Proof: While a testimonial is present, adding more varied social proof like customer reviews, star ratings (beyond the single testimonial), or integration of user-generated content could further enhance trust and persuasion.
• Objection Handling: The FAQ section is good, but some common objections (e.g., cost comparison to kibble, transition process, food allergies) could be more prominently addressed or expanded upon in dedicated mini-FAQ sections throughout the page, rather than solely at the bottom.
• Visuals: The current visuals are good but could be enhanced with short, engaging video clips demonstrating the food preparation, a dog enjoying the food, or the unboxing/delivery experience. High-quality dog pictures are present, but more lifestyle shots with happy, healthy dogs could be impactful.
• CTA Optimization: While CTAs are present, a sticky "Start for $25" or "Get Offer" button on mobile could improve conversion by keeping the CTA visible as users scroll through the lengthy page. A secondary CTA, perhaps offering a free sample or a more detailed information pack, could cater to users not yet ready to commit to a purchase.

Layout Differences: Desktop vs Mobile

• Desktop: The desktop version utilizes a wider layout, allowing for side-by-side elements in sections like "5 WAYS TO FEED FRESH" and the image gallery. Text is generally larger and more spread out, making it easy to scan.
• Mobile: The mobile layout is stacked vertically, ensuring content remains readable on smaller screens. Headlines and CTAs adapt well, maintaining prominence. The "5 WAYS TO FEED FRESH" section transforms from a grid to a stacked list, which works effectively. The comparison table is also well-adapted, though it requires vertical scrolling within the table itself. Navigation helps keep the header clean. The FAQ section is presented clearly with expandable answers.

Summary

The Nom Nom landing page effectively communicates its value proposition of fresh, healthy dog food with clear CTAs and good trust signals. Its mobile responsiveness is commendable, ensuring a consistent user experience across devices. Key areas for optimization include enhancing social proof, proactively addressing more objections, leveraging more dynamic visuals like videos, and considering a sticky CTA for improved mobile conversion rates.