Global Payroll Landing Page Example

What Works Well

• Clear Value Proposition: The headline "Pay teams and file taxes without the legal headaches" immediately communicates the core benefit, reinforced by sub-headlines detailing global reach, compliance, and automation capabilities.
• Prominent CTA: Multiple "Book a demo" buttons and a highly visible "Get started" form are strategically placed in the hero section and throughout the page, providing clear opportunities for user engagement. The "See how it works" button offers an alternative engagement point.
• Trust Signals: The page prominently displays logos of well-known companies (e.g., Shopify, Klarna, Reddit), a statement about "99% happy customers," and a detailed CEO testimonial, all contributing to strong credibility.
• Mobile Responsiveness: The mobile version effectively adapts content by restacking sections vertically, maintaining readability, and ensuring that key information and CTAs remain accessible and functional on smaller screens.
• Supporting Content: The page uses clear, concise bullet points to explain features and benefits. Infographic-style sections and a visual diagram for US contractors help break down complex information into easily digestible and understandable parts.

Opportunities for Improvement

• Social Proof: While company logos and a testimonial are present, incorporating more diverse social proof, such as specific client success metrics (e.g., time saved, compliance achieved) or short customer stories, could further enhance credibility and inspire trust.
• Objection Handling: The FAQs section at the bottom is valuable, but integrating mini-FAQs or quick objection-handling statements directly within relevant sections (e.g., near compliance details) could proactively address user concerns earlier in their journey.
• Visuals: While current visuals are informative, the page could benefit from more dynamic or product-centric visuals, such as screenshots of the platform's interface or a concise explainer video, to give users a better understanding of the software experience.
• CTA Optimization: The existing CTAs are effective, but exploring slightly varied messaging for "Book a demo" or "Get started" could appeal to different user motivations. Additionally, implementing a sticky CTA button on mobile could ensure the call to action remains constantly visible during scrolling.

Layout Differences: Desktop vs Mobile

• Desktop: Features a multi-column layout for sections such as "Your global payroll and compliance expert" and "How we stand out from other providers," which allows for a broader presentation of information. The "Get started" form is efficiently placed alongside the main hero text.
• Mobile: Adapts to a single-column, stacked layout. Multi-column sections on desktop (like the three-card feature section and comparison details) are reorganized into vertical stacks to optimize readability on smaller screens. The "Get started" form appears below the main hero text and introductory CTA, requiring vertical scrolling to fully access.

Summary

The Deel landing page successfully communicates its global payroll and compliance offering through clear messaging, strong trust signals, and effective calls-to-action, with robust mobile responsiveness. Key areas for optimization include enriching social proof, integrating more proactive objection handling within relevant content, enhancing visuals with product demonstrations, and optimizing CTA visibility on mobile to further improve conversion rates.