Wrike - Wrke CRO Landing Page Example

What Works Well

• Clear Value Proposition: The headline "Why settle for Asana when you can have Wrike?" immediately positions Wrike as a superior alternative, addressing a common competitor. The sub-headline further clarifies the benefit: "Make work flow with Wrike, the clutter-free work management platform built to simplify everyday tasks and complex projects."
• Prominent CTA: Multiple "Try Wrike for free" CTAs are highly visible throughout the page, using a contrasting green color that stands out against the dark and light backgrounds. The CTA "Use Google business account" provides an even easier signup option for many users.
• Trust Signals: Customer logos from well-known companies like Walmart, Siemens, and Deloitte are prominently displayed under "TRUSTED BY 20,000+ HAPPY CUSTOMERS WORLDWIDE," lending significant credibility. The star ratings and number of reviews further reinforce trust.
• Mobile Responsiveness: The mobile version maintains a clear hierarchy. Essential elements like the headline, value proposition, and primary CTAs are easily visible without excessive scrolling. The layout adapts well, ensuring readability and usability on smaller screens.
• Supporting Content: The comparison table "Get more from Wrike" clearly illustrates Wrike's advantages over Asana with checkmarks, which is an effective visual aid. The "Ready to level up with Wrike?" section provides a concise value statement, and the customer reviews section with a video icon suggests social proof.

Opportunities for Improvement

• Social Proof: While logos and ratings are present, direct testimonials or case studies highlighting specific results could be even more impactful. The current "Wrike vs. Asana" section is good, but a direct quote from a satisfied customer who switched from Asana could enhance it.
• Objection Handling: A small FAQ section addressing common concerns about switching project management tools or data migration could preemptively answer user questions and reduce friction.
• Visuals: The videos are indicated but not directly playable in the screenshots. Making them easily accessible (e.g., embedding them directly) could improve engagement. More dynamic, short animations showcasing key features that differentiate Wrike from Asana could be beneficial.
• CTA Optimization: Implement a sticky CTA button for the mobile version, so it remains visible as the user scrolls, increasing conversion opportunities. While the current CTAs are good, varying the CTA language slightly (e.g., "Start Your Free Trial," "See Wrike in Action") could appeal to different user motivations.

Layout Differences: Desktop vs Mobile

• Desktop: The desktop version effectively uses a two-column layout in several sections, allowing for detailed information and clear visual separation of content. The header includes the logo and a "Try for free" button.
• Mobile: The mobile version condenses the content into a single-column layout, optimizing for smaller screens. The main CTA is immediately visible at the top, and subsequent sections stack neatly. The navigation appears to be hidden behind a hamburger menu (not explicitly shown but inferred by mobile best practices), ensuring a clean look.

Summary

The page effectively positions Wrike against a competitor with a strong value proposition and clear calls to action, supported by good trust signals. Opportunities exist to enhance social proof with more direct testimonials, address potential user objections proactively, and optimize CTA placement for mobile users specifically to maximize conversion rates.