Freshdesk - Freshdesk Service Landing Page Example

What Works Well

• Clear Value Proposition: The headline "Delight your customers with effortless customer service" clearly communicates the core benefit of the product.
• Prominent CTA: The "Start free trial" button is highly visible in the hero section and at the bottom, encouraging immediate action.
• Trust Signals: Clearly visible logos of "Trusted by 74,000+ businesses worldwide" provide strong social proof.
• Supporting Content: The section "Provide omnichannel support" effectively uses visuals and text to explain a key feature and its benefits.

Opportunities for Improvement

• Social Proof: While trust signals are present, adding specific customer testimonials or case studies would further enhance credibility.
• Objection Handling: A mini-FAQ section addressing common concerns about pricing, setup, or features could preempt user doubts.
• Visuals: The desktop pricing table image is small and hard to read; improving its clarity or making it interactive would be beneficial. The mobile version of the pricing shows a carousel but only one plan is fully visible.
• CTA Optimization: Implement a sticky CTA button for scrolling users on both desktop and mobile to maintain conversion opportunities.

Layout Differences: Desktop vs Mobile

• Desktop: The desktop version presents a comprehensive pricing table that is initially collapsed but can be expanded for more details. The overall layout is clean with clear sections.
• Mobile: The mobile version adapts well with a responsive design. The pricing table is transformed into a carousel, allowing users to swipe through different plans, which is good for readability. However, only one plan is fully in view at a time.

Summary

The page effectively communicates the value of Freshdesk and uses strong trust signals to build credibility. The clear call to action for a free trial is well-placed. Key areas for improvement include enhancing readability of the pricing information, adding more explicit social proof like testimonials, and optimizing CTA visibility with a sticky button.