Cancer Workshop Landing Page Example

What Works Well

• Clear Value Proposition: The headline directly addresses a specific, high-stakes pain point ("Navigating Terminal Cancer") and offers a promising solution ("Aggressive Integrative Approach").
• Prominent CTA: The "Register Now" buttons use a high-contrast red color against the light background, making them stand out effectively on both devices.
• Trust Signals: The "About your host" section details Gene Wei’s specific credentials (DOM, AP) and affiliations (University of Arizona, Memorial Sloan Kettering), establishing authority.
• Mobile Responsiveness: The mobile version effectively stacks the two-column desktop layout into a logical single column, maintaining legible font sizes and clear hierarchy.
• Supporting Content: The use of green checkmark icons with bolded bullet points makes the workshop takeaways easy to scan and digest.

Opportunities for Improvement

• Social Proof: There are no visible testimonials, success stories, or "As Seen On" media logos, which are critical for building trust in the health/medical niche.
• Visuals: The design is somewhat dated; adding images of the workshop interface, diagrams of the "Blueprint," or a video introduction could increase engagement.
• Objection Handling: While there is a host bio, a dedicated FAQ section or clearer scientific backing (referencing studies) would help address skepticism regarding "natural techniques."
• CTA Optimization: The CTA text "Register Now" is generic; testing benefit-driven copy like "Watch the Training" or "Start My Recovery Plan" might improve click-through rates.

Layout Differences: Desktop vs Mobile

• Desktop: Features a two-column layout where the "What you'll discover" benefits list sits side-by-side with the "About your host" section. The countdown timer is integrated into a blue banner.
• Mobile: All elements are stacked vertically in a single column. The countdown timer takes up more relative screen real estate, emphasizing urgency. The host image becomes full-width.

Summary

The page succeeds in clearly defining its offer and target audience with a strong, urgent headline and credible host details. However, to maximize conversions in such a sensitive niche, it urgently needs social proof (testimonials) and a visual refresh to boost perceived professionalism and trust.