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Landing pages designed to announce new product or service releases, build anticipation, and capture early interest through waitlists and pre-orders.
1 example in this category
New launch pages sell anticipation. The product does not exist yet, or just arrived. Visitors cannot evaluate reviews or ask friends. They decide based on potential and trust in the brand.
Supply's trimmer product launch demonstrates this well. The page introduces a new product with fresh positioning. It emphasizes newness as a feature: improved design, better materials, refined experience. The launch itself becomes part of the value proposition.
New launch pages serve multiple audiences: early adopters who want to be first, loyal customers waiting for new offerings, and curious browsers exploring options. The page needs to excite all three.
See our expert picks: Best Landing Page Examples of 2026 →
Pattern 1: Emphasizing What Is New
Supply highlights product improvements over previous versions. New features, new materials, new design elements. Launch pages need to answer "why now?" The answer should be specific improvements that justify attention.
Pattern 2: Early Access Incentives
Launch pages often offer something exclusive to early supporters: first access, launch pricing, limited editions. These incentives reward people for acting before reviews exist. The window of exclusivity creates urgency.
Pattern 3: Clear Product Visualization
Without existing customers to photograph, launch pages rely heavily on professional product shots. Supply shows the trimmer from multiple angles. New products need visual proof that they exist and look as promised.
What makes a good new launch landing page?
Excitement and clarity. Supply's page communicates both what the product is and why it matters now. Vague teasers frustrate visitors. Effective launch pages reveal enough to generate genuine interest while maintaining some curiosity.
What conversion rate should a new launch landing page achieve?
Waitlist signups convert at 15-30% from targeted audiences. Pre-orders convert lower because they require payment commitment. Supply and similar brands build audiences before launch, so their pages target warm traffic with higher intent.
How long should a new launch landing page be?
Moderate length. Visitors need enough information to commit to a waitlist or purchase without the benefit of reviews. Supply provides product details, features, and visuals. Cover the basics without overwhelming people who just want to secure their spot.
What is the most important element on a new launch landing page?
The product reveal and signup mechanism. Supply shows the trimmer prominently. The call-to-action is clear. Launch pages fail when visitors cannot visualize the product or figure out how to get notified.
