TeamGantt Landing Page Example

What Works Well

• Clear Value Proposition: The headline "Stop wasting time, start getting things done." and sub-headline "Easy online Gantt charts for planning and managing your projects." clearly communicate the core benefit and functionality. The offer of "Get the basics free forever" also adds significant value.
• Prominent CTA: The primary Call-to-Action, "Get started for free," is highly visible in the hero section on both desktop and mobile, utilizing a contrasting green color. A secondary CTA "Get the basics free forever" reinforces the offer.
• Trust Signals: The prominent display of "Trusted by 50,000+ companies" along with recognizable company logos (Netflix, Lyft, Nike, etc.) and star ratings immediately below the hero section provides strong social proof and builds credibility.
• Mobile Responsiveness: The mobile version effectively reorganizes content into a single-column layout, maintaining readability and ensuring the primary CTA is easily accessible at the top of the page. Navigation shifts to a hamburger menu, and sections like features and testimonials adapt well.
• Supporting Content: The page features extensive supporting content, including detailed explanations of features ("Everything you need to keep your projects on track"), benefits ("Why choose TeamGantt"), integration capabilities ("Fits right into your workflow"), and a comprehensive FAQ section, providing answers to potential user queries.

Opportunities for Improvement

• Social Proof: While company logos are strong, incorporating more direct customer testimonials with user photos or detailed case studies with quantifiable results could further enhance trust and persuasion. The "Success stories from real teams" section is good but could be more visually impactful or integrated higher up.
• Objection Handling: The FAQ section is comprehensive but located at the very bottom of the page. Key objections or common questions could be addressed higher up, perhaps as a mini-FAQ section, to proactively alleviate concerns before a user scrolls too far.
• Visuals: The hero section's visual is clear, and feature illustrations are helpful. However, richer visual content such as short video demonstrations of key features or interactive product tours could provide a more immersive experience and better showcase the software's capabilities. The mobile visuals are smaller and less detailed than desktop.
• CTA Optimization: While the initial CTA is prominent, a sticky "Get started for free" button on the desktop version could improve conversion rates by keeping the primary action always accessible as users scroll through the lengthy content, similar to some mobile implementations.

Layout Differences: Desktop vs Mobile

• Desktop: The desktop layout features a wide hero section with a large visual of the software. Content sections often utilize multi-column layouts (e.g., three columns for "Everything you need to keep your projects on track" and "Why choose TeamGantt"), allowing for more information density. The navigation bar is horizontal at the top.
• Mobile: The mobile layout simplifies the design by stacking all content vertically into a single column for optimal viewing on smaller screens. The navigation condenses into a hamburger menu. Larger visual elements from the desktop version are scaled down, and multi-column content becomes single-column, ensuring readability and ease of scrolling.

Summary

The TeamGantt landing page effectively communicates its value proposition and builds trust through strong company logos and clear CTAs. It provides a wealth of information and is highly responsive across devices. Key areas for optimization include enhancing social proof with more personal testimonials or case studies, making objection handling more prominent on the page, integrating more dynamic visual content like video tours, and considering a sticky CTA for the desktop version to maintain conversion opportunities throughout the user's journey.