Yorkshire College Planning Landing Page Example

What Works Well

• Clear Value Proposition: The main headline "Get Your Expected Family Contribution (EFC) In Half (or less!) For College" clearly states the primary benefit. The "FREE WEBINAR" further clarifies the offer.
• Prominent CTA: "REGISTER NOW" buttons are strategically placed above the fold (hero section) and at the bottom, making it easy for users to take action. They are also distinct in color.
• Trust Signals: Speaker's name and title (Mike Knezevic, CCFS) lend authority. Multiple textual testimonials with photos and names. Screenshots of chat messages/reviews ("What Families Are Saying About This Workshop") provide strong social proof. The "YORKSHIRE" logo adds brand credibility. A testimonial includes a screenshot of an "EFC After $0" result, which is a powerful visual trust signal.
• Mobile Responsiveness: The page adapts well to mobile. Content stacks vertically, text is readable, and CTAs remain prominent and functional. The FAQ section's collapsible nature is well-suited for mobile.
• Supporting Content: The "What You'll Learn" section effectively outlines the webinar's benefits. The "Before & After" savings figures clearly illustrate the potential financial gain. The extensive FAQ section addresses many common questions and objections.

Opportunities for Improvement

• Social Proof: While there's good social proof, adding quantifiable social proof like "X families have saved Y dollars" or "Join X attendees" near the main CTA could further boost registrations.
• Objection Handling: The FAQ section is excellent for objection handling. However, a small "risk reversal" statement (e.g., "No credit card required") near the initial CTA could ease hesitation for a free webinar.
• Visuals: The primary visual in the hero section is the speaker. While effective, perhaps a short, compelling video clip (even a 30-second intro from the speaker) explaining the problem and solution could be more engaging than a static image.
• CTA Optimization: The CTAs are good, but a sticky CTA button on mobile as the user scrolls could ensure the call to action is always visible, especially given the page's length. Secondary CTAs could offer a related resource (e.g., "Download a College Savings Checklist") for those not ready to register, capturing more leads.

Layout Differences: Desktop vs Mobile

• Desktop: Utilizes a wider layout, allowing for side-by-side placement of elements like the speaker image and "What You'll Learn" section. Testimonials are presented in a two-column layout. FAQs are fully expanded initially, relying on white space for readability.
• Mobile: Elements are stacked vertically for optimal readability on smaller screens. The speaker image moves above the "What You'll Learn" section. Testimonials become single-column. The FAQ section uses collapsible (accordion) elements, which significantly improves usability by reducing vertical scroll length and preventing information overload. Headlines and CTAs maintain good size and visibility, adapting to full width.

Summary

The landing page effectively communicates its value proposition of reducing college EFC through a free webinar. Its strengths lie in its clear messaging, well-placed CTAs, and robust use of trust signals including detailed testimonials and chat screenshots. The page is also highly responsive across desktop and mobile, with thoughtful adaptations like collapsible FAQs on mobile. Key areas for optimization include incorporating more quantifiable social proof, adding risk reversal messaging near CTAs, considering a short video in the hero section for greater engagement, and potentially implementing a sticky CTA on mobile for continuous visibility.