Is your conversion rate flatlining even though your ad targeting is on point and offers are solid?
Well, the culprit is often hiding in plain sight: your landing page.
Visitors leave if your page takes more than 1-2 seconds to load or looks clunky. It’s 2025, and users expect a smooth experience, not mediocrity.
The good news? You don’t need to be a rocket scientist to fix this. Modern landing page builders today are built for conversions. They are faster, smarter, and packed with features like mobile-first layouts, artificial intelligence (AI), A/B testing, funnel building, tracking, and analytics—you name it.
This article lists the best landing page builders to launch high-converting pages in 2025. Let’s check them out.
What Is a Landing Page Builder?
A landing page builder is a tool that provides a ready-made environment for building and launching targeted pages without writing code. You get access to structured layouts, customizable elements, and built-in integrations that streamline the page creation process.
These builders are purpose-built to reduce development time and eliminate technical dependencies. They give you the ability to design, edit, and publish marketing pages directly, often using visual editors that update in real time.
Landing page builders are typically used to support campaigns that require fast turnaround, consistent branding, and easy performance tracking.
But Why Do You Need a Dedicated Landing Page Tool?
A dedicated landing page builder is designed for speed and results. Unlike a general website builder, it’s optimized to drive conversions with fast load times, mobile-first pages, and high-performing templates.
It’s also fine-tuned to target different customer segments with tailored information.
With a traditional website builder, you invest a lot of time in creating, launching, and optimizing the page. On the other hand, a landing page builder helps you knock out a page in minutes and get back to the real goal: turning visitors into leads.
Key Features to Look for in a Landing Page Builder
Here’s what to look for in your landing page builder to amp up conversion rates.
Drag-and-Drop Interface
Caption: Swipe Pages’ drag-and-drop editor
Alt text: Image showing the Swipe Pages drag-and-drop builder
A drag-and-drop interface beats the need for coding and allows non-technical users to build professional landing pages quickly. It offers intuitive, visual editing, like text placement, images, buttons, and forms, that you simply drag and drop, placing elements where you want.
Mobile Responsiveness
Caption: Swipe Pages’ mobile-responsive pages
Alt text: Image showing Swipe Pages’ responsive pages across both desktop and mobile interfaces
Mobile devices account for 62% of web page views, changing user expectations around speed, design, and ease of interaction before they even think about converting.
This makes it essential for landing pages to be fully responsive, preserving layout integrity, load speed, font sizing, call-to-action (CTA) placement, and form usability—all tailored to users who are quick to scroll and quicker to leave.
A/B Testing Capabilities
Caption: Swipe Pages’ high-converting landing page builder with A/B testing
Alt text: Image showing the Swipe Pages’ A/B testing feature and automated winning page variation selection
A/B testing is the backbone of landing page optimization. It lets you compare different versions of a page and see what resonates with your audience. Advanced builders offer split traffic controls, automated selection of the winning variation, and detailed reporting to refine page performance.
CRM and Email Integrations
Caption: Swipe Pages’ extensive integration ecosystem
Alt text: Image showing Swipe Pages’ integrations with 1000+ tools for lead generation
Seamless integration with customer relationship management (CRM), email marketing, and other tools eliminates the need to transfer lead data and automates your customers’ journey.
A good landing page builder should easily connect with platforms like Salesforce, Zapier, HubSpot, Mailchimp, and ActiveCampaign. This allows you to send personalized follow-ups, capture leads, nurture them, and increase chances of conversions.
Templates and Customization Options
Caption: Swipe Pages’ customizable landing page templates
Alt text: Image showing Swipe Pages’ template repository with 150 options
Templates save you time, but if you really want your page to hit right, you have to make it your own.
A good landing page builder provides professional templates built with conversion in mind, strategic CTA placement, compelling copy, and optimized form designs. It also gives you the flexibility to make tweaks in layouts, fonts, colors, and elements without limitation.
| Pro Tip: Choose a tool that lets you customize with CSS and save reusable blocks, so you can maintain brand consistency across campaigns. |
Performance Analytics
When picking a landing page builder, focus on those that offer meaningful performance analytics. Basic numbers like conversions and bounce rates are not enough. Look for platforms that map user behavior across the page, highlight where visitors drop off, and pinpoint the sources driving the best leads.
Tools that include heatmaps, scroll tracking, funnel visualization, and multi-campaign reports give you the visibility you need to refine your pages, plug gaps, and scale results based on data.
Top 10 Landing Page Builders in 2025 (With Pros and Cons)
Landing page builders differ not just in features, but in how effectively they help you launch, test, and scale campaigns.
Below is a comparison of the leading options for 2025.
| Tool | Ideal For | A/B Testing | Customization | Customer Support |
| Swipe Pages | Small business owners, marketers, agencies, and SaaS and DTC brands | Built-in A/B testing and dynamic text replacement | 150 templates, custom CSS, drag-and-drop builder, reusable blocks | Excellent support via live chat, email, and an extensive knowledge base |
| Unbounce | Marketers with higher budgets | Smart Traffic optimization and A/B testing | Basic customization with dynamic text replacement; fewer templates for sales pages | 24/7 chatbot; limited live chat and phone support (Mon–Fri only) |
| Leadpages | Small businesses and solopreneurs | A/B testing only available in Pro and Advanced plans | 250+ templates, basic popups and forms, limited layout control | Email and chat support with slower response on lower plans |
| Landingi | SMBs needing multi-page management | A/B testing and dynamic content replacement | Good form customization; limited mobile optimization | Email-only support; delays reported |
| Instapage | Businesses focused on high-volume A/B testing | Advanced A/B testing with personalized variants | Global content blocks, strong layout control, custom CSS | 24/7 live chat; slow rollout of fixes and feature updates |
Here’s a closer look at how the top 10 landing page builders compare.
1. Swipe Pages – Best for Speed and Mobile-First Pages
Caption: Build for speed and mobile-responsiveness with Swipe Pages
Alt text: Image showing the Swipe Pages home page talking about building high-converting landing pages with AI
Swipe Pages is a no-code landing page builder designed for fast performance, mobile-first design, and conversion rates as high as 36%. With AMP support, it offers fast load times, low bounce rates, reduced cost per click (CPC), and unbeatable mobile responsiveness. It’s perfect for marketers, agencies, SaaS companies, and e-commerce brands seeking speed and simplicity in funnel building with 2x conversion rates.
Unlike other tools that paywall essential features with expensive plans, Swipe Pages offers A/B testing, dynamic text replacement, lead magnet delivery, and analytics—even on lower-tier plans.
Swipe Pages Key Features
Conversion-Focused and Customizable Templates
Caption: Swipe Pages’ landing page template options
Alt text: Image showing Swipe Pages’ templates with various customizable, drag-and-drop elements
Its intuitive drag-and-drop editor offers 150 high-converting, customizable templates, 80+ prebuilt blocks, and 25+ elements. This includes multistep forms, pricing tables, and image carousels, allowing users to build complex pages without coding.
Caption: User credits Swipe Pages for 60=100% CR
Alt Text: Image of a Swipe Pages user review showing an increase in conversion rates
Conversion Optimization
Caption: AMP support enables fast loading speeds
Alt Text: Image representing Swipe Pages’ fast page loading speed on a mobile
AMP support for near instant load times (under two seconds) reduces bounce rates and boosts quality scores, click-through rates (CTRs), and return on investment (ROI). You also get built-in A/B testing, dynamic text replacement for personalized content, multi-step forms, and lead magnet delivery right inside the builder.
Effortless Lead Management
Caption: Lead management in Swipe Pages
Alt text: Image showing lead management in Swipe Pages with a dashboard for a unified view
Swipe Pages simplifies lead management with a centralized dashboard, instant CSV exports, and real-time email notifications for leads. It seamlessly integrates with platforms like HubSpot, Mailchimp, and Zoho, and connects to over 1,000 apps via Zapier for automated lead routing.
Funnels for Selling Digital Products
Caption: Sales funnel support in Swipe Pages
Alt text: Image showing Swipe Pages’ digital product selling suite for high-converting sales funnels
Swipe Pages lets you sell digital products through high-converting sales funnels, complete with built-in checkout forms designed to maximize conversions. Features like order bumps, one-click upsells, and seamless payment integration help boost your average order value (AOV), all without adding extra tools or complicated setups.
App-Like Mobile Pages
Caption: Create mobile landing pages with an app-like feel
Alt text: Image highlighting Swipe Pages’ mobile page optimization focused on boosting conversion
Built with a mobile-first approach, Swipe Pages offers a range of templates to create fast, responsive, app-like landing pages that are optimized for every device. With touch-friendly design elements, swipeable cards, and rich content, the landing pages adapt instantly, providing a smooth user experience and boosting mobile conversions.
Its integrations with payment gateways like Stripe, RazorPay, and PayPal create a complete funnel to target mobile users, making it easy to sell products using Facebook and Instagram ads.
AI-Powered Support
Caption: Create landing pages with AI support from Swipe Genie
Alt text: Image showing landing pages created using Swipe Genie
Swipe Genie helps you build high-converting landing pages 10x faster. It tailors landing pages to your defined business needs. You just need to input your business details and campaign goals. The integrated AI also generates a conversion-optimized wireframe with professional copy, customizable with the drag-and-drop builder.
| 🎁 Bonus: Grab the free Wireframe Kit from Swipe Pages and start mapping your next landing page in minutes. |
Swipe Pages Pros and Cons
| Pros | Cons |
| Easy to implement and use with an intuitive interface and smooth drag-and-drop builder (Source, Source) | Requires Cloudflare DNS setup for naked domain hosting, which adds extra steps |
| Well-designed template library with conversion-focused designs and technical simplicity; pixel-perfect mobile responsive design (Source, Source) | Doesn’t have native integration with Salesforce and Marketo and would need an intermediary like Zapier |
| Excellent customer support team (Source, Source) | |
| You can manage client accounts or different business funnels separately within the same dashboard (Source) |
Swipe Pages Pricing
Caption: Take a 14-day free trial of Swipe Pages with no credit card requirement
Alt Text: Image of Swipe Pages’ pricing table
Swipe Pages Ratings and Reviews
2. Unbounce – Best for Marketers on a Budget
Caption: Launch high-converting landing pages with Unbounce
Alt text: Screenshot of Unbounce’s homepage
Unbounce is a no-code AI-powered landing page builder that focuses on conversion optimization and campaign testing. It features a drag-and-drop editor for 100+ pre-built templates and supports A/B testing and dynamic text replacement.
The tool offers advanced integrations with CRMs, email marketing tools, and social media platforms, making it a decent choice for teams focused on driving traffic from ads and social campaigns.
Unbounce Key Features
- Smart Traffic optimization automatically routes visitors to the page variant most likely to convert
- 100+ professionally designed, mobile-optimized templates
- Built-in popups and sticky bars capture leads beyond landing pages
- Smart Copy with 45+ content templates for a complete marketing stack
Unbounce Pros and Cons
| Pros | Cons |
| Intuitive and easy to use (Source) | Poor customer service; several users report unresolved issues and long wait times in paid plans (Source, Source, Source) |
| Simple setup and implementation process (Source, Source) | Sudden price hike with no cancellation and refund support (Source) |
| Limited widgets and a small selection of templates (especially for sales pages); lacks design precision tools like rulers and a reliable grid system (Source) | |
Unbounce Pricing
Caption: Unbounce pricing plans
Alt Text: Image of Unbounce’s pricing table
Unbounce Ratings and Reviews
- G2: 4.4/5 (375+ reviews)
- TrustRadius: 8.7/10 (170 reviews)
3. Leadpages – Best for Lead Capture
Caption: Create conversion-focused landing pages with Leadpages
Alt text: Image of the Leadpages home page talking about powerful landing pages that convert
Leadpages’ landing page builder features a drag-and-drop editor, mobile-responsive pages, and built-in lead generation tools, including pop-ups, alert bars, and opt-in forms.
It also includes conversion-focused features such as real-time optimization tips, search engine optimization (SEO) settings, and the ability to collect payments directly through landing pages without third-party integrations.
Leadpages Key Features
- 250+ pre-designed templates tailored to various industries and conversion goals
- Leadmeter feature for data-driven tips to immediately optimize conversions
- Automatic collection, segmentation, and integration of leads with major CRM and email tools
Leadpages Pros and Cons
| Pros | Cons |
| Easy to use and intuitive (Source) | The drag-and-drop editor is glitchy. Slight cursor movements cause unexpected jumps between elements, making precise page building frustrating (Source) |
| Responsive customer support (Source) | Lacks clear, upfront communication about pricing and non-refundable policies (Source) |
| Resource-heavy builder that lacks features like collapsible sections and carousels, and offers limited customization for layouts and fonts (Source, Source) | |
| A/B testing is only available on higher-tier plans (Source) |
Leadpages Pricing
Caption: Leadpages pricing plans
Alt Text: Image of the Leadpages pricing table
Leadpages Ratings and Reviews
- G2: 4.3/5 (225+ reviews)
- TrustRadius: 5.4/10 (95+ reviews)
4. Landingi – Best for SMBs
Caption: Landingi landing page builder with micro-conversion tracking
Alt text: Screenshot of the Landingi website homepage for data-driven digital marketers
Landingi offers landing pages, pop-ups, microsites, and one-pagers with micro-conversion tracking, built-in lead management, campaign tracking, and multi-page management under one dashboard.
Built for SMBs and marketers, Landingi’s creative flexibility helps run multiple lead generation funnels at a time.
Landingi Key Features
- Customizable lead capture forms, gated content (like e-books or webinars), and one-click duplication for scaling campaigns faster
- Conversion optimization suite with A/B testing, dynamic content replacement, scroll tracking, and smart sections to refine landing pages based on user behavior
- Landing pages tailored for Google Ads, Facebook Ads, and other paid channels, with easy tracking integrations for ROI measurement
Landingi Pros and Cons
| Pros | Cons |
| Easy to use and intuitive (Source) | Some features, like custom fonts and icons, are only available on higher-tier plans, limiting accessibility for smaller businesses (Source) |
| Cheaper compared to other landing page builders (Source) | Lacks basic features like a native hamburger menu for mobile and lazy loading support (Source) |
| Mobile views are not auto-generated; requires manual adjustment and constant toggling for each element (Source, Source) | |
| Counts bot traffic from Google Ads and Bing Ads testing as real views, leading to higher charges (Source) |
Landingi Pricing
Caption: Landingi pricing plans
Alt Text: Image of Landingi’s pricing table
Landingi Ratings and Reviews
- G2: 4.5/5 (350+ reviews)
- Trustpilot: 3.5/5 (45+ reviews)
5. Instapage – Best for Advanced A/B Testing
Caption: Instapage landing page builder for advanced A/B testing
Alt text: Screenshot of the Instapage website homepage for building landing pages without limits
Instapage focuses on personalization for landing pages to power campaigns and increase clicks. It allows you to create landing pages tailored to multiple audiences with specific interests.
With features like global content blocks, it enables you to manage and deploy updates across multiple pages with a single click.
Instapage Key Features
- AdMap® to visualize the entire ad-to-landing page journey
- Heatmaps for visual insights into user behavior, like clicks, scrolls, and mouse movements
- AI experiments for A/B tests, and dynamically direct ad traffic to the best-performing versions
- Drop-in pixel tracking to track external conversions or retarget visitors
Instapage Pros and Cons
| Pros | Cons |
| Good UX and easy adaptation (Source) | Limits the number of landing pages you can create, which can be restrictive for agencies managing multiple clients (Source) |
| Responsive customer support (Source) | Pricing is higher than competitors; better deals offered to new users than to existing customers (Source) |
| Saving multiple versions of a page (like seasonal updates) is cumbersome. The “Experiments” feature isn’t designed for simple version toggling, making the process more complicated (Source) |
Instapage Pricing
Caption: Instapage pricing plans
Alt Text: Image of Instapage’s pricing plans
Instapage Ratings and Reviews
- G2: 4.3/5 (490+ reviews)
- Trustpilot: 4.1/5 (395+ reviews)
6. Wix – Best for Creative Freedom
Caption: Wix landing page builder offering users creative control
Alt text: Screenshot of the Wix website homepage
Wix is a website builder that helps create personalized, business-ready sites with over 900 free templates, a variety of widgets, and style editing tools. It also offers built-in SEO tools, email marketing and social media tools, e-commerce capabilities, and advanced lead gen analytics.
Wix Key Features
- Lightbox pop-ups draw visitors’ attention and showcase discounts and updates
- Marketing tools integrations like Google Ads, Google Tag Manager, Facebook Catalog, and Yandex Metrica drive traffic, sales, and measure campaigns
- Ascend’s feature suite boosts conversions, builds customer loyalty with live chat, email marketing, and custom forms for lead capture
Wix Pros and Cons
| Pros | Cons |
| User-friendly and enables quick design (Source) | Requires specialized tools to scale seamlessly (Source) |
| Excellent for branding with options to get creative and manipulate frames (Source) | SEO tools are limited and not beginner-friendly with a lack of accountability—if issues arise, they blame Google without alerts or refunds (Source, Source) |
| Poor website loading time, particularly on mobile devices (Source, Source) | |
| The “affordable” upfront pricing hides costly annual domain fees and has confusing subscription terms, leading to upcharges (Source, Source) |
Wix Pricing
Caption: Wix’s pricing plans
Alt Text: Image of Wix’s pricing plans
Wix Ratings and Reviews
- G2: 4.2/5 (1695 reviews)
- TrustRadius: 8.6/10 (355+ reviews)
7. Kit (ConvertKit) – Best for Email Funnels
Caption: ConvertKit’s email marketing platform
Alt text: Screenshot of the Kit website homepage focusing on creators who mean business
Kit (formerly ConvertKit) is an email-first tool with a landing page and newsletter builder. Following a creator-first approach, it focuses on growing your audience, nurturing relationships, and boosting conversions through easy-to-use automations and email campaigns.
It also offers sign-up forms and even a basic e-commerce setup for selling digital products and subscriptions.
Kit Key Features
- Landing pages with features to capture emails, test ideas, or promote specific offers
- Automatic lead magnets, custom data collection, and success message personalization
- Advanced tracking integration with Google Analytics, Segment, and Facebook Business IDs
- Visual automation builder to create personalized subscriber journeys with triggers like form sign-ups and purchases
Kit Pros and Cons
| Pros | Cons |
| Easy to use and implement (Source) | Customer support is poor with scripted, irrelevant responses even when provided with clear evidence (Source) |
| Automations, lead tagging, and custom fields make personalized campaigns easy and powerful (Source) | Limited templates that don’t match previews, making it frustrating and time-consuming to create emails worth sending (Source, Source) |
| Platform bugs and missing features make usage difficult and force users to migrate to other tools (Source) | |
| Confusing and misleading pricing and billing practices, with prices changing inconsistently across pages (Source) | |
| Difficult to automate sending past newsletters to new subscribers (Source) |
Kit Pricing
Caption: Kit pricing plans
Alt Text: Image of the Kit pricing table
Kit Ratings and Reviews
- G2: 4.4/5 (205+ reviews)
- Trustpilot: 2.2/5 (55+ reviews)
8. Carrd – Best Free Option for Simpler Pages
Caption: Carrd single-page landing page builder platform
Alt text: Screenshot of the Carrd website homepage directing users to choose a starting point
Carrd is a one-page site builder best suited for portfolios, personal profiles, or small business landing pages. While you can create and launch three sites in its free plan, you’ll miss features like Google Analytics, third-party widgets from Stripe, PayPal, and Gumroad for payments, and forms to collect email addresses.
Carrd Key Features
- Custom domain support with full SSL encryption for published sites
- High-quality media uploads supporting images up to 16MB and videos up to 64MB
- SEO customization options, including meta tags and custom URLs
- Password protection to restrict access to specific sites
Carrd Pros and Cons
| Pros | Cons |
| Affordable pricing with just $9 per year (Source) | Limited templates and customization capabilities compared to more advanced builders (Source, Source) |
| No code, intuitive, drag-and-drop editor (Source) | Platforms’ designs are unreliable, often not working as expected (Source) |
| Has a learning curve, especially if you need more control over design, which requires know-how about CSS and containers (Source) | |
| Not suitable for anything beyond one basic page, the platform lacks basic features like sticky navigation bars, hamburger menus, and back-to-top buttons (Source) |
Carrd Pricing
Caption: Carrd’s pricing plans
Alt Text: Image of Carrd’s pricing plan options
Rating and Reviews
- G2: 4.5/5 (30+ reviews)
- Trustpilot: 3.4/5 (35+ reviews)
9. Webflow – Best for Design-Focused Pages
Caption: Webflow’s design-focused landing page builder for visually appealing pages
Alt text: Screenshot of the Webflow website homepage saying your landing page should do more than look good
Webflow is a landing page builder that combines visual design with CMS and a hosting solution. It offers HTML, CSS, and JavaScript in a visual canvas for designers. The drag-and-drop editor features pre-made, design-approved building blocks for marketers.
With a focus on visual-first pages, Webflow provides rapid insights, tailored visitor experiences, and AI optimization for faster conversion.
Webflow Key Features
- Built-in content management system (CMS) with dynamic content creation and editing for blogs, e-commerce listings, and portfolios
- Pre-made elements like CTA buttons, testimonials, and pricing tables, optimized for conversions
- Integrated e-commerce capabilities for building online stores with customizable product pages, checkout systems, and secure payment gateways
Webflow Pros and Cons
| Pros | Cons |
| Versatile design features that allow control over every element (Source) | Poor customer support for non-enterprise users; you’re mostly stuck with community forums that are often outdated or unhelpful (Source) |
| A/B testing elements are easy to use (Source) | Clunky and complicated editor with frequent 504 site errors (Source) |
| Expensive, unclear pricing with strict limits on lower plans; price and features included in the plans change frequently, creating uncertainty (Source, Source) |
Webflow Pricing
Caption: Webflow pricing plans
Alt Text: Image of Webflow’s pricing plan options
Webflow Ratings and Reviews
- G2: 4.4/5 (785+ reviews)
- Trustpilot: 1.9/5 (155+ reviews)
10. HubSpot – Best for Enterprise Marketing Teams
Caption: HubSpot’s landing page builder for enterprises
Alt text: Screenshot of the Hubspot website homepage saying you can have it all
HubSpot is a customer platform that combines marketing, sales, customer service, and CRM tools under one roof. It offers a scalable solution for businesses to attract leads, close deals, or deliver great customer experiences. The platform helps create and optimize landing pages with built-in analytics and SEO tips for high conversions.
HubSpot Key Features
- Personalized content based on visitor location, device, lifecycle stage, or other details
- SEO recommendations to optimize your landing page for search engines
- Built-in forms to capture leads easily from landing pages
- Auto-sync leads and customer data with HubSpot CRM for smooth follow-ups
HubSpot Pros and Cons
| Pros | Cons |
| Marketing automation is easy and intuitive (Source) | Integrations with external CRMs like Salesforce often feel disjointed, making data management and sync difficult (Source) |
| Clean user interface (Source) | Poor support with AI replacing support agents, and most remaining agents being hard to reach and unhelpful (Source, Source) |
| The AI/Copilot features fall short of expectations (Source) |
HubSpot Pricing
The landing page builder is available free of cost.
HubSpot Ratings and Reviews
- G2: 4.4/5 (12,405+ reviews)
- Trustpilot: 2.3 / 5 (870+ reviews)
Free vs. Paid Landing Page Builders: Which Should You Choose?
Free landing page builders are a great starting point if you’re testing ideas without upfront investment, launching a small project, or working on a very tight budget. They cover the basics like simple forms, standard templates, and minimal branding options—perfect when there’s nothing to lose.
However, when you’re in business, you can quickly hit free limits on integrations, traffic and leads. Plus, there’s no custom domain availability. Paid plans offer advanced analytics, dynamic personalization, A/B testing, SEO tools, security compliance, and white labeling. These features are essential for scaling and optimizing conversions.
You also benefit from advanced integrations, better customer support, and extensive design flexibility with professional templates, helping you create high-converting pages.
Paid versions help you scale better, put your marketing efforts in the right direction with data-driven insights and drive higher ROI for you.
Use Cases: Who Should Use Landing Page Builders?
Not sure if a landing page builder is right for you?
Here’s a quick look at who benefits the most from landing page builders:
E-commerce and DTC Brands
Landing pages are perfect for launching targeted campaigns, product pages, or running a flash sale for e-commerce and DTC businesses. With features like mobile optimization, AMP support, built-in checkout buttons, and product page templates, brands can run laser-focused campaigns for sales, launches, or seasonal promotions without relying on devs with Swipe Pages.
Caption: Capture customer info with lead generation forms
Alt text: Image showing Swipe Pages’ lead generation forms and integrations help remarket to customers
Plus, you get integrations with payment processors, widgets, and retargeting tools, helping boost ROI across the funnel.
Coaches and Course Creators
Selling digital products, masterclasses, or memberships? Building high-converting lead magnets, webinar sign-ups, and course sales pages becomes a breeze with a good landing page builder.
For coaches and course creators who need to move quickly without losing quality, tools like Swipe Pages offer a practical edge. You can easily set up focused, mobile-optimized pages that keep the spotlight on your offer and make sign-ups feel effortless.
Swipe Pages also includes purpose-built templates, like the Online Course Template, so you can launch sleek, high-converting sales pages without starting from scratch.
Agencies and Freelancers
Agencies and freelancers can quickly deliver client projects, run ads for clients, manage multiple campaigns at once, with flexibility to duplicate pages, A/B test variants, and publish without technical know-how.
Alt Text: Three chat bubbles with common technical issues illustrating the frustrations of managing multiple clients
Caption: Keep all your client projects organized with Swipe Pages
When you’re balancing multiple accounts and tight timelines, having something reliable like Swipe Pages behind you makes a real difference. You are not second-guessing if the page will load right or if last-minute edits will mess something up.
It stays quick, flexible, and solid, so you can spend more time managing strategy and clients, and less time troubleshooting page builds.
And with everything organized in one place, you won’t need to hop between platforms or dig through different logins. Sub-accounts, campaign folders, and project groups keep your client work clearly sorted and easy to manage.
SaaS and Tech Startups
SaaS and tech startups can spin up product launch pages, free trial offers, and beta waitlists with features like pricing and table modules, SVG icons, branding flexibility, accelerating time-to-market and early user acquisition.
You can swiftly target your ICPs with low CPC by building high-performance, message matched AMP landing pages for your keywords,and improve your ad quality scores.
Alt text: Screenshot displaying Swipe Pages’ template options specifically for SaaS businesses
Caption: SaaS templates by Swipe Pages
In the early stages, the ability to launch quickly without giving up quality is a real advantage. Swipe Pages lines up well here, making it easier to roll out campaigns that feel polished but do not get buried under long build times. When every week counts for traction, having a setup that keeps pace with your growth goals is hard to beat.
Pro Tips for Creating High-Converting Landing Pages
Want your landing page to do more than just look good? These pro tips will help:
Use Clear CTAs and Value Props
Nobody clicks a button labeled “Learn More” or “Sign Up” anymore. They click on the future they want.
“Get Your Free Trial” only works when paired with a crystal-clear outcome like “Cut Meeting Time by 50%” or “Land Your First Client Within a Week.”
Alt Text: A website section showing what the company does, their clients, example results, and a call-to-action
Caption: Late Checkout Agency’s landing page example
Late Checkout Agency, for example, used a single, focused CTA, “Request a Brainstorm,” on its one-page site. It worked because the CTA sold an outcome. The button hinted at fresh ideas, expert input, and a personalized experience, all in just three words.
That’s the key: your CTA should feel like the first step toward solving a specific problem. Before you write one, ask yourself: what’s the most immediate, compelling value someone gets by clicking this button?
Then make that the headline.
Focus on Page Speed and Mobile UX
Your page speed and mobile experience directly impact your bottom line. When your landing page loads slowly or performs poorly on mobile, users leave quickly, causing your Quality Score to drop and your CPC to increase.
Here’s what you need to focus on:
- Load the essentials first: Get your hero image, headline, and call-to-action in front of visitors immediately. Everything else can wait until they’re engaged.
- Skip the bloated page builders: Go with platforms like Swipe Pages that support AMP and offer app-like landing pages for real speed.
- Test on actual phones, not just simulators: Those tiny forms that are impossible to tap or CTAs that disappear off-screen? You’ll only catch those on real devices.
- Keep an eye on Time to Interactive: A page that looks loaded but doesn’t respond is worse than a slow one. Aim to keep it under three seconds.
Speed sells. Mobile sells. If your page can’t do both, it doesn’t matter how good your offer is—no one’s going to see it.
Leverage Testimonials and Social Proof
Featuring customer testimonials, star ratings, or recognizable brand logos can increase landing page conversions by up to 34%. This is why companies like Go Nomad and Allied Outdoor Solutions begin their landing pages with social proof of their success.
Ensure testimonials are specific, relatable, and placed near the CTA buttons.
Video testimonials add even more weight, especially when they’re short, authentic, and emotionally resonant. A founder explaining how they doubled conversions with your product will outperform any static review.
And always align your testimonial source with your target audience. A SaaS buyer wants to hear from another SaaS buyer, not a dentist or yoga coach. Relevance builds trust, and trust drives action.
Always A/B Test Your Pages
Never assume what works—test it. A/B testing different headlines, CTA placements, colors, and images can improve conversion rates.
Alt Text: Line graph showing monthly follower growth for “WTF Divorce” from July 2022 to early 2024
Caption: Follower growth for WTF Divorce surged after A/B tests
Rob Roseman performed A/B split testing on his book titles, covers, and content formats just before the launch, which yielded valuable feedback from his audience and created buzz around his book.
A landing page builder like Swipe Pages makes it easy to split-test variations and fine-tune every element based on real user behavior.
Why Swipe Pages is the Best Landing Page Builder for 2025
In a market where speed, flexibility, and mobile-first design are non-negotiables, Swipe Pages checks every box:
✅ Speed: Lightning-fast AMP-powered pages
✅ Flexibility: Drag-and-drop builder with advanced customization
✅ Mobile-first design: Optimized layouts that convert on any device
And with A/B testing, seamless integrations, and the power of AI, Swipe Pages is the best choice for teams looking to create high-converting landing pages.
Take a 14-day free trial with Swipe Pages (no credit card required!) to experience the speed and performance yourself.
Frequently Asked Questions
Can I build a landing page without coding?
Yes, you can build a landing page without coding. Many landing page builders like Swipe Pages and ConvertKit do not require any coding knowledge. You can simply use their drag-and-drop editor to create landing pages in minutes.
What’s the difference between a landing page and a website?
A landing page is a single, focused page designed for conversions, like collecting leads or sales. On the other hand, a website has multiple pages and serves broader purposes like brand storytelling and navigation.
What’s the best free landing page builder?
Swipe Pages offers a 14-day free trial with no credit card required, making it the best free landing page builder. For simpler use cases, Carrd is the best free option. Landingi and Leadpages offer limited free functionality but require paid plans to unlock A/B testing and integrations.
How do I integrate email tools with my landing page?
Most landing page builders offer native integration with email tools and Zapier support. You just have to connect your email marketing tool to your form and contacts will sync automatically.
Is Swipe Pages good for SEO?
Yes, Swipe Pages supports essential SEO settings, including meta titles and tags, custom URLs, and AMP landing pages, to help you rank better on search engines and load faster.