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Editorial-style landing pages that blend advertising with content, designed to inform while subtly promoting products or services.
6 examples in this category
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Advertorial pages sell through stories, not sales pitches. They look like articles but guide readers toward a purchase. The best ones feel like helpful content that happens to recommend a product.
Jones Road Beauty masters this format. Their pages read like beauty tutorials explaining why conventional makeup fails. By the time readers reach the product, they understand the problem and want the solution. Supply does the same with shaving. Their advertorial explains why cartridge razors cause irritation before introducing their single-blade alternative.
These pages work because they respect reader intelligence. Instead of shouting "BUY NOW," they educate. The purchase feels like a natural conclusion, not a hard sell.
See our expert picks: Best Landing Page Examples of 2026 →
Pattern 1: Problem-Agitation-Solution Structure
Autobrush's advertorial starts with the problem: manual brushing misses spots. It agitates: poor brushing causes dental issues. Then introduces the solution: automated brushing technology. This structure mirrors how journalists write investigative pieces. The reader learns something new while being guided toward a purchase.
Pattern 2: Editorial Design That Matches Content Sites
Cometeer and Blissy use layouts that feel like magazine articles. Large hero images, pull quotes, embedded testimonials that read like interviews. When your page looks like content, readers engage differently. They read instead of scan. They trust instead of resist.
Pattern 3: Native Social Proof Integration
Supply weaves customer testimonials into the narrative naturally. Instead of a separate testimonial section, quotes appear where they reinforce specific claims. "I used to get razor burn every time" appears right after discussing skin irritation. The proof supports the story.
What makes a good advertorial landing page?
Educational value that stands alone. Jones Road Beauty's pages teach about makeup even if you never buy. Blissy's content explains silk benefits genuinely. If readers feel manipulated, they leave. If they feel informed, they buy. Lead with value, let the sale follow.
What conversion rate should an advertorial landing page achieve?
Advertorials convert at 1-3% from cold traffic but build remarketing audiences effectively. Readers who engage with content but do not buy immediately often convert later. Cometeer and Supply use these pages at the top of funnel, capturing attention before retargeting closes the sale.
How long should an advertorial landing page be?
Long enough to tell the full story. Autobrush needs space to explain dental science. Jones Road Beauty needs room for beauty education. These pages often run 1500+ words because they replace traditional ad copy with journalistic content. Readers who stay convert at higher rates.
What is the most important element on an advertorial landing page?
The opening hook. Supply's shaving advertorial opens with a relatable frustration: irritation, cost, inconvenience. If readers do not connect with the problem in the first paragraph, they leave. Nail the hook, and the rest of the page sells itself.