Information is super important – it keeps things moving in the world. Believe it or not, lots of countries depend on the info held by businesses and pros to keep their economies going strong.
Loads of jobs, like lawyers, business consultants, marketers, and therapists, rely on having the right info and knowing how to use it.
So, having the right knowledge is a big deal – it’s like having a secret weapon for success.
Because info is so valuable, there’s a whole market where people with valuable knowledge can share it with others who need it.
This article is here specifically for that purpose we are going to guide you step by step, on how to set up a high converting sales page to sell your info products.
Before we dive in, let’s cover some basics.
What are info products?
Info products are usually digital goodies that dish out information and advice to meet a specific need, like solving a common problem (example: “how to boost your blog traffic”).
These products are meant to be educational and useful. In simple terms, people should get a solution or something beneficial from what you’re offering.
The goal is to provide so much value that your buyers keep coming back for more.
Here are some common types of info products:
- E books: Comprehensive digital guides for in-depth learning on specific topics.
- Online Courses: Interactive, structured lessons delivered online for skill development.
- Webinars: Live or recorded online seminars for real-time learning and interaction.
- Guides and Manuals: Instructional documents providing step-by-step information on a subject.
- Templates and Checklists: Practical tools to streamline processes and ensure thoroughness.
- Audio Products: Audio-based content like podcasts or guided meditations for auditory learning.
- Membership Sites: Exclusive platforms offering ongoing content, resources, and community support.
- Printables: Downloadable materials such as worksheets or planners for tangible use.
- Coaching and Consulting Packages: Personalized one-on-one guidance and advice tailored to individual needs.
- Software and Apps: Digital tools designed to enhance productivity or provide specific solutions.
Make sure your info product fits what your audience needs and likes. Know who they are, what problems they have, and how they like to learn.
By customizing your product to match what they want, you make it more relevant and increase the chances of keeping happy customers.
This way, your info product becomes a helpful solution that tackles exactly what your audience cares about, building a stronger connection with them over time.
Here are some things to do and not do when making a sales page for your info products.
✅Do
1. Clearly define the value.
2. Craft a compelling headline.
3. Use engaging visuals.
4. Highlight key features.
5. Include customer testimonials.
6. Have a clear and persuasive call-to-action.
7. Ensure a mobile-friendly design.
8. Consider a guarantee or refund policy.
9. Create a sense of urgency with limited-time offers.
10. Keep navigation simple.
❌Avoid
1. Avoid over complicating the page.
2. Be truthful and avoid misleading information.
3. Optimize for fast loading times.
4. Ensure a logical and intuitive layout.
5. Make the call-to-action clear, not confusing.
6. Implement basic SEO principles.
7. Set up analytics to track visitor behavior.
8. Optimize for various screen sizes.
9. Conduct A/B testing for optimization.
10. Include trust signals like secure payment icons.
How to get this onto your page? Follow these:
1. The Introductory Block:
The introductory block plays a pivotal role in capturing the attention and interest of potential customers.
It serves as the first impression, offering a brief yet compelling overview of what the info product entails.
This section is crucial for setting the tone, clearly articulating the value proposition, and addressing the specific needs of the target audience.
A well-crafted introduction establishes a connection with visitors, drawing them into the content and motivating them to explore further.
By highlighting the key benefits and unique features of the info product, the introductory block acts as a persuasive entry point, encouraging users to continue reading and, ultimately, take the desired action, whether it’s making a purchase or signing up for more information.
In essence, it serves as the gateway to effectively communicate the value of the info product and entice potential customers to engage with the rest of the sales page.
Keep these in mind when you start:
✅Do This
1. Clearly articulate the value proposition.
2. Grab attention with a compelling headline.
3. Address the specific needs of the target audience.
4. Establish a connection by speaking directly to the visitor.
5. Provide a brief overview of the info product’s key benefits and features.
❌Don’t Do This
1. Avoid overloading with excessive information.
2. Steer clear of vague or unclear language.
3. Don’t neglect to highlight the unique aspects of the info product.
4. Avoid making misleading or exaggerated claims.
5. Skip generic or uninspiring content; make it engaging from the start.
Here’s how to do it for your page:
The introductory block should feature a powerful headline and a compelling call-to-action (CTA).
The headline serves as a concise, attention-grabbing statement that highlights the main benefit of the info product.
The CTA button, strategically placed, should be persuasive and specific, encouraging users to take immediate action.
It’s crucial to avoid generic CTA buttons and opt for text that promotes offers, removes objections, and conveys clear value.
By incorporating these elements, the introductory block sets the stage for a user-friendly and action-oriented sales page experience.
For example:
This example nails the key elements for an intro. The catchy headline, “Zero to Hero in Cold Emailing,” tells you exactly what you’ll get.
It promises to boost your skills in just 5 days, even if you’re not a sales pro. The video adds a nice touch.
The “Yes, I Want To Nail Cold Emailing!” button stands out, avoiding generic wording and making it clear what action to take.
The message about limited spots creates urgency, pushing potential participants to sign up fast.
Overall, making it a simple and effective way to get people excited about the workshop and prompt them to take action.
2. The Featured Review Block:
The featured review block serves as a trust-building element crucial for converting potential customers into buyers.
Genuine reviews from satisfied customers provide social proof, validating the value and effectiveness of the info product.
This section offers real-world insights into the experiences of others, helping to alleviate any concerns or skepticism that potential buyers may have.
Positive reviews act as endorsements, creating a sense of credibility and reliability, which is particularly vital in the digital marketplace where trust is paramount.
By prominently showcasing favorable feedback, the featured review block contributes to building confidence in the info product, fostering a positive perception among visitors, and ultimately influencing their decision to make a purchase.
Keep these in mind when you start:
✅Do This
1. Include genuine, positive reviews from satisfied customers.
2. Showcase a variety of testimonials to provide diverse perspectives.
3. Highlight specific benefits or outcomes experienced by customers.
4. Use quotes, star ratings, or other visual elements to make reviews stand out.
5. Update reviews regularly to keep content fresh and relevant.
❌Don’t Do This
1. Avoid using fake or misleading testimonials.
2. Steer clear of showcasing only overly positive reviews; authenticity is key.
3. Don’t overwhelm the page with an excessive number of reviews; focus on quality.
4. Skip addressing negative feedback or concerns; use them as opportunities for improvement.
5. Don’t forget to attribute reviews to real customers to enhance credibility.
Here’s how to do it for your page:
It’s crucial to showcase authentic and emotionally impactful reviews that genuinely convey the value and satisfaction experienced by customers who used the product or service.
Use diverse reviews that address different aspects of the offering and highlight specific value propositions.
If a ‘Main Heading’ module is incorporated, focus on conveying how other customers with similar personas achieved desirable outcomes or results.
Utilize quantifiable data, such as timeframes or the number of customers, to build trust and authority.
For instance, in a ‘Main Heading’ example, you might emphasize, “How 10,000 Households Like the Smiths are Using Kent Water Purifiers to Secure Healthy Drinking Water,” providing a tangible and relatable context for potential customers.
This approach not only adds credibility but also resonates with the target audience, making the reviews more compelling and persuasive.
For example:
3. The Story Block:
The story block provides a narrative context that resonates with the audience on a personal level.
Stories have a unique ability to captivate and engage, making the info product more relatable and compelling.
By sharing a story, whether it’s the journey of creating the product, a customer success story, or a relatable scenario, the landing page taps into the emotional connection that stories evoke.
This connection can significantly impact the decision-making process of potential customers, fostering a deeper understanding of the product’s value and relevance to their lives.
The story block adds a human touch, making the info product more than just a transaction but an experience with a relatable and meaningful background, ultimately increasing the likelihood of conversion.
Keep these in mind when you start:
✅Do This
1. Craft a compelling and relatable story that resonates with your target audience.
2. Focus on the problem-solution dynamic, showcasing how the info product addresses a real need.
3. Incorporate characters or scenarios that evoke emotions and connect with the audience.
4. Keep the story concise, engaging, and aligned with the overall message of the sales page.
5. Conclude with a clear transition that guides the reader toward the next steps or call-to-action.
❌Don’t Do This
1. Avoid irrelevant or overly lengthy stories that might lose the reader’s interest.
2. Steer clear of generic or clichéd narratives; strive for authenticity.
3. Don’t exaggerate or fabricate elements of the story; maintain transparency.
4. Skip the problem-solution aspect; ensure the story highlights the value of the info product.
5. Don’t neglect to tie the story back to the info product’s benefits and unique selling points.
Here’s how to do it for your page:
It’s essential to write a compelling narrative that unveils the story behind the creation of the product.
This story should aim to build credibility and authority by detailing the journey of developing the info product.
It should vividly describe life without the product, emphasizing the challenges or pain points that the audience may be facing.
Furthermore, the narrative should intricately explain the key benefits of the info product and how it directly addresses those pain points.
The focus should be on illustrating how the info product has the transformative power to positively impact and enhance the lives of the target audience.
This approach not only adds a human touch but also reinforces the product’s value proposition, making it more relatable and convincing to potential customers.
For example:
In the early days, our team faced the same struggles you might be experiencing now – endless hours spent on inefficient cold outreach without tangible results.
That’s when the idea for our revolutionary Cold Email Mastery Guide was born.
Picture a time when your inbox was filled with unanswered emails, and every outreach effort seemed to fall on deaf ears.
We’ve been there. This guide isn’t just a compilation of tips; it’s a transformational tool.
Without it, we were drowning in the sea of overlooked emails. With it, we not only rescued our outreach efforts but skyrocketed our response rates.
The guide isn’t just a product; it’s the solution we wish we had back then. Now, we’re on a mission to share this game-changer with you, so you can conquer the challenges we once faced and elevate your outreach game to new heights.
4. The Key Features Block:
The key features block serves as a detailed showcase of the product’s functionality and unique selling points.
This section provides potential customers with a comprehensive understanding of what the info product offers and how it stands out from alternatives.
By highlighting key features, the landing page effectively communicates the practical benefits and solutions that the product brings to the user.
This block addresses the audience’s specific needs and preferences, guiding them toward making an informed decision.
Clarity on the features helps build trust and confidence, enabling customers to assess whether the info product aligns with their requirements.
Keep these in mind when you start:
✅Do This
1. Clearly list and highlight the key features of the info product.
2. Focus on practical benefits and solutions that the features provide.
3. Use concise and easy-to-understand language to describe each feature.
4. Align features with the target audience’s specific needs and preferences.
5. Include visuals or icons to enhance the presentation of key features.
❌Don’t Do This
1. Avoid overwhelming the page with an excessive number of features.
2. Steer clear of using technical jargon that may confuse or alienate potential customers.
3. Don’t list features without explaining their practical benefits.
4. Skip aligning features with the audience’s needs; ensure relevance.
5. Avoid generic or vague descriptions; be specific about what each feature contributes.
Here’s how to do it for your page:
For the key features block, it’s essential to craft a compelling description that clearly articulates how the product or service addresses specific pain points.
Use impactful action verbs and emotional triggers to engage the audience. List key features and benefits with a sharp focus on communicating the overall value and desired outcomes for the user.
It’s crucial to ensure that the headings, values, benefits, and features presented in this block are unique and distinct from those mentioned in earlier sections.
By understanding the business and leveraging your perspective, create a copy that is uniquely tailored to the context provided, offering a fresh and compelling perspective that resonates with potential customers.
This approach not only reinforces the product’s relevance but also adds a layer of uniqueness, enhancing its appeal and persuasiveness.
For example:
The description opens with a bold promise, stating, “Multiply your conversions by 5x,” which immediately addresses a common pain point in cold emailing – low conversion rates.
Strong action verbs like “Master,” “Gain,” “Understand,” and “Receive” are used to emphasize the benefits and outcomes of the featured key features. Each feature is clearly listed with a brief, action-oriented description.
The inclusion of exclusive access to proven templates, learning converting sequences, a software discount, and live worksheets adds variety, showcasing the breadth of what the workshop offers.
The call-to-action, “Reserve Your Spot Now,” reinforces a sense of urgency, encouraging potential participants to take immediate action.
5. The Content Block:
The content block provides an opportunity to dive deeper into the details and nuances of the product or service.
This section allows for a more comprehensive exploration of the features, benefits, and unique selling points, providing potential customers with the information they need to make an informed decision.
In the content block, you can elaborate on how the product works, share case studies or success stories, and address potential concerns or objections.
By offering detailed and relevant content, this block serves to build trust, credibility, and confidence in the product, catering to the needs of a diverse audience with varying levels of interest and knowledge.
A well-structured and informative content block can significantly impact the decision-making process, guiding potential customers toward conversion by providing the necessary insights and answers to their queries.
Keep these in mind when you start:
✅Do This
1. Provide detailed information about the product’s features, benefits, and unique selling points.
2. Use clear and concise language to explain how the product works.
3. Include case studies or success stories to showcase real-world applications.
4. Address potential concerns or objections that potential customers may have.
5. Break down complex information into digestible sections for easy comprehension.
❌Don’t Do This
1. Avoid overwhelming the audience with excessive or irrelevant information.
2. Steer clear of using jargon or technical terms without adequate explanation.
3. Don’t neglect to highlight the practical applications and real-world impact of the product.
4. Skip addressing potential concerns or objections; provide clarity and reassurance.
5. Avoid presenting content in a disorganized or confusing manner; maintain a logical flow.
Here’s how to do it for your page:
In the content block, it’s crucial to describe additional benefits and values that the product or service provides.
Utilize persuasive language to clearly convey the unique selling points and competitive advantages of the offering.
Ensure that the heading, value, benefits, and features presented in this block are distinctive and not repetitive from earlier sections.
To create compelling and unique copy, understand the business thoroughly, leverage your perspective, and tailor the content to the context provided.
By highlighting additional benefits and values with a fresh perspective, this block adds depth to the product’s narrative, addressing potential questions and further reinforcing its value proposition for potential
For example:
The heading, “90% of our graduates saw an immediate uplift in response rates,” immediately presents a compelling benefit and value proposition.
The subsequent content provides additional benefits and values, such as a “Personalized Emailing Strategy,” “Advance Email Tracking,” “Response Management,” and “Follow-up Techniques.”
The use of persuasive language, such as “Master the art” and “Acquire advanced techniques,” adds a sense of expertise and exclusivity. Each point is distinct, avoiding repetition from earlier blocks.
By leveraging a unique selling point – immediate uplift in response rates – the content block effectively communicates the practical advantages and advanced skills that participants will gain from the workshop, contributing to a more comprehensive understanding of the product’s value.
6. The Author Block:
The author block adds a personal and authoritative touch to the product presentation.
Providing information about the author establishes credibility and expertise, helping to build trust with potential customers.
The author’s background, experience, and achievements contribute to the overall narrative, emphasizing the legitimacy of the info product.
This section is particularly relevant when the author is a recognized authority or has a unique perspective in the industry.
By showcasing the author’s credentials, the landing page aims to assure visitors that the product is backed by someone knowledgeable and reputable.
This builds confidence in the quality and reliability of the info product, influencing the audience’s perception and increasing the likelihood of conversion.
Keep these in mind when you start:
✅Do This
1. Provide relevant credentials and expertise of the author.
2. Include a professional and approachable author photo.
3. Highlight any industry recognition or achievements.
4. Share a brief, compelling personal or professional story.
5. Emphasize how the author’s background uniquely qualifies them to create the info product.
❌Don’t Do This
1. Avoid vague or generic descriptions of the author’s background.
2. Steer clear of using an unprofessional or irrelevant author photo.
3. Don’t overemphasize unrelated achievements; keep it focused on expertise.
4. Skip sharing any personal or professional connection that adds a human touch.
5. Avoid presenting the author as inaccessible or unrelatable; maintain a friendly tone.
Here’s how to do it for your page:
For the author block, it’s essential to craft a compelling headline that firmly establishes the authority and credibility of the author or creator.
Provide a detailed description of their background, expertise, and notable achievements that directly relate to the info product.
Incorporate a visually appealing element, such as a professional photo or video, to enhance the personal connection and build trust with potential customers.
The goal is to present the author/creator as a knowledgeable and reputable figure, uniquely qualified to offer valuable insights through the info product, thereby bolstering the overall credibility of the product and influencing the audience’s trust and confidence in their expertise.
For example:
The headline, “Meet Sam Johnson, the expert behind your success,” immediately establishes the authority and credibility of the author.
The description of Sam’s background, as the “strategy architect behind countless successful email campaigns,” provides a compelling overview of his expertise.
Specifics such as “10+ years in B2B marketing” and “a quarter million cold emails with an astounding conversion rate” reinforce Sam’s experience and achievements.
The mention of working with a range of clients, from Fortune 500 companies to startups, further solidifies his credibility and applicability across diverse business contexts.
The friendly tone and personal introduction enhance the relatability of the author, contributing to the establishment of trust and confidence in Sam’s expertise.
7. The Before And After Block:
This block vividly illustrates the transformative impact of the product or service.
This section typically presents a scenario portraying the challenges or pain points that potential customers may be experiencing before using the info product, followed by a depiction of the positive outcomes or solutions achieved after its application.
By providing a tangible contrast between the “before” and “after” states, this block resonates with the audience on a personal level, helping them envision the direct benefits and value of the info product in their own context.
It serves as a persuasive tool, leveraging the emotional connection created through relatable scenarios to influence potential customers and reinforce the product’s relevance and efficacy in addressing their specific needs.
Keep these in mind when you start:
✅Do This
1. Clearly depict the challenges or pain points before using the product.
2. Articulate the positive outcomes or solutions achieved after product application.
3. Use relatable scenarios to create an emotional connection with the audience.
4. Ensure a clear and visually engaging presentation of the “before and after” contrast.
5. Align the depicted scenarios with the target audience’s real-life experiences.
❌Don’t Do This
1. Avoid vague or overly dramatic descriptions that may seem unrealistic.
2. Stop presenting scenarios that are irrelevant or unrelated to the target audience.
3. Don’t neglect the emotional element; ensure the audience can empathize with the depicted situations.
4. Skip providing a clear contrast between the initial challenges and the subsequent positive outcomes.
5. Avoid using language that might alienate or disengage the audience; maintain relatability.
Here’s how to do it for your page:
The key is to list features and benefits in a side-by-side comparison, showcasing the product’s advantages over the old way of doing things.
For instance, if the product is a calisthenics course, compare it to traditional gym workouts. If it’s a landing page builder, contrast it with hiring a designer or developer.
The main heading should highlight a key benefit of using the product or service compared to what the prospect would have done without it.
For example, “Get fitter without any fancy equipment, right from the comfort of your home” for a calisthenics course or “Say no to trial and error, get started with 50+ pro-designed templates” for a landing page builder.
This approach effectively emphasizes the practical advantages and solutions that the product brings to the user, creating a compelling “before and after” narrative.
For example:
The main heading, “Get a Radical Transformation,” effectively highlights a key benefit – amplifying conversions – compared to the challenges outlined in the “before” section.
The “before” section paints a relatable picture of struggles such as generic emails, frustrating follow-ups, and low response rates.
The “after” section then contrasts these issues with the transformative features of the cold emailing workshop, including customized strategies, effective follow-up techniques, and advanced tracking tools.
The side-by-side comparison emphasizes the substantial improvements users can expect by opting for the workshop.
The call-to-action, “Yes, I Want To Amplify My Conversions Now,” reinforces the positive change the product promises, providing a clear pathway for potential customers to take action.
8. The Case Study Block:
The case study block serves as compelling evidence of the product’s real-world impact.
Case studies provide in-depth narratives of how the info product has addressed specific challenges and delivered tangible results for actual users.
This section adds a layer of authenticity and credibility, showcasing the product’s practical applications and success stories.
Potential customers often seek validation and reassurance before making a purchase, and case studies offer just that by offering detailed insights into the experiences of others.
By presenting concrete examples of the product in action, the case study block helps build trust, reduces skepticism, and provides potential customers with a clear understanding of the value and efficacy of the info product in solving their unique problems.
Keep these in mind when you start:
✅Do This
1. Provide detailed and specific case studies with measurable outcomes.
2. Highlight diverse success stories that resonate with different audience segments.
3. Include visuals, such as graphs or charts, to enhance the presentation.
4. Clearly outline the challenges faced and the solutions provided by the info product.
5. Emphasize the real-world impact and benefits experienced by users.
❌Don’t Do This
1. Avoid generic or overly simplified case studies lacking detailed information.
2. Don’t use overly technical language that may alienate the audience.
3. Don’t present unrealistic or exaggerated success stories; maintain authenticity.
4. Skip including visuals or proof points that can substantiate the success claims.
5. Avoid neglecting to connect the case studies back to the broader benefits of the info product.
Here’s how to do it for your page:
The Case Study block should focus on presenting a compelling and detailed case study that vividly illustrates how the product or service transformed a customer’s life.
Utilize a heading formula that piques interest, such as ‘How a [Customer] achieved (Desirable Outcome) in (Timeframe).’
While not strictly adhering to this formula, use it as inspiration to generate unique headings that follow a similar structure.
Include specific results, challenges faced, and the ultimate outcome, providing a comprehensive narrative that demonstrates the real-world impact and benefits of the info product.
This approach helps potential customers relate to the experiences of others, fostering trust and confidence in the product’s ability to deliver meaningful results.
For example:
The heading, ‘From an Amateur Coder to an Expert Developer in Just 3 Months,’ effectively follows the suggested formula, creating intrigue and highlighting a desirable outcome achieved within a specific time frame.
The case study then provides a rating for the course, adding a quantitative measure of success.
Specific details, such as overcoming hurdles in learning complex frameworks and the transformative impact of app replication practice, offer valuable insights into the user’s journey.
The inclusion of a testimonial from John Doe, a Junior Developer, adds a personal touch and authenticity to the case study.
The call-to-action, “Kickstart Your Tech Journey Today. Zero Coding Experience? No Problem!” reinforces the overall success story, encouraging potential customers to envision their own positive transformations through the info product.
9. The Review Block:
The review block on a sales landing page for info products holds substantial importance as it provides social proof and builds trust among potential customers.
Genuine reviews from users who have experienced the product firsthand serve as powerful testimonials, offering insights into the real-world impact and benefits of the info product.
These reviews act as a form of validation, reassuring potential customers about the product’s credibility and effectiveness.
Positive reviews can also address common concerns or objections, mitigating skepticism and encouraging hesitant users to proceed with confidence.
The review block is a valuable tool in influencing purchasing decisions, as it leverages the experiences of others to create a positive perception of the product and enhance its overall credibility and desirability.
Keep these in mind when you start:
✅Do This
1. Include genuine and diverse reviews that reflect different user experiences.
2. Use visually appealing design elements to enhance the presentation of reviews.
3. Prioritize reviews that highlight specific benefits and outcomes.
4. Showcase reviews from credible sources or well-known individuals, if available.
5. Ensure a balance between positive and, if applicable, constructive reviews for authenticity.
❌Don’t Do This
1. Avoid using fabricated or misleading reviews; prioritize authenticity.
2. Steer clear of overwhelming the page with an excessive number of reviews.
3. Don’t exclude constructive criticism if it adds credibility to the overall narrative.
4. Skip the use of design elements that distract from the content of the reviews.
5. Avoid showcasing reviews from unverified or questionable sources.
Here’s how to do it for your page:
It’s crucial to showcase realistic and emotionally impactful reviews that vividly convey the value and satisfaction customers have experienced with the product or service.
Ensure diversity in the reviews, addressing various aspects of the offering and value propositions.
In the ‘Main Heading’ module, convey how customers of the same persona achieved desirable outcomes, using quantifiable data such as timeframe or the number of customers to build trust and authority.
For example, use a ‘Main Heading’ like “See how 10,000 Households Like the Smiths are Using Kent Water Purifiers to Secure Healthy Drinking Water.”
This approach not only provides authentic testimonials but also strategically reinforces the product’s benefits and real-world impact, making the Reviews block a powerful tool for influencing potential customers.
For example:
The review is concise, emotionally impactful, and highlights the transformation experienced by the user after participating in the 5-day workshop.
The reviewer, Jake Sanders, a Marketing Manager, adds credibility to the testimonial.
The use of phrases like “transformed my approach” and “closing deals left and right” conveys the tangible value and satisfaction that the workshop provided.
While this example is brief, it effectively captures the essence of a positive user experience and contributes to building trust and authority around the cold emailing workshop.
10. The Pricing Block:
The pricing block directly addresses one of the key considerations for potential customers – cost.
It provides transparency about the financial investment required to access the product or service, helping users make informed decisions.
A well-structured pricing block clearly outlines different package options, features included in each, and any special offers or discounts.
This information enables potential customers to assess the value proposition in relation to the cost and choose a plan that aligns with their needs and budget.
Additionally, the pricing block contributes to building trust by openly presenting the costs associated with the product, demonstrating honesty and integrity in the sales process.
It plays a crucial role in converting leads into customers by providing the necessary details for users to make a confident purchasing decision.
Keep these in mind when you start:
✅Do This
1. Clearly present different pricing tiers or packages with their respective features.
2. Include any special offers, discounts, or trial options for added value.
3. Use clear and concise language to avoid confusion about costs.
4. Highlight the most popular or recommended plan, if applicable.
5. Ensure that the pricing information is easy to find and understand.
❌Don’t Do This
1. Avoid hiding important pricing details or making them hard to locate.
2. Don’t use complex jargons or ambiguous terms that may confuse users.
3. Don’t oversell or exaggerate the value without justifying the cost.
4. Skip including any additional fees or charges; be transparent about the total cost.
5. Avoid presenting pricing information in a cluttered or overwhelming format.
Here’s how to do it for your page:
Provide detailed descriptions of what each package includes, emphasizing the value users will receive for the respective price points.
Additionally, highlight any bonuses or extra features that come with the product, offering added value to potential customers.
The main heading should not only convey what the product is but also persuade users to take action by emphasizing a key value, benefit, or the offer being promoted.
This approach ensures that potential customers have a comprehensive understanding of the pricing structure and the value they can expect, motivating them to make a confident and informed purchase decision.
For example:
The main heading, “Kickstart Your Full Stack Journey with Our Pricing Options,” effectively conveys the product’s purpose and encourages users to take action.
The pricing options are clearly presented with concise descriptions, making it easy for potential customers to understand what each package offers.
The inclusion of package names, such as “Beginners” and “Advanced,” helps users self-identify with the most suitable option.
Additionally, the description of what each package covers, along with the corresponding price points, emphasizes the value and learning opportunities associated with the product.
The “Start With Basic Plan” and “Start With Advanced Plan” calls-to-action provide a clear pathway for users to initiate their learning journey.
11. The FAQ Block:
The FAQ block addresses potential customers’ questions and concerns, providing clarity and reducing uncertainty.
This section anticipates common queries and provides straightforward answers, ensuring that visitors have the information they need to make informed decisions.
By proactively addressing potential objections or uncertainties, the FAQ block builds trust and confidence in the product.
It serves as a valuable resource for potential customers to understand the product’s features, benefits, and usage, fostering a sense of transparency.
The FAQ block contributes to a positive user experience, helping to overcome any hesitations and guiding visitors towards conversion by providing the necessary reassurance and information.
Keep these in mind when you start:
✅Do This
1. Address common questions potential customers may have about the product.
2. Use clear and concise language to provide straightforward answers.
3. Organize FAQs in a user-friendly format for easy navigation.
4. Include a variety of questions related to features, usage, and benefits.
5. Update the FAQ block regularly to ensure information is current.
❌Don’t Do This
1. Avoid providing vague or incomplete answers; be thorough in responses.
2. Steer clear of using jargon or technical terms that may confuse users.
3. Don’t overload the FAQ section with unnecessary or redundant information.
4. Skip updating the FAQ block when there are changes or new developments.
5. Avoid neglecting to include questions that address common objections or concerns.
Here’s how to do it for your page:
In the FAQ block, focus on addressing 3-4 common questions related to the lead magnet, offering clear and concise answers.
Utilize these FAQs strategically to preemptively address concerns or objections that the target audience might have.
By providing straightforward responses, you can alleviate uncertainties and build confidence in potential customers, guiding them towards a better understanding of the product’s features and benefits.
This approach ensures that the FAQ section serves as a valuable tool for resolving queries, fostering transparency, and ultimately facilitating a smoother conversion process for interested users.
For example:
This example aligns well with the suggested approach for a FAQ block on a sales landing page for info products.
It addresses 5 common questions related to the course, providing clear and concise answers to each.
The first question directly tackles a potential concern about prior coding experience, reassuring users that none is required.
The subsequent questions cover various aspects, such as ongoing support, the content of the free cookbook, career switching after the course, and the customizability of payment options.
This approach anticipates and addresses potential objections or uncertainties that prospective customers may have, offering a comprehensive overview of the course’s features and benefits.
The clear and concise format makes the information easily digestible for visitors, enhancing their understanding and fostering confidence in the course.
12. The Money Back Guarantee Block:
The money-back guarantee block on a sales landing page for info products plays a pivotal role in alleviating potential customers’ concerns and reducing purchase hesitation.
By prominently featuring a money-back guarantee, the seller communicates confidence in the product’s quality and effectiveness.
This assurance offers a safety net for buyers, providing them with the confidence to try the product risk-free.
The presence of a money-back guarantee instills trust in the brand’s commitment to customer satisfaction, indicating that if the product does not meet expectations, customers have the option for a refund.
This transparency and willingness to stand behind the product significantly reduce the perceived risk for potential buyers, making them more likely to convert.
It acts as a powerful incentive, demonstrating the seller’s confidence in the value of the info product and creating a sense of security for the customer.
Keep these in mind when you start:
✅Do This
1. Clearly state the terms and conditions of the money-back guarantee.
2. Include a visible and easily accessible link to the full guarantee policy.
3. Use confident and reassuring language to emphasize the risk-free nature.
4. Mention any specific time frames or conditions for the guarantee.
5. Highlight the guarantee as a sign of confidence in the product.
❌Don’t Do This
1. Avoid burying or hiding the money-back guarantee information.
2. Steer clear of using vague or ambiguous language in the guarantee terms.
3. Don’t make the process for claiming a refund overly complicated.
4. Skip mentioning any limitations or conditions associated with the guarantee.
5. Avoid downplaying the significance of the money-back guarantee; make it a prominent feature.
Here’s how to do it for your page:
In the Money Back Guarantee Block, the focus should be on clearly listing the features and benefits of using the product or service, especially in comparison to the traditional or “old” way of doing things.
For instance, if the product is a calisthenics course, compare it to going to the gym; if it’s a landing page builder, contrast it with hiring a designer or developer.
The main heading should highlight a key benefit of using the product or service in comparison to what the prospect would have done without it.
For example, ‘Get fitter without any fancy equipment, right from the comfort of your home’ or ‘Say no to trial and error, get started with 50+ pro-designed templates.’
This approach reinforces the value proposition of the product and emphasizes how it improves upon or provides a superior alternative to traditional methods.
For example:
The heading, “Risk-Free Promise with 100% Money-Back Guarantee,” clearly communicates the assurance of a risk-free experience, providing potential customers with confidence.
The subsequent message, “A Secure Investment in your Business,” emphasizes the product’s value proposition and frames the purchase as an investment with added security.
The statement, “Experience our workshop risk-free. Not satisfied? Get a full refund,” highlights the straightforward process of claiming a refund and reinforces the commitment to customer satisfaction.
The overall language is confident, reassuring, and aligns with the principle of listing features and benefits in the context of a secure investment.
This approach effectively communicates the product’s value and the seller’s dedication to customer success.
13. The CTA Block:
The Call-to-Action (CTA) block serves as the final prompt for visitors to take the desired action.
This block typically includes compelling phrases and buttons that guide users to make a purchase, sign up, or engage in another targeted action.
The CTA block is the culmination of the persuasive elements presented throughout the landing page, consolidating the value proposition and convincing potential customers to convert.
The language used in the CTA block should be clear, persuasive, and aligned with the overall messaging.
A well-designed and strategically placed CTA block maximizes the chances of conversion by directing users toward the next step, turning their interest into tangible action and driving the ultimate goal of the sales landing page.
Keep these in mind when you start:
✅Do This
1. Use clear and compelling language in the CTA text.
2. Make the CTA button visually distinct and attention-grabbing.
3. Ensure the CTA is strategically placed for maximum visibility.
4. Align the CTA with the overall messaging and value proposition.
5. Test different variations to optimize CTA effectiveness.
❌Don’t Do This
1. Avoid generic or unclear CTA language; be specific and persuasive.
2. Don’t overwhelm the page with multiple competing CTAs.
3. Steer clear of using bland or uninspiring CTA button designs.
4. Avoid placing the CTA in inconspicuous or easily overlooked areas.
5. Skip testing and optimizing the CTA for better performance.
Here’s how to do it for your page:
The focus should be on crafting persuasive and action-oriented copy that motivates the target audience to take the desired action.
This copy should address any remaining objections, emphasize the unique benefits and value they’ll receive, and create a sense of urgency or exclusivity if appropriate.
The CTA button should be carefully designed to persuade the user to take action, avoiding generic labels.
Instead, it should promote offers, remove objections where possible, and convey value.
It’s essential to ensure that the heading, value, benefits, and features presented in the CTA block are unique and not redundant with earlier blocks.
This approach ensures the CTA is compelling and aligns with the overall messaging, increasing the likelihood of user engagement and conversion.
For example:
The headline, “Transform Your Email Game Today! Limited Seats Available,” is action-oriented and creates a sense of urgency by indicating limited availability.
It effectively communicates the transformative nature of the workshop, appealing to the user’s desire for improvement.
The CTA button, “Secure My Spot In The Workshop Now!,” is clear, persuasive, and aligned with the overall messaging.
It emphasizes the exclusivity of securing a spot and reinforces the urgency established in the headline.
Additionally, the inclusion of “100% Money-back guarantee, No Risk Involved” addresses potential objections and adds a layer of reassurance.
Bonus Tip: Remember, the key to success in implementing the strategies discussed is consistent effort and adaptability.
Stay informed about the latest trends, be open to refining your approach, and always prioritize delivering value to your audience.
Here’s an extra tip to make things easier for you! Give Swipe Pages‘ free templates a try to create your info product landing page effortlessly.
Our templates are designed with the best practices we talked about above, so you can set up your page quickly and effectively without any hassle.
Give it a go and enjoy the convenience of a well-crafted landing page for your info product today!