Instapage is known for its clean templates, built-in optimization tools, and a decent editor. It’s easy to see why so many marketers start there. But once the free trial ends, or your needs scale, the cracks start showing up.
That’s usually when the search for Instapage alternatives begins. It isn’t the right fit for you if you’re running lean, juggling multiple tools, or simply want more control without the extra cost.
The good news? There’s no shortage of affordable landing page builders out there. The tricky part is knowing which ones are actually worth your time. You’ll want something that’s easy to use, flexible enough to customize, optimized for conversions, and reasonably priced.
This list breaks down the best Instapage alternatives to help you find one that fits your workflow and budget.
Why Look For an Instapage Alternative?
So, what’s pushing marketers to look beyond Instapage? Let’s get into it.
High Pricing and Budget Constraints
Instapage pricing is a major deal breaker for solo marketers, agencies, and small businesses. While it offers advanced features, the cost prohibits those on tight budgets.
Users find it difficult to navigate the gradual feature restriction and constantly increasing cost, which forces even long-term users to upgrade to higher-tier plans.
Caption: Long-term user’s review on Instapage
Visitor Traffic and Landing Page Limitations
Instapage restricts the number of landing pages you can publish and their traffic.
For example, the basic “Create” plan allows you to publish 30 pages, but the traffic is restricted to just 15,000 visitors. That means you’re capped at around 500 visitors per page—or roughly 1,000 visitors per page if you’ve got 15 pages live.
Caption: Instapage user review
This limit can run out fast, and if you go over it without upgrading, Instapage may unpublish your landing pages, cutting off access until you move to a higher plan.
Lack of Essential Features
Instapage’s basic plan lacks several essential features like A/B testing, traffic splitting, and scheduling. The next tier fills some of those gaps but still misses advanced capabilities like AI experiments, personalized landing pages for ad targeting, enhanced security, and tools for scaling and brand consistency.
Customization is also limited. You get a small list of widgets and design controls, which can be especially restrictive for e-commerce landing pages.
Caption: User review detailing their experience with Instapage
Additionally, there’s no dedicated feature to save multiple versions of a page. While some users work around this using the “Experiments” feature, it’s an unnecessarily complex solution.
On top of that, team collaboration is capped at 10 users and custom integrations aren’t included in standard plans unless you opt for custom pricing.
Technical Issues and Reliability
Users have reported recurring technical glitches and bugs that disrupt their workflow and slow down the page-building process.
Caption: User review describing Instapage
Not Always Mobile-Friendly
Creating a mobile-friendly page is essential for a landing page’s purpose of attracting visitors. However, this process becomes cumbersome and tricky with Instapage, especially when updating hidden elements for desktop and mobile versions.
Caption: Review sharing their Instapage experience with building for mobile
Top 5 Instapage Alternatives Compared
Here’s a quick overview of the top 5 Instapage alternatives:
| Tool | Design and User Experience | Customization and Flexibility | Integration Capabilities |
| Swipe Pages | Sleek, mobile-first designsEasy drag- and-drop builder with AMP-powered speed | AI-powered builder with 100+ templates25+ customizable modules to build landing pages without coding80+ pre-built blocks to prototype landing pages | 1000+ apps; Zapier + CRM (Hubspot, Mailchimp, etc.) + Analytics + Ecommerce (Stripe, Paypal, Razorpay). |
| Unbounce | AI-driven page optimizationIntuitive builder | Custom scriptsDynamic text replacement | Google Analytics, Mailchimp, Zapier, and CRM tools |
| Leadpages | Simple, beginner-friendly Pre-designed template options | Customizable templates and page elements | Mailchimp, AWeber, Active Campaign, Zapier, HubSpot, etc. |
| ClickFunnels | Easy to use drag-and-drop builderMore focused on sales funnels | Limited customization options with only 35 elements | Built-in funnel integrations, CRMs, and e-commerce and payment systems |
| Landingi | Clean UI and responsive designs | Limited customization with custom code | Zapier, CRMs, email marketing, e-commerce. and analytics integrations |
Instapage has its strengths, but it can fall short when it comes to customization, pricing, or advanced features.
We’ve broken down the five best landing page software that offer a stronger fit depending on how you build, test, and optimize your landing pages.
1. Swipe Pages (Best for AMP-Powered Landing Pages)
Caption: Build for speed with Swipe Pages
Swipe Pages is a no-code landing page builder designed for blazing fast speed, mobile-optimized pages, and high conversions (up to 36%). It offers great page performance and AMP-powered landing pages with low bounce rates and costs-per-click (CPC).
Despite being relatively new in the market, Swipe Pages is used by over 7,000+ ROI-driven marketers because of its competitive pricing, stunning designs, and easy drag-and-drop editor.
Features like unlimited conversions, adaptable templates, analytics and conversion tracking, and an AI assistant make it the perfect choice for marketers seeking an affordable landing page builder.
Unlike Instapage, which limits essential features like A/B testing and charges steeply for upgrades, Swipe Pages includes advanced tools right from the base plan.
Learn more about Swipe Pages here:
Caption: Introducing Swipe Pages, an affordable landing page builder (Source)
Swipe Pages’ Features
Landing Page Templates
Caption: Try Swipe Pages’ unique templates
Choose from 150 fully responsive, conversion-optimized landing page templates designed to perform seamlessly across devices.
AI-Powered Page Builder
Caption: Use AI in Swipe Pages for improved copy and more
The platform features an AI assistant, Swipe Genie, to create landing pages within seconds, including conversion-driven copy and mobile-first layout.
Device-Specific Layout Control
Caption: Create landing pages optimized for various devices with Swipe Pages
Deliver a consistent, high-quality experience across every device by tailoring your landing page layout for desktops, tablets, layouts, and smartphones. This way, you do not have to compromise on usability or design.
1000+ App Integrations
Caption: Try Swipe Pages’ various app integrations
Swipe Pages integrates with 1000+ apps using Zapier and direct integrations with Mailchimp, Hubspot, Constant Contact, Zoho, Campaign Monitor, and Converkit for lead-capturing.
Responsive Interface
Caption: Build responsive pages using Swipe Pages’ drag-and-drop editor
Swipe Pages lets you build fully responsive landing pages with an easy drag-and-drop interface, 25+ design elements, and multi-screen editing for complete layout control.
Track Performance
Caption: Monitor landing page performance using Swipe Pages analytics
Swipe Pages includes built-in analytics to track form submissions, clicks, and page variants, along with advanced tools like date-range filters and script tracking for deeper performance insights.
Boost Conversions
Caption: Personalize headlines with Swipe Pages’ dynamic text replacement
Swipe Pages also has intuitive tools for landing page optimization, including A/B testing, lead magnet, form builder, dynamic text replacement, and multi-step forms.
Swipe Pages’ Pros and Cons
| Pros | Cons |
| Easy to use, with an intuitive interface that makes navigation simple (Source, Source) | Users need support to be aware of frequent dashboard updates (Source) |
| Loads pages in milliseconds with a perfect Lighthouse score because of built-in AMP support (Source) | Does not offer as many plugins as WordPress, but allows adding functionality with custom HTML and JavaScript (Source) |
| Offers the same level of quality as Instapage but at a much lower cost (Source) | |
| Custom domain setup is hassle-free with added support for custom HTML and Javascript (Source) |
Swipe Pages’ Pricing
Swipe Page offers a transparent pricing structure with a 14-day trial—no credit card required. If you exceed the monthly traffic cap, you are charged a minimal $5 for every additional 5,000 visits.
- Startup Plan: $29/month (billed annually)
One custom domain, unlimited landing pages and funnels, 20,000 monthly visitors, access to conversion-optimized templates, AI assistant, server-side A/B testing, dynamic text replacement, and analytics and conversion tracking
- Marketer Plan: $69/month (billed annually)
Five custom domains, 50,000 monthly visitors, Smart Pages, five client sub accounts and team members, and up to 50 global blocks
- Agency Plan: $149/month (billed annually)
Unlimited custom domains, 500,000 monthly visitors, unlimited client sub accounts and team members, and global blocks
2. Unbounce (Best for AI-Powered Optimization)
Caption: Boost conversions with Unbounce’s high-converting landing pages
Unbounce offers AI-driven tools to help marketers optimize conversions. Its landing page builder, Smart Traffic, and Copy features leverage artificial intelligence to create, test, and optimize pages dynamically while maximizing ad spending.
While a good tool, it is essential to mention that users often complain about its poor customer service. Compared to Instapage’s restricted traffic caps and complex pricing structure, Unbounce provides a more adaptive setup with AI support and page personalization.
Unbounce’s Features
- 100+ templates for personalized landing pages, pop ups, and sticky bars
- No-code A/B testing for maximizing return on ad spend
- Smart Traffic feature to redirect visitors to the best page variant automatically
- Smart Copy to ideate, iterate, and write custom copy with 45+ templates
Unbounce’s Pros and Cons
| Pros | Cons |
| Intuitive interface, even for non-designers without technical knowledge (Source) | Issues with customer service, even on higher tier plans (Source) |
| Simple setup process and easy to implement | Pricing is high, given the level of support offered (Source) |
| Non-transparent pricing, with unexpected plan upgrades and charges without prior notification (Source) |
Unbounce’s Pricing
- Build Plan: $74/month (billed annually)
Unlimited landing pages, up to 20,000 visitors per month, one user and domain, popups and sticky bars, and AI copywriting tools
- Experiment Plan: $112 /month (billed annually)
All features included in the Build plan, unlimited A/B testing, up to 30,000 visitors per month, three users, and two domains
- Optimize Plan: $187 /month (billed annually)
All features included in the Experiment plan, AI-powered optimization tools, up to 50,000 visitors per month, five users, and three domains
- Agency Plan: Custom pricing
Unlimited collaborations and pages, traffic volume starting at 100,000 visitors, minimum five users, and at least 20 root domains
3. Leadpages (Best for Small Businesses)
Caption: Make landing page building easier for small businesses using Leadpages
Leadpages is a landing page builder designed for small businesses, solo marketers, and creators. It offers a drag-and-drop editor, pre-designed templates, and tools like pop-ups and alert bars to support lead generation.
The Leadmeter feature provides data-driven suggestions to improve page performance before publishing. It offers a straightforward, scalable alternative to Instapage, making it accessible for marketers managing leaner operations.
Leadpages’ Features
- 250+ conversion-optimized templates for various industries and use cases
- Native integration with 90+ tools and platforms like Zapier, Hubspot, ConvertKit, Marketo, Salesforce/Pardot, etc.
- 99.9% uptime promise with Google’s App Engine, offering stable page hosting
- Built-in tools let you track leads and monitor performance as it happens.
Leadpages’ Pros and Cons
| Pros | Cons |
| Clean user interface that seamlessly organizes numerous landing pages (Source) | A/B testing is only available with higher-tier plans (Source) |
| Responsive customer support with thorough tool documentation (Source) | Instead of unpublishing pages, Leadpages deactivates accounts, restricting users from accessing pages and data unless resubscribed (Source) |
| Unlimited traffic and leads with all Leadpages plans (Source) | Users report a 300% price increase with very short notice during the holiday season (Source) |
Leadpages’ Pricing
- Standard Plan: $37/month (billed annually)
Five landing pages, unlimited traffic and leads, one custom domain, pop-ups and alert bars, and a website builder
- Pro Plan: $74/month (billed annually)
Unlimited landing pages, traffic, and leads, three custom domains, A/B split testing, e-commerce capabilities, blogging and ad display
- Conversion Plan: $697/month (billed monthly)
Full marketing funnel audit, one landing page optimized for conversions, one paid media campaign (tailor-made and launched for you), dedicated conversion expert, unlimited landing pages, traffic, and leads, and advanced app integrations
4. ClickFunnels (Best for Sales Funnels)
Caption: Create end-to-end sales flows with ClickFunnels
ClickFunnels is a marketing platform that helps create effective sales funnels and online marketing campaigns without technical expertise. It offers customer relationship management, analytics, sales pages, membership sites, and more to streamline marketing efforts for online businesses.
The platform’s Landing Pages App also generates conversion-focused pages to capture leads and drive sales. Where Instapage can feel restrictive for growing brands due to traffic limits and tiered user access, ClickFunnels offers broader tools for building complete sales journeys.
ClickFunnels’ Features
- Drag-and-drop editor with easy-to-move elements and color and font customization
- Integrate sales funnels, email campaigns, and other ClickFunnels apps
- Automation supports the sales funnel by automatically sending messages or triggering personalized sequences
- Analytics feature with an option to build a custom dashboard with key metrics
ClickFunnels’ Pros and Cons
| Pros | Cons |
| Good learning resources and hands-on support from dedicated team members (Source) | Some critical bugs, including broken funnels that disrupt sales (Source) |
| Marketing apps streamline page setup and payments, helping new business owners start monetizing quickly (Source) | While it combines several functions, it offers basic features compared to most tools (Source) |
| Usage involves a steep learning curve (Source) |
ClickFunnels’ Pricing
- Startup Plan: $87/month (billed annually)
Three brand workspaces and team members, unlimited funnels, courses, contacts, pages, and domains
- Pro Plan: $248/month (billed annually)
10 brand workspaces and team members and unlimited funnels, courses, contacts, pages and domains
5. Landingi (Best Budget-Friendly Option)
Caption: Design affordable and easy-to-use landing pages with Landingi
Landingi is designed to help digital marketers create, publish, and optimize digital assets without any coding skills. It includes a drag-and-drop editor, A/B testing, lead capture forms, and integrations with tools like HubSpot, Mailchimp, and Zapier.
Teams can build and manage multiple pages, run campaigns, and handle leads from one dashboard. The platform provides a simpler way to build and manage multiple pages on a budget as compared to Instapage.
Landingi’s Features
- 11 widgets, including a pay now button, countdown timer, and HTML embed
- 400+ customizable landing page templates to match your brand and campaign goals
- AI assistance to generate copy, optimize pages for search engines, and select relevant visuals
- Integration with 170+ marketing tools and applications to sync campaigns
Landingi’s Pros and Cons
| Pros | Cons |
| Cheaper compared to other Instapage alternatives (Source) | Mobile view is not auto-generated but requires “Rebuild Mobile” feature, which often misplaces sections, requiring manual adjustments (Source) |
| Lets you format the mobile version of a page separately without affecting the desktop layout (Source) | Performance lags when working with more complex or design-heavy landing pages (Source) |
Landingi’s Pricing
- Free Plan
One landing page, 500 visits, one domain, and 3,000 AI credits
- Lite Plan: $24/month (billed annually)
10 active landing pages, unlimited conversions, 5000 monthly visitors, form builder, AI assistant, pre-designed sections, and one custom domain
- Professional Plan: $57/month (billed annually)
Unlimited active landing pages and conversions, 50,000 monthly visitors, 10 custom domains, smart sections, custom fonts, A/B testing, and e-commerce hub
- Unlimited Plan: $820/month (billed annually)
Unlimited active landing pages, conversions, traffic, 20 custom domains, audit log and permissions, domain whitelisting, custom development, dedicated account manager, and custom paperwork
Key Features to Look for In an Instapage Alternative
With the right landing page builder, you find a balance between ease of use, performance, and conversion-focused features. While Instapage offers premium features, many alternatives provide comparable (or even better) functionality at a lower price.
Here’s what you must prioritize when researching Instapage alternatives:
Ease of Use and Drag-and-Drop Editor
A user-friendly interface with seamless drag-and-drop functionality is crucial for page building when you don’t have designers and want things done quickly. The right tool must enable you to quickly create high-converting pages without coding knowledge.
It should also offer extensive customization options, robust templates, and widgets to save time and build complex pages with layers easily.
A/B Testing and Conversion Optimization Tools
Most landing page builders offer A/B testing, but what sets a tool apart is how marketer-friendly and data-driven the process is. Look for a tool that allows drag-and-drop for quickly spinning up variants, multivariate testing, and segmented testing; offers real-time performance data, test scheduling, and auto-pause.
When combined with AI optimization and dynamic content replacement, it enables data-driven decision-making, removing guesswork while ensuring that each iteration performs better without overspending.
Integration With Marketing and CRM Tools
For example, integration with email marketing tools like Mailchimp or ConvertKit automates lead nurturing. Similarly, a CRM tool like HubSpot or Salesforce centralizes the leads database, automates lead scoring and follow ups, and creates sales funnels for customer acquisition.
Mobile Responsiveness and Page Performance
Mobile devices generate 62.54% of global website traffic. Thus, a landing page builder must offer mobile adaptability to avoid bounce rates and frustrated mobile users.
Page speed and performance matter just as much as mobile-friendly pages.
Pages that load in 5 seconds convert at only 0.6%, compared to 1.9% for pages that load in 2.4 seconds. That’s why the landing page builder you use should support AMP or similar speed-focused features.
Fast-loading pages not only improve user experience but also boost quality scores, facilitating better search engine optimization (SEO), lowering bounce rates, and reducing CPC for paid campaigns.
How to Choose the Right Instapage Alternative for Your Business
Here’s how to make the call based on what matters to your business.
Budget Considerations
The right Instapage alternative comes down to your budget and the features your team actually uses day to day. For example, if you can spend $74/month, Unbounce is a good choice.
However, if you need a WordPress plugin or heatmaps, Swipe Pages offers better functionality starting at just $29/month with AMP landing pages for ultra-fast mobile performance.
Caption: User review relating to Swipe Pages’ cost
Features vs. Business Needs
Price matters, but how a tool fits into your daily workflow matters more. If a builder lacks features you rely on, it’ll slow you down—even if it’s cheaper.
Take branding consistency, for example. Unbounce doesn’t support global elements, so you’d have to manually update headers or footers across every page. Landingi does better with global blocks, but it falls short on other fronts.
Swipe Pages handles this more smoothly. It supports global blocks for faster updates and keeps things efficient with built-in features like AMP support, smart funnels, and input masks. It’s especially solid if you care about mobile performance, lead quality, and design flexibility—without having to add a bunch of workarounds.
If you’re building pages at scale or want better control without the usual friction, Swipe Pages hits the mark.
Caption: User review about Swipe Pages being a fast landing page builder
Ease of Learning and Customer Support
Would you rather deal with a clunky tool that’s hard to learn and only offers the basics or go with something that’s actually easy to use and doesn’t slow you down with endless customization issues?
Swipe Pages keeps things simple where it counts, with a clean interface and solid features that don’t need a tech manual. And the starting price? Just $29.
Unbounce, like Instapage, often gets called out for unhelpful customer support. In contrast, Swipe Pages earns praise for being fast, responsive, and helpful when you hit a snag.
Caption: User review describing Swipe Pages’ responsive support team
| 🎁 Bonus: Before you dive in, grab the Free Landing Page Wireframe Kit from Swipe Pages. It’s perfect for mapping out high-converting layouts and aligning your team. |
Swipe Pages: The Instapage Alternative For Better Conversions
Unbounce excels in AI-driven optimizations, Landingi is a budget-friendly pick, Leadpages is helpful for lead generation, and ClickFunnels is perfect for sales funnels. If you want the best mix of ultra-fast page load speed, affordability, and conversion-focused features, Swipe Pages is a no-brainer.
With built-in A/B testing, AMP support, and a seamless drag-and-drop editor, Swipe Pages is the Instapage alternative you need. And guess what? You just spend less than half of what you spend on Instapage: $29.
Sign up for a 14-day free trial (no credit card required!) and start building high-performance landing pages today.
FAQs on Instapage Alternatives
- What is the best free alternative to Instapage?
If you are looking for a free Instapage alternative to try, Swipe Pages and Landingi provide budget-friendly options. Swipe Pages offers an easy drag-and-drop builder with AI and AMP support, while Landingi offers an extensive template library to start with.
- Which Instapage competitor offers the best A/B testing tools?
Swipe Pages offers the best A/B testing tools. It is easy to use, available on all plans, and provides clear performance reports.
- Can I integrate these alternatives with my email marketing platform?
Yes, you can integrate these Instapage alternatives with your email marketing platform. You can also use Zapier for broader connectivity if direct or native integrations are not available.