The blueprint to create a perfect landing page is everywhere. Yet, every now and then, you will come across some landing pages that just work.
Why? The reason is simple: these landing pages tell a story that grabs your attention and builds trust. Every persuasive and successful landing page is a blend of psychology, design, and well-placed calls to action. And that is what we aim to break down in this blog.
We’ll look at 10 of the best landing page examples to uncover why they convert. Let’s look at the X-factor that sets these landing page examples apart from the rest.
What Makes a Landing Page Stand Out?
High-converting landing pages don’t just look good. They also perform.
If you take a look at the landing page examples we’ve covered in this article, you’ll see that all the pages are zeroed in on one goal. Whether it is capturing leads, selling a product, getting people to visit their store, or booking a meeting, the best ones remove every possible distraction along the way and guide the visitor to take the intended action.
They are:
- Laser-focused on a single call to action
- Built for speed and mobile responsiveness
- Crafted with messaging that speaks directly to the target audience
- Designed to tell the story visually
Key Elements of a High-Converting Landing Page
Before jumping into the best landing page designs, let’s look at some key elements that you should consider:
- Use clear and benefit-driven headlines that precisely highlight the unique selling point
- Speak your audience’s language and keep it customer-focused
- Use a clear and engaging visual hierarchy to guide the user’s attention to the most important elements, such as your call-to-action (CTA), key benefits, and trust signals like testimonials and reviews
- Include social proof, testimonials, reviews, client logos, etc., to back up your claim
- Highlight and drive focus to the primary goal, i.e., the CTA of the page
- Make sure your headline aligns with the campaign copy that led the visitor to your landing page
Homepage vs Landing Page: Key Difference
When building a digital presence, it’s often easy to confuse a homepage with a landing page. But the two web pages serve very different purposes. While the homepage introduces your brand and offers multiple services visitors can explore, a landing page is laser-focused on one goal: conversion.
Here’s a clear comparison between the two pages.
| Elements | Landing Page | Homepage |
| Purpose | Drives a single, specific action like sign-ups, downloads, or purchases | Acts as a hub to introduce the brand and guides users to various sections |
| Design | Minimalist with one clear CTA; removes distractions to boost focus | Multi-layered with several CTAs, menus, and links for broader navigation |
| Traffic Source | Targeted; usually from ads, email campaigns, or promotions | Broader; includes organic search, social media, or direct traffic |
| Navigation | No or limited navigation to keep users on one conversion path | Full navigation bar to help users explore your website freely |
| Conversion Rate | Typically higher due to focused messaging and a singular goal | Generally lower as it caters to various interests and user intents |
 Homepage- Airbnb |  Landing page – Airbnb host homes |
Airbnb homepage offers multiple external links targeted for a broader audience. While, its landing page for Host homes removes the navigation bar and offers targeted messaging.
10 Best Landing Page Examples (Handpicked)
Here you’ll find the 10 best landing pages for inspiration, with our thoughts on what they did well.
1. Stripe
Caption: Stripe’s Process payment landing page highlights its intuitive platform across devices with a clean, minimalist design.
Stripe simplifies online payments for businesses from startups to enterprises, providing a developer-first tool to handle everything from checkout to global payouts.
Purpose:
The primary goal of this landing page is to encourage businesses to adopt Stripe’s payment solution. It emphasizes Stripe’s capabilities in processing payments globally, offering powerful APIs, and providing software solutions designed to help companies to capture more revenue.
Design elements that contribute to the landing page’s uniqueness:
- Bold and concise headline: Directly communicates the value proposition of using Stripe
- Strategic CTAs: Prominent “Start now” and “Contact sales” buttons guide user actions
- Minimalist yet elegant design: Visuals focus on real product interfaces and its UI across different devices, communicate the scope without distraction
- Brand trust through logos: Client logos like Amazon, URBN, Shopify, Airbnb, and more, build instant credibility
- Modular layout: Information addressing the user’s pain point is segmented into digestible sections, enhancing readability
Navigation element that makes it stand out:
- Limited navigation: Stripe’s landing page leads with confidence and clarity, focusing user attention on content and CTA
- Structured flow: Balances typography and visual content with thoughtful hierarchy and smart use of whitespace
2. Shopify
Caption: Shopify’s free trial landing page attracts new sellers with a benefit-driven headline, clear CTA, and animated visuals.
Shopify, a comprehensive commerce platform, enables individuals and businesses to create, customize, and manage their own online stores.
Purpose:
The page aims to convert visitors into trial users by offering an easy entry point to start an online store. The minimalist nature of the page emphasizes simplicity, speed of setup, and the flexibility of the Shopify platform.
Design elements that contribute to the landing page’s uniqueness:
- Hero section with input field: The page opens with a clean, distraction-free design, highlighting the email input and “Start free trial” CTA
- Benefit-driven copy: Short, clear statements explain what users can expect (all in one, safe and efficient platform, no credit card required)
- Collapsible FAQ: Tap-to-expand FAQ section at the bottom balances the minimalist design of the rest of the page while serving its purpose of answering key questions
Navigation element that makes it stand out:
- Minimal Header: Navigation is stripped down to remove distractions
- Linear Flow: The entire page is structured to walk the user from benefits to CTA
- Persistent CTA: “Start free trial” repeats across key scroll point
3. Miro
Caption: Miro’s Mind Map landing page uses a product preview to demonstrate the ease of use, while user ratings and the client logo add credibility.
Miro offers a flexible digital canvas for remote teams to brainstorm, collaborate, and build ideas together in real-time.
Purpose:
This page is designed to attract users interested in structured brainstorming by showcasing Miro’s mind mapping tool. It aims to convert curiosity into free sign-ups by linking thought leadership with a practical use case.
Design elements that contribute to the landing page’s uniqueness:
- Value-proposition in the hero section: Communicates how users benefit from the platform with a supporting product screenshot capturing real work in progress
- Step-by-step visuals flow: Each section demonstrates the platform in action so visitors can instantly relate Miro to their workflow
- Trust through enterprise logos: Reinforces credibility and scalability with social proofs across the page, like client logos in the hero section, and stats and awards towards the end
Navigation element that makes it stand out:
- Simple scroll-based journey: Page unfolds linearly with progressive educational content
- Prominent CTAs: “Create a free mind map” is placed early and repeated for reinforcement
4. Webflow
Caption: Webflow’s Design landing page communicates creative control that designers can enjoy along with a glimpse of the platform.
Webflow is a visual web development platform that enables designers to build fully functional websites without writing code.
Purpose:
The page aims to convert designers and developers into Webflow users by showcasing the platform’s all-in-one design and development capabilities. It targets users looking for more control and visual freedom than traditional website builders.
Design elements that contribute to the landing page’s uniqueness:
- Visually bold aesthetic: Dark mode interface and gradient overlays stand out
- Product-led storytelling: Real Webflow-made site examples demonstrate design flexibility in the order of designing the website
- Social proof: Customer testimonials add instant credibility.
- Typography focus: Clean, modern fonts naturally guides the reader across important information
Navigation element that makes it stand out:
- Scroll-led exploration: Page smoothly guides users through product benefits and visual examples
- Sticky CTA bar: Encourages “Get started – it’s free” without disrupting flow
5. Loom
Caption: Loom’s Mac Screen Recording landing page offers ways for instant use with two CTAs enticing users to take action.
Loom is a video messaging platform that enhances communication, especially in remote work environments, by allowing asynchronous video sharing.
Purpose:
The goal of this page is to promote Loom’s screen recording tool specifically for Mac users. It’s tailored to demonstrate how quick and easy it is to record and share videos, positioning Loom as a productivity tool for communication and collaboration
Design elements that contribute to the landing page’s uniqueness:
- Platform-specific focus: Custom content for Mac users enhances personalization
- Focused layout: Emphasizes quick video creation and sharing with simple platform images and minimal copy
- Clear CTA: Offers instant access to the platform, emphasizing the simplicity and intuitiveness of the platform with “Download to Chrome” and “Signup for free”
- Minimalist and modern: The design keeps the page uncluttered, and its contrasting colors and simple icons highlight the capabilities with ease
Navigation element that makes it stand out:
- Linear flow: Content designed to scroll easily from headline to demo to sign-up
- Sticky CTA: “Get Loom Free” is visible and emphasized at multiple scroll points
- Supportive sub-sections: Include FAQs and feature summaries without crowding the page
6. Monday.com
Caption: Monday.com’s Slack Integration landing page communicates the benefits with minimal copy and clean product screenshots.
Monday.com is a comprehensive work operating system that provides a centralized platform enabling teams to manage projects, workflows, and everyday work.
Purpose:
The page highlights the seamless integration between Slack and Monday.com, showcasing how the two tools work together effectively. It appeals to teams looking for centralized workflows, faster collaboration, and real-time updates without switching platforms.
Design elements that contribute to the landing page’s uniqueness:
- Use case-centric: Clear focus on how Slack + Monday.com solves specific collaboration pain points
- Benefit-driven copy: Clean and minimal benefit-driven narrative
- Emphasis on ease: Design and copy reinforce how quick and simple the setup is
Navigation element that makes it stand out:
- Minimal distractions: No full navigation bar, just CTA-focused scrolling
- Consistent CTA placement: “Get started” repeated across scroll points
7. Calm
Caption: Calm Health’s account setup landing page focuses on a clean, distraction-free layout with a simple signup form and value-driven messaging.
Calm is a leading mental wellness app that offers guided meditations, sleep stories, breathing programs, and mindfulness tools designed to help users reduce stress, improve sleep, and enhance overall well-being.
Purpose:
Calm’s signup landing page simplifies the onboarding process by focusing on a clean sign-up form directly on the page.
Design elements that contribute to the landing page’s uniqueness:
- Minimalist and focused: The page keeps it short with only its sign-up form and concise bullet points emphasizing key benefits
- Branded visual: With white space and soft colors, the landing page design aligns with Calm’s brand identity and objective
- Simple signup form: The form is straightforward, reducing friction by asking for minimal user information upfront
Navigation element that makes it stand out:
- Scroll-free experience: The page keeps it scroll-free by providing the form and value proposition in its hero section
8. Doordash 
Caption: DoorDash’s merchant signup landing page uses clear value propositions in its hero section with interactive elements across the page.
DoorDash is an on-demand delivery platform that connects local businesses with customers, enabling restaurants, grocery stores, and retailers to offer fast and flexible delivery.
Purpose:
The merchant signup landing page attracts new restaurant partners by showcasing the benefits of joining DoorDash, emphasizing a risk-free trial, and simplifying the onboarding process.
Design elements that contribute to the landing page’s uniqueness:
- Clean and professional: The page balances text and visuals with a white background and vibrant accent colors (red and orange) aligned with DoorDash branding
- Compelling value highlights: Clear, benefit-focused bullet points like “0% commission for 30 days” quickly communicate value
- Prominent signup Form: The form is easily accessible on the page, positioned above the fold to minimize user effort
- Plan comparison section: A Simple, tabular comparison of plans helps merchants quickly understand options without overwhelming detail
- Interactive carousel: Allows users to click left/right arrows to browse through informational cards, making dense content more digestible and engaging
Navigation element that makes it stand out:
- Sticky signup CTAs: The call-to-action buttons and form remain accessible even as users scroll, encouraging completion
- Logical content flow: Information progresses from value propositions → plan options → signup form, guiding users smoothly
9. SEM Rush
Caption: SEMrush’s traffic analytics landing page presents the product with animated UI elements and concise messaging.
SEMrush is an all-in-one digital marketing platform that provides tools for SEO, competitive research, PPC, content marketing, and social media, helping you gain insights, track performance, and optimize your online presence.
Purpose:
This landing page aims to promote SEMrush’s Traffic Analytics tool, enabling users to analyze competitors’ website traffic and benchmark their own performance. The goal is to encourage sign-ups for a free trial or demo of the tool.
Design elements that contribute to the landing page’s uniqueness:
- Visual storytelling: The page shares a step-by-step guide on how to use the tool with corresponding platform screenshots
- Dynamic benchmark table: An interactive table allows users to compare traffic data dynamically, showcasing the tool’s power and ease of use
- Call-to-Action (CTA): Prominent “Try Free For 7 Days” buttons are strategically placed to encourage user engagement
- Visual hierarchy: Use of contrasting colors and font sizes to emphasize key information
Navigation element that makes it stand out:
- Linear flow: The page is designed for vertical scrolling, presenting information in a sequential manner
- Sticky CTA header: Limits navigation and strategically places CTA in the header to keep users focused
10. Zoho
Caption: Zoho Mail’s landing page offers a simple form and uses short videos to showcase platform features with visual clarity.
Zoho is a cloud-based software suite offering a wide range of business applications, designed to help businesses of all sizes run more efficiently through integrated, scalable solutions.
Purpose:
This landing page is designed to convert visitors into Zoho Mail users by highlighting secure, ad-free, and professional email hosting solutions tailored for businesses. It emphasizes features like custom domain support, privacy, and integration with Zoho’s suite of applications.
Design elements that contribute to the landing page’s uniqueness:
- Modular layout: Clean layout with a focus on trust-building elements such as user testimonials and awards
- Feature highlights: Use of demo video in the hero section and concise descriptions with animations to showcase key functionalities
- Pricing transparency: Clear presentation of different plans and their respective features
- Visual consistency: Consistent color scheme and typography enhance readability and brand recognition
Navigation element that makes it stand out:
- Structured layout: Information is organized into sections, allowing users to find details on features, pricing, and testimonials easily
- Supportive content links: Explains additional features via internal links without overwhelming the main content
What Can You Learn from These Landing Pages?
Each of these 10 landing page examples we have shared is doing something which is just right for their offerings and audiences. And here are some of those practices that you can do, too.
1. Copy That Converts
The most effective copy isn’t just clever; it’s clear. Your copy across every section should communicate the benefit in a few words.
Visitors scan your page to see if you understand their problem. And the best landing page designs mirror the audience’s pain points, speak to outcomes, and reduce uncertainty with every scroll.
For example, Notion leads with “Write. Plan. Collaborate. With a little help from AI.”, telling you exactly what you can do.
2. Visual Hierarchy & Design
A well-designed landing page makes it obvious for a new visitor where to look, which link to click, and why they should care. Visual hierarchy guides the eye from headline to CTA with the smart use of typography, spacing, and color.
For example, Miro pulls users in with an interactive product demo right at the top. It addresses the problem and shows how the tools work without needing to scroll.
3. Trust Signals & Social Proof
In digital marketing with overpromising brands, social proof is the deal breaker. Testimonials, reviews, customer counts, or logos help show that real people and companies trust you.
Airbnb leans into community by using user ratings, guest reviews, and host stories to make the experience feel authentic.
But high-converting landing pages know that it isn’t just about what you show, but also about where and when you display them.
4. CTA Placement
Strategically designed CTAs (call-to-actions) are the key to a high-converting interactive landing page design. It’s about where it appears, how it looks, and how seamlessly it integrates into the user experience.
Place your CTA button at the top section of your landing page and use clear, action-oriented language. Keep the design simple and choose the right color so its easy for visitors to locate your CTA.
Contrary to popular belief, just adding a CTA will not directly increase conversion rate. So you need to make it visible and mobile-optimized to draw attention.
5. Interactive Design
Interactive elements like hover effects, animated buttons, or visual cues like arrows help make your landing page feel alive. These subtle, micro-interactions not only enhance user experience but also guide them naturally across your page.
Interactive design isn’t just about aesthetics; every element should be intentional and logical. Avoid adding pointless interactions and ensure every element is planned and optimized for various devices.
How to Create a Winning Landing Page with Swipe Pages
We have shared the best landing page inspirations, but now let’s also look at how to build one even without coding knowledge. At Swipe Pages, we’ve taken the guesswork out of high-converting landing pages by designing a platform that turns your concepts into reality.
Templates Inspired by These Examples
Every Swipe Pages landing page template has been designed professionally with scroll-depth insights and real-world conversion best practices. Each one is structured with clear messaging zones, intuitive CTA placement, and visual hierarchy that naturally guides visitors toward action.
Drag-and-Drop Simplicity + Speed
Speed matters, not just for page load time, but also for your build time. With Swipe Pages’ drag-and-drop landing page builder, you don’t need to write a single line of code. The platform is clean, intuitive, and built for marketers, so you can design professional and dynamic pages on your own.
Final Thoughts
High-converting landing pages are the result of intentional design, a clear message, and a conversion-focused goal. Unlike generic homepages, landing pages succeed by guiding visitors toward a single and meaningful action.
But knowing what you should do is only half the battle. Studying great landing page examples can offer inspiration, but you also need the right tool to bring your vision to life, without spending weeks building from scratch. Swipe Pages is an advanced landing page builder that empowers you to design responsive landing pages with personalized messaging.
Whether you are launching your first campaign or scaling up with A/B testing and integrations, our platform gives you the speed, flexibility, and performance to build like a professional.