The blueprint to create a perfect landing page is everywhere. Yet, every now and then, you will come across some landing pages that just work.
Why? The reason is simple: these landing pages tell a story that grabs your attention and builds trust. Every persuasive and successful landing page is a blend of psychology, design, and well-placed calls to action. And that is what we aim to break down in this blog.
We’ll look at 10 of the best landing page examples to uncover why they convert. Let’s look at the X-factor that sets these landing page examples apart from the rest.
What Makes a Landing Page Stand Out?
High-converting landing pages don’t just look good. They also perform.
If you take a look at the landing page examples we’ve covered in this article, you’ll see that all the pages are zeroed in on one goal. Whether it is capturing leads, selling a product, getting people to visit their store, or booking a meeting, the best ones remove every possible distraction along the way and guide the visitor to take the intended action.
They are:
- Laser-focused on a single call to action
- Built for speed and mobile responsiveness
- Crafted with messaging that speaks directly to the target audience
- Designed to tell the story visually
Key Elements of a High-Converting Landing Page
Before jumping into the best landing page designs, let’s look at some key elements that you should consider:
- Use clear and benefit-driven headlines that precisely highlight the unique selling point
- Speak your audience’s language and keep it customer-focused
- Use a clear and engaging visual hierarchy to guide the user’s attention to the most important elements, such as your call-to-action (CTA), key benefits, and trust signals like testimonials and reviews
- Include social proof, testimonials, reviews, client logos, etc., to back up your claim
- Highlight and drive focus to the primary goal, i.e., the CTA of the page
- Make sure your headline aligns with the campaign copy that led the visitor to your landing page
10 Best Landing Page Examples (Handpicked)
Here you’ll find the 10 best landing pages for inspiration, with our thoughts on what they did well.
1. Stripe
Caption: Stripe’s landing page highlights its powerful payment infrastructure and intuitive platform with a clean, code-driven design.
Stripe simplifies online payments for businesses from startups to enterprises, providing a developer-first tool to handle everything from checkout to global payouts.
Key elements that contribute to the landing page’s uniqueness:
- Bold and all-encompassing headline: “Financial infrastructure to grow your revenue” positions Stripe as a foundational platform, not just another payment tool
- Clear value: The subheadings and copy outline its scalable capabilities, like accepting payments, sending payouts, and managing businesses online with good authority
- Minimalist yet elegant design: Visuals focus on real product interfaces and ecosystem diagrams communicate the scope without distraction
- Brand trust through logos: Client logos like Amazon, URBN, Shopify, Airbnb, and more, build instant credibility
What makes it stand out
Stripe’s landing page leads with confidence and clarity. It doesn’t over-explain the offerings and balances typography and visual content with thoughtful hierarchy and smart use of whitespace.
2. Airbnb
Caption: Airbnb’s hero section encourages exploration with location-based categories and has an inviting search interface.
Connecting travelers with hosts and offering unique accommodation and experiences worldwide is at the heart of what Airbnb offers. It emphasizes community-driven hospitality and personalized stays.
Key elements that contribute to the landing page’s uniqueness:
- Simplicity: A centrally placed search bar right at the top of the landing page encourages immediate interaction, catering to users ready to explore.
- Personalized recommendations: Dynamic content showcases trending destinations and experiences, enhancing user engagement through relevance
- Responsive design: The layout adapts seamlessly across devices, ensuring a consistent user experience.
- High-quality imagery: Vivid, inviting photos evoke a sense of adventure and comfort.
- Trust indicators: With tags like “Guest Favorite” over certain listing options builds credibility and reassures potential guests
What makes it stand out
Airbnb’s landing page combines intuitive design with personalized content, thus using the psychological element of transforming the act of booking into an emotional and immersive experience.
3. Notion
Caption: Notion’s hero section communicates its collaborative workspace value with clean visuals and a simple CTA.
Notion is a flexible digital workspace that brings notes, docs, tasks, and collaboration into a single, customizable platform used by individuals and teams alike.
Key elements that contribute to the landing page’s uniqueness:
- Clarity: Conveys capability and introduces users to a powerful platform without clutter: “Write. Plan. Collaborate. With a little help from AI.”
- Live product previews: Interactive previews show real use cases, giving visitors an instant feel of the tool’s versatility.
- Minimalistic hero section: A clear headline with a short explainer video makes it approachable for new users.
- Social proof: Brand logos like Figma, OpenAI, and Toyota, and a review by Forbes, reinforce legitimacy for professional users.
What makes it stand out
Notion walks users through possibilities by mentioning what it “replaces” and encourages users to explore at their own pace. The simplicity of the landing page mirrors the product’s build-your-own-space ethos.
4. Shopify
Caption: Shopify’s landing page attracts new sellers with a bold headline, clear CTA, and a familiar product snapshot.
Shopify, a comprehensive commerce platform, enables individuals and businesses to create, customize, and manage their own online stores.
Key elements that contribute to its uniqueness:
- Aspirational and customized headline: The headline “Be the Next” with changing sub-headings encourage visitors to envision their own success stories.
- Compelling subtext: Phrases like “Dream big, build fast, and grow far on Shopify” motivate users to take action.
- Prominent call-to-action: The “Start free trial” is strategically placed and “Get 3 days free then 3 months for ₹20/month” offers an enticing deal
- Showcasing success stories: Featuring real-life examples like Glossier, Mattel, and Bonaventura demonstrates the platform’s versatility and global adoption
What makes it stand out
Shopify’s landing page effectively combines motivational messaging with real success stories appealing to the dreams and practical needs of potential entrepreneurs.
5. Miro
Caption: Miro uses a product preview demonstrating the ease of use and its versatile capabilities.
Miro offers a flexible digital canvas for remote teams to brainstorm, collaborate, and build ideas together in real-time.
Key elements that contribute to the landing page’s uniqueness:
- Animated product demo in the hero section: The whiteboard design element in the background of the landing page and the product demo at the beginning all move fluidly, echoing the way Miro works
- Vibrant visuals: Each section is tailored to highlight each capability, showcasing the platform in action so visitors can instantly relate Miro to their workflow
- Trust through enterprise logos: Reinforces credibility and scalability with logos from Deloitte, Hanes, Kimberly-Clark, and others
What makes it stand out
Miro’s landing page acts like a “working demo,” showing you the interactive platform with subtle motion and contextual UI.
6. Duolingo
Caption: Duolingo’s friendly, animated hero section emphasizes accessibility and gamified learning for all ages
A gamified language-learning platform with its owl mascot, Duolingo offers courses in over 30 languages.
Key elements that contribute to its uniqueness:
- Concise value proposition: The headline “The free, fun, and effective way to learn a language!” immediately conveys the platform’s promise
- Engaging visuals: The use of the owl mascot adds a friendly and approachable touch, appealing to a broad audience
- Clear call-to-action: A prominent “Get Started” encourages users to begin their language learning journey
What makes it stand out
Duolingo’s landing page stands out due to its simplicity and clarity. With clear and easily digestible content and whitespace, it eliminates distractions and guides visitors toward taking action.
7. Webflow
Caption: Webflow’s hero section communicates creative control with a bold headline and seamless preview animations.
Webflow is a visual web development platform that enables designers to build fully functionable websites without writing code.
Key elements that contribute to its uniqueness
- Interactive hero section: The homepage features smooth product animations to demonstrate the product’s capabilities.
- Segmented by user: With tailored CTAs for freelancers and agencies, the page quickly funnels users toward content that caters to their needs.
- Social proof: Brand logos and customer testimonials add instant credibility.
- Visual storytelling: The landing page follows the sequence of actions taken to design a website, supported by interactive demos
What makes it stand out
Webflow’s landing page shows that the platform is capable of delivering custom, professional designs—and it feels like a live portfolio.
8. Loom
Caption: Loom’s landing page opens with a headline that emphasizes the value of video messages over meetings.
Loom is a video messaging platform that enhances communication, especially in remote work environments, by allowing asynchronous video sharing.
Key elements that contribute to the landing page’s uniqueness:
- Compelling headline: “One video is worth a thousand words” succinctly conveys the platform’s core benefit
- Focused layout: Emphasizes quick video creation and sharing with simple demos and minimal copy
- Clear CTA: “Get Loom for free” is prominently displayed across the page, and “Install Chrome Extension” emphasizes its accessibility
What makes it stand out
Loom’s landing page is easily digestible with its simple copy and product demos. The design keeps the page uncluttered, and its contrasting colors and simple icons highlight the capabilities with ease.
9. ConvertKit
Caption: ConvertKit’s hero section resonates with creators by spotlighting community-focused email growth tools.
Kit (formerly ConvertKit) is an email-first operating system tailored to build landing pages, creators’ profiles, newsletters, and more.
Key elements that contribute to the uniqueness:
- Creator-centric messaging: “Build a business with purpose” resonates with creators aiming to monetize their passion
- Unique client success stories: The landing page showcases client stories to demonstrate its offerings and capabilities, enhancing credibility and relevance
- Social proof: From data points to real user feedback and client testimonials, the landing page doubles down on building trust
What makes it stand out
Kit’s landing page directly addresses the needs of creators. The combination of compelling messaging, clear call-to-action, and storytelling creates an inviting and informative experience for potential users.
10. Monday.com
Caption: Monday.com’s landing page uses bright visuals and modular UI previews to communicate flexibility and trust.
Monday.com is a comprehensive work operating system that provides a centralized platform enabling teams to manage projects, workflows, and everyday work.
Key elements that contribute to its uniqueness:
- Interactive hero section: The hero section features smooth product animations and hover-triggered interactions to demonstrate the capabilities based on your needs
- Benefit-driven copy: Clean and minimal copy focusing on team productivity, transparency, and integration
- Modular layout: Each scroll showcases customization options clearly and communicates complex workflows for various use cases
What makes it stand out
Monday.com’s landing page highlights a “working demo” without forcing interactions. The use of animated previews and strategic whitespaces guides exploration.
What Can You Learn from These Landing Pages?
Each of these 10 landing page examples we have shared is doing something which is just right for their offerings and audiences. And here are some of those practices that you can do, too.
1. Copy That Converts
The most effective copy isn’t just clever; it’s clear. Your copy across every section should communicate the benefit in a few words.
Visitors scan your page to see if you understand their problem. And the best landing page designs mirror the audience’s pain points, speak to outcomes, and reduce uncertainty with every scroll.
See how Notion leads with “Write. Plan. Collaborate. With a little help from AI.”, telling you exactly what you can do.
2. Visual Hierarchy & Design
A well-designed landing page makes it obvious for a new visitor where to look, which link to click, and why they should care. Visual hierarchy guides the eye from headline to CTA with the smart use of typography, spacing, and color.
For example, Miro pulls users in with an interactive product demo right at the top. It addresses the problem and shows how the tools work without needing to scroll.
3. Trust Signals & Social Proof
In digital marketing with overpromising brands, social proof is the deal breaker. Testimonials, reviews, customer counts, or logos help show that real people and companies trust you.
Airbnb leans into community by using user ratings, guest reviews, and host stories to make the experience feel authentic.
But high-converting landing pages know that it isn’t just about what you show, but also about where and when you display them.
How to Create a Winning Landing Page with Swipe Pages
We have shared the best landing page inspirations, but now let’s also look at how to build one even without coding knowledge. At Swipe Pages, we’ve taken the guesswork out of high-converting landing pages by designing a platform that turns your concepts into reality.
Templates Inspired by These Examples
Every Swipe Pages landing page template has been designed professionally with scroll-depth insights and real-world conversion best practices. Each one is structured with clear messaging zones, intuitive CTA placement, and visual hierarchy that naturally guides visitors toward action.
Drag-and-Drop Simplicity + Speed
Speed matters, not just for page load time, but also for your build time. With Swipe Pages’ drag-and-drop landing page builder, you don’t need to write a single line of code. The platform is clean, intuitive, and built for marketers, so you can design professional and dynamic pages on your own.
Final Thoughts
High-converting landing pages are the result of intentional design, a clear message, and a conversion-focused goal. Unlike generic homepages, landing pages succeed by guiding visitors toward a single and meaningful action.
But knowing what you should do is only half the battle. Studying great landing page examples can offer inspiration, but you also need the right tool to bring your vision to life—without spending weeks building from scratch. Swipe Pages is an advanced landing page builder that empowers you to design responsive landing pages with personalized messaging.
Whether you are launching your first campaign or scaling up with A/B testing and integrations, our platform gives you the speed, flexibility, and performance to build like a professional.