Leadpages is often considered a budget-friendly landing page builder, but it doesn’t come cheap, especially in 2025. It offers ease of use and a beginner-friendly interface. However, unexpected price hikes, hidden limits, and a lack of basic features like an image carousel or drop-down menu in lower plans turn what seems like a great deal into a costly affair.

In this blog post, we dive deep into Leadpages pricing to determine whether it truly offers the best bang for your buck. We also explore a Leadpages alternative to help you find a better option.

Let’s go!

How Much Does Leadpages Cost Today?

Leadpages’ pricing plans range from $49 per month (billed monthly) to $697 per month. The pricing varies based on the plan and add-ons you choose.

You get a 14-day free trial that gives you full access to their suite of lead generation tools, including:

• The drag-and-drop landing page builder
• Conversion-tested templates
• Pop-ups and alert bars
• Lead capture forms and integrations

They offer three plans: Standard, Pro, and Conversion. Each is tailored to meet different business needs and cater to various business sizes, from startups to enterprises.

Caption: Leadpages pricing at a glance

When you opt for annual billing, you get discounts on the standard and Pro plan, which look like:

• Standard plan at $37 per month (billed annually at $444): Suitable for early-stage businesses.
• Pro plan at $74 per month (billed annually at $888): Suitable for marketers running several ad campaigns and want access to features like A/B split testing and online payments.
• The Conversion plan remains the same, costing $697 per month: Suitable for agency and complex businesses. It includes premium support, five sub-accounts, and advanced integrations.

Here’s a complete breakdown:

Feature	Standard Plan	Pro Plan	Conversion Plan
Monthly Price	$49/month	$99/month	$697/month
Annual Price	$37/month (billed at $444/year)	$74/month (billed at $888/year)	$697/month (billed monthly)
Custom Domains	1	3	Up to 50
Landing Pages	5	Unlimited	Unlimited
Traffic and Leads	Unlimited	Unlimited	Unlimited
Funnel creation	5	Unlimited	Unlimited
Pop-Up Forms and Alert Bars	Unlimited	Unlimited	Unlimited
A/B Split Testing	❌	✅	✅
Online Sales & Payments	❌	✅ (via Stripe)	✅
Email Trigger Links	❌	✅	✅
Sub-Accounts	❌	❌	5 Pro sub-accounts
Advanced Integrations	❌	❌	✅ (Salesforce, HubSpot, Marketo)
Blogging	❌	✅	✅
Free hosting	Included	Included	Included
Onboarding	1:1 Quick Start Call	1:1 Quick Start Call	1:1 Onboarding Call
Support	Chat + Email	Priority tech support phone, chat, and email	Priority phone, chat, and email

Besides these plans, Leadpages also offers optional add-ons like:

Lead Enrichment: From $15/month for 40 enriched leads

This allows you to enhance your lead quality with enriched data that helps your sales and marketing teams prioritize more effectively.

Add Team Members: $15/month per user

To collaborate with colleagues inside your Leadpages account, you must pay $15/month for every additional team member.

Hidden Costs and Extra Charges With Leadpages

Leadpages can be considered an affordable builder compared to alternatives like Unbounce (starting at $74), with plans starting at $37 per month. However, that’s just the surface.

Many users report unexpected costs once they lock in the subscription and have to deal with auto-renewals.

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Caption: User review on Leadpages

You hit paywalled features, paid collaboration features, and heavy reliance on third-party tools like Zapier when you need to scale or use newer marketing tools.

The total price creeps up fast from here.

Let’s look at some user-reported pricing demerits with Leadpages.

1. Sudden Price Hikes

Multiple users report steep price increases—some as high as 300%, with minimal notice.

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Caption: User review about Leadpages

Alt text: Screenshot of a user review for Leadpages talking about the sudden increase in pricing with a short notice

Some users also report being charged $99 instead of $49 despite following instructions to maintain their original rate.

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Caption: User review about Leadpages

3. No Refunds and Shady Cancellation Policies

Several customers have criticized Leadpages’ no-refund policy, especially for annual subscriptions. Even when the tool was unused or activated by mistake, users were denied refunds after being charged hundreds of dollars.

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Caption: User review on Leadpages

There is no confirmation message for cancellations, so users are left hanging without any information or email reminders before the subscription is charged. This rigidity, combined with limited to no customer support, leaves many feeling financially exploited, damaging trust.

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Caption: User review about Leadpages

4. Add-Ons That Add Up Fast

The lead enrichment add-on starts at $15/month for just 40 enriched leads, which can add up fast if you’re working with larger volumes.

Similarly, if you have a growing team and want to break silos, you would need to pay $15 per person, even for basic access. This can significantly raise your monthly cost as your team grows.

Caption: Leadpages Add-ons pricing 

5. Service Limitations Requiring Upgrades

With the standard plan, you don’t get A/B testing, meaning you will have to upgrade to the $74 Pro plan, which is double the cost. Despite this, you can’t access Leadpages’ advanced integrations with Salesforce, HubSpot, and Marketo.

Additionally, Leadpages doesn’t natively integrate with platforms like MailerLite, requiring Zapier as a workaround, which adds complexity and extra cost.

6. Strict Page Limits With High Costs

Exceeding lead magnet or landing page limits can trigger sudden, steep pricing hikes. Several users report being notified by email that their cost jumped to $888.

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Caption: User review about Leadpages

Is Leadpages Worth the Investment?

So, considering all these costs and limitations, it’s fair to ask: Does Leadpages truly deliver enough value for what you’re paying?

Let’s weigh the pros and cons to see if the features justify the price or if you’d be better off with a more streamlined, conversion-focused alternative.

Pros of Leadpages

• Unlimited Landing Pages on All Plans: No matter which plan you’re on, Leadpages lets you create as many landing pages as you need.
• High-Converting Templates: Their professionally designed templates come with a real-time feedback meter called ‘Leadmeter’ to help you improve performance as you build.
• User-Friendly Builder: The drag-and-drop interface is intuitive, regularly updated, and easy to master for beginners.

Cons of Leadpages

• Performance Issues: The drag-and-drop builder can be resource-intensive, especially for Mac users on Safari, and it often requires manual refreshes during editing.

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Caption: User review about Leadpages’ performance issue

• Limited Design Flexibility: Since Leadpages is not open source, you can’t export your website, making it less ideal for users who expect greater control and flexibility. (Source)
• Unreliable Tool Performance: The system crashes even when editing a simple landing page, leading to frustrating interruptions and lost time. (Source)
• High Cost for Small Businesses: The platform is expensive, which can be challenging for new or budget-conscious users.

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Caption: User review about Leadpages

• Poor Customer Service: Users repeatedly report poor customer service, especially when it comes to refunds. (Source)

It is safe to say: All that glitters is not gold.

Leadpages gets you started with landing pages, but if you’re ready for smarter, faster designs, meet Swipe Pages.

Swipe Pages vs. Leadpages: A Side-By-Side Pricing and Value Comparison

Now that we’ve explored what Leadpages offers, let’s stack it up directly against Swipe Pages to see which platform truly gives you more value for your money in 2025.

Pricing Compared

Plan (Billed annually)	Swipe Pages	Leadpages
Entry Plan	$29/month (Startup)	$37/month (Standard)
Mid-Tier Plan	$69/month (Marketer)	$74/month (Pro)
Highest Plan	$149/month (Agency)	$697/ month (Conversion)
Free Trial	14-day free trial (no credit card required!)	14-day free trial
Annual Discount	Yes – up to 40% off	Yes – up to 25% off

Feature Comparison: What You Get for the Price

Feature	Swipe Pages	Leadpages
Unlimited Landing Pages	✅ All plans	✅ All plans
Smart Pages	✅ Yes, app-like mobile pages	⚠️ Mobile responsive, but limited customization and no app-like mobile pages
Customization	✅ Highly flexible	⚠️ Not extensively customizable
A/B Testing	✅ Mid-tier and above	✅ Mid-tier and above
Drag-and-Drop Builder	✅ Modern and fast	✅ Not very seamless; fails with design-heavy pages and can lag on browsers like Safari
Mobile Responsiveness	✅ Strong optimization	⚠️ Inconsistent preview experience
Built-in Analytics	✅	✅
AI Assistant	✅ Yes, fully integrated	❌ Credit-based with only headline swap feature in Standard plan and a limit of 10,000 credits. Limited credits with the Pro plan, with one image generation costing 2000 credits
Form Builder Customization	✅ Flexible	⚠️ Limited design options
AMP Support	✅ Yes	❌ No
Direct Integrations	✅ Yes, Zapier + CRM (HubSpot, Mailchimp), Analytics (Google), E-commerce (Stripe, PayPal, Razorpay)	❌ Limited, HubSpot and Marketo are only available in the highest tier Conversion plan
Lead Magnet Delivery	✅ Yes	❌ Not anymore
E-commerce	✅ Yes, Stripe checkouts even with the lower-tier plan	❌ Not available with lower-tier plan
Customer support	✅ Full chat and email support with all plans	⚠️ Priority support with Pro and Conversion plans

How Swipe Pages Offers Better Value Than Leadpages

Let’s break down how Swipe Pages delivers more value as a Leadpages alternative, especially for marketers focused on performance, speed, and cost-efficiency.

Affordable Plans for All Business Sizes

Swipe Pages offers flexible pricing tailored to marketers, small businesses, and especially agencies.

Each plan includes unlimited landing pages, funnels, and conversions, ensuring scalability as your business grows. The Agency Plan offers unlimited client sub-accounts and team members, facilitating efficient client management without additional costs.

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Caption: User review about Swipe Pages

Unlike Leadpages, which lacks essential features such as lead magnet delivery and online sales capabilities in its Standard Plan. To access these, users must upgrade to the Pro Plan.

Additionally, the Advanced Plan includes only up to five sub-accounts for team members, which is significantly more expensive than the highest-tier plan offered by Swipe Pages.

Advanced Features Without Extra Charges

Leadpages charges extra for features like lead enrichment or sub-accounts. On the other hand, Swipe Pages allows unlimited sub-accounts without extra charges, making it cost-effective for agencies managing multiple clients.

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Caption: User review about Leadpages lacking basic features important for customization

You also get access to advanced modules like countdown timers, testimonial sliders, and multi-step forms without any coding.

Agencies especially benefit from the extensive features and the ability to manage multiple clients through unlimited sub-accounts without add-ons.

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Caption: User review on Swipe Pages offering all the features other tools lack

Better ROI for Marketers and Agencies

Swipe Pages is built for speed and conversions, which are critical for ad-heavy campaigns. Agencies and marketers see higher return on investment (ROI)—thanks to faster load times, seamless CRM integrations, and easy client management.

The drag-and-drop builder is convenient for beginners, yet packed with advanced features and integrations required for launching high-performing pages.

Leadpages, however, struggles to match this and often requires add-ons or upgrades to offer similar flexibility and functionality.

Leadpages is:

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Caption: Reddit review about Leadpages

While Swipe Pages brings:

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Caption: User review on Swipe Pages’ 2X faster conversion

Which Platform Should You Choose Based on Your Needs?

Now that you have a complete picture of what these tools offer, let’s answer the fundamental question: which tool should you choose?

Best for Beginners: Leadpages

If you are a beginner and want to test the waters with a no-frills landing page builder, Leadpages is a safe bet. It is beginner-friendly and offers good templates. You also get a built-in website builder with hosting and a free domain on all plans.

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Caption: User review about Leadpages

However, the value drops as you grow. It starts to get expensive with limit caps on features that require upgrades to higher-tier plans.

Best for Agencies and Growing Businesses: Swipe Pages

Swipe Pages is built for scale and faster loading, crucial to conversion. Whether you’re managing multiple client campaigns or running high-volume ad traffic, Swipe Pages delivers faster page speeds, advanced analytics, AMP support, and built-in A/B testing even on lower-tier plans.

It includes native integrations with newer email tools and doesn’t lock essential features behind expensive plans.

You also get agency features like unlimited team members, client sub-accounts, global blocks, custom fonts, and dynamic text replacement, without paying for an enterprise tier that costs $697/month.

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Caption: User review about Swipe Pages’ successful conversion boost and A/B testing

Conclusion: Get More for Less With Swipe Pages

If you’ve come this far, you already know Leadpages offers solid features but may not suit everyone, especially when it comes to value for money.

That’s where Swipe Pages excels. It gives you:

Ultra-Fast, Mobile-Optimized Pages

• AMP Support: Create pages that load in under two seconds, reducing bounce rates and enhancing user experience.

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Caption: Blazing fast mobile page loading with AMP support

• Mobile Responsive Design: Ensure your landing pages look and function flawlessly across all devices with an app-like feel for mobile users.

Caption: Swipe Pages’ mobile-responsive pages

Intuitive Drag-and-Drop Builder

Caption: Swipe Pages’ high-converting templates and drag-and-drop editor

• No-Code Customization: Design pages effortlessly with a user-friendly drag-and-drop interface, eliminating the need for coding skills.
• Templates and Pre-Built Blocks: Choose from 150 conversion-optimized templates, 25+ elements, and 80+ pre-designed blocks to expedite the page-building process for every target segment, campaign, and use case.
• Advanced Modules: Enhance page functionality by incorporating elements like pricing tables, countdown timers, galleries, and carousels.

Conversion-Focused Features

Caption: Swipe Pages’ high-converting landing page builder with A/B testing

• A/B Testing: Easily test different page versions with built-in landing page split testing—no third-party tools needed.
• Form Builder: Collect the exact data you need with flexible form fields like sliders, toggles, checkboxes, and date pickers.
• Multi-step Forms: Simplify complex forms by turning them into engaging multi-step sequences, increasing the chances of completion.
• Dynamic Text Replacement: Automatically swap out text based on the visitor’s ad query to create personalized landing pages that speak directly to their needs.
• Lead Magnet Delivery: Store and auto-deliver your lead magnets after form submission, streamlining your funnel and creating a seamless experience for leads.

Built-in Analytics

Caption: Track and iterate performance with Swipe Pages

• Goal-Based Tracking: Set clear goals for each landing page, like form submissions or link clicks, and track conversions right from your dashboard.
• Key Performance Indicators: Track real-time KPIs to understand page performance at a glance.
• Date Range Filters: Zoom in on any time frame to view performance trends, spikes, or dips.
• Variant Performance: See how each page variant is performing and identify which version is converting best.
• Google Analytics and Facebook Pixel Integration: Enter your tracking IDs and let Swipe Pages handle the setup.
• Script Manager: Add tracking scripts or tools like Google Tag Manager via built-in code editors, no development experience required.

You’ll be surprised by how much you can achieve with Swipe Pages—at less than half the cost of Leadpages. Sign up for a 14-day trial today (no credit card required!).

FAQs About Leadpages Pricing and Alternatives

Why is Leadpages considered expensive?

While the starting plan seems a little less expensive, as it falls in the mid-range pricing, Leadpages can get expensive over time and usage as your needs grow. Due to paywalled features, add-ons, limited native integrations, and reliance on third-party tools like Zapier, the cost drives up quickly.

What is the most affordable Leadpages plan?

The most affordable Leadpages plan is the Standard plan, which starts at $37/month when billed annually or $49/month when billed monthly. It includes unlimited landing pages and leads and basic tools, but lacks advanced features like A/B testing, online payments, and priority support.

What is the best Leadpages alternative?

For marketers, small businesses, and agencies that require robust conversion capabilities like fast loading, team collaboration, and ease of use, Swipe Pages is a good Leadpages alternative. It offers AMP landing pages for faster load times, built-in A/B testing, dynamic text replacement, and unlimited sub-accounts—all without relying heavily on third-party tools. Plus, it’s more affordable.

Is there a free trial or free version of Leadpages?

Yes, Leadpages offers a 14-day free trial with full access to most features. There’s no completely free version, but you can test the platform risk-free, and they also provide a 7-day money-back guarantee after the trial ends. However, note that there are multiple instances of users being charged despite cancellation, and there is a communication lag that leaves users blindsided if their plan is active or cancelled.