SaaS landing pages have come a long way: no more lifeless stock photos, buzzword-packed blurbs, and pages that read like a user manual. Today, it’s all about building immediate trust, showing value fast, and getting users to say, “ This is exactly what I need.”
A high-converting SaaS landing page isn’t just nice to have—it’s a critical factor in reducing your CAC and improving marketing ROI. The best ones aren’t just pretty; they’re strategic. They mirror user intent, reduce friction, and guide action without making users work for it.
In this blog, we’re breaking down the five best SaaS landing page examples. Additionally, we’ll also share some tips and design hacks to help you build a SaaS landing page that converts.
What is a SaaS landing page?
A SaaS landing page is a standalone web page that, like any landing page, is focused on getting visitors to take one specific action, like signing up for a free trial, booking a demo, or subscribing to a service.
As you will see in our examples, “Create free account”, “Sign up for Free Trial”, or “Download the eBook” are some laser-focused goals you’ll find across the best SaaS landing pages.
The goal is to create a relevant experience and increase the number of visitors who convert. You can use the SaaS landing page to announce new features or promote your product or services, showcasing the value customers get in return for using the platform.
Why SaaS landing pages are different from traditional landing pages
Unlike a traditional landing page that promotes physical products and quick purchases, SaaS landing pages are designed to sell software experiences, efficiency, and solutions to specific business problems, not tangible goods.
Key differences:
- On a SaaS landing page, your primary goal is to communicate the value and benefits of your software. Instead of showcasing a product catalog, you’re offering a solution that improves workflows, saves time, or drives results. This means your messaging should focus on the user experience and the outcomes your platform delivers.
- Unlike traditional landing pages offering quick purchases, SaaS landing pages often drive sign-ups for free trials or demos, which typically require users to share sensitive business data. This means SaaS landing pages often need to build trust by incorporating real customer testimonials and case studies on the page.
- Visitors may need to understand how your tool works before they commit. So your SaaS landing page must answer how your software works and why they need it, balancing clarity with persuasion.
- A single stakeholder rarely makes SaaS purchases. Effective SaaS landing pages address the needs of different personas—product tours and feature highlights for end users, ROI-focused case studies for executives, and security documentation for IT decision-makers.
5 best SaaS landing page examples that convert
Let’s look at the five best SaaS landing page design examples to learn everything you need to build high-converting SaaS landing pages.
1. Gusto: simplicity meets clarity
Overview:
Gusto is an all-in-one platform for SMBs to manage payroll, employee benefits, onboarding, time tracking, and HR compliance. It simplifies back-office operations so business owners can focus on growth.
What its landing page does best:
- Streamlined layout: Utilizes whitespace and straightforward messaging to avoid overwhelming the visitor, keeping the page short and clutter-free
- Sticky CTA bar: A consistent CTA button, “Start for free,” guides the user to try the platform without any long-term commitment
- Reinforcing trust: Mentions industry awards, customer testimonials, and satisfaction ratings to build credibility
- Jargon-free language: Simplifies complex processes into accessible, benefit-driven copy
2. Shopify: trust signals done right
Caption: Shopify combines instant sign-up, visual examples, and trust signals to drive conversions.
Overview:
Shopify is a robust e-commerce platform that enables anyone, from individuals to enterprises, to set up, customize, and manage their online store, sell across channels, and handle payments, shipping, and inventory.
What its landing page does best:
- Clear input field: Hero section opens with a distraction-free design, focusing on the email input and “Start free trial” CTA
- No navigation bar: With the navigation bar stripped down, it removes any external links, ensuring visitors complete the action
- Benefit-driven copy: The page keeps it simple by reinforcing the benefits users can expect, and every information circles back to the CTA
- Credibility indicators: Highlights case studies and client testimonials of well-known brands to establish trust
3. Kajabi: powerful CTA focus
Caption: Kajabi’s page blends motion, proof, and clear CTAs to appeal to digital creators.
Overview:
Kajabi is an all-in-one business platform for digital entrepreneurs to create, market, and sell online courses, memberships, coaching programs, and other digital products.
What its landing page does best:
- Dynamic visuals: Uses visual elements to demonstrate platform benefits and features without distracting from the core benefits
- Social proof: Features testimonials and success stories from users
- Clear CTA: Prominently displays “Get Started” buttons
- Input field: Page opens up with a simple form allowing users to start a trial with their email address
4. Bitly – visual flow & form design
Caption: Bitly keeps things focused; users can generate QR codes immediately and scan key benefits fast.
Overview:
Bitly is a link management platform that allows users to shorten, brand, and manage URLs while tracking performance and audience engagement. It’s popularly used for marketing and customer communication campaigns.
What its landing page does best:
- Clear value proposition: The headline “The simplest way to create and track QR Codes” immediately communicates the page’s purpose
- Consistent branding: Bitly’s signature color palette is used effectively, reinforcing brand identity
- Quick access: Lets users generate QR instantly and customize it without needing to register, thus allowing them to experience the platform
- Scannable content: Uses bullets and concise copy with a relevant image to speed up comprehension
- Concise instruction: The page guides users through QR code creation steps in a logical sequence
5. UserTesting: hero video with credibility
Caption: UserTesting engages users with a simple signup and comprehensive information.
Overview:
UserTesting provides a platform for collecting real-time, qualitative customer insights through recorded video sessions. It helps teams understand how users interact with products, websites, or services and make informed UX decisions.
What its landing page does best:
- Clear value proposition: The headline communicates the intent of the page and what users can achieve from the tool
- Linear flow: The page follows a logical progression, leading users from the problem statement to the solution
- Simple form: The form is easily accessible, asking minimal user information upfront, thus reducing friction
- Integrated chatbot: Allows users to get answers and support immediately about the product and its features
Key elements of a high-converting SaaS landing page
SaaS landing pages don’t follow the same rules as lead generation landing pages or e-commerce pages. They’re built to communicate outcomes and guide users toward long-term engagement with an invisible product.
 https://templates.swipepages.com/project-management-amp | Headline and sub-headline immediately communicate the value proposition Primary CTA prominently placed and repeated to encourage user engagement Conveys benefits by highlighting core features Helps user visualize the product interface (platform screenshots) Builds trust with client logos & testimonials |
Here are the essential elements of a high-converting SaaS landing page:
1. Clear value proposition in the hero section
For SaaS, the hero section needs to communicate more than what the product is. It should instantly answer:
- What problem does it solve?
- Who is it for?
Because SaaS solutions are often complex or abstract, clarity is non-negotiable. Use concise copy alongside product visuals or videos to establish relevance and build trust within seconds.
2. Benefit-oriented copywriting
SaaS buyers aren’t simply looking for features; they’re looking for a better version of their current solution. Your copy should emphasize how your platform makes users’ lives easier—saving time, reducing friction, or automating tasks—rather than focusing solely on technical specs.
Benefit-oriented copy connects emotionally and positions your product as their solution.
3. Strong, singular CTA
A strong and focused CTA anchors the page and channels all messaging to accomplish one clear conversion goal (e.g., “Start Free Trial” or “Get Started”). Make your CTA prominent and persuasive, and repeat it strategically throughout the page. You can include multiple CTA buttons, but make sure they land on a single page.
Reinforce your CTA with zero-friction language like “No credit card required” or “Cancel anytime”.
4. Use of visual hierarchy & design principles
SaaS products can be conceptually dense. Visual hierarchy helps break down information, prioritizing the key content and guiding the reader’s eye. From headers and icons to whitespace and button placement, thoughtful layout will turn clarity into conversion, making the decision path free of friction
5. Trust builders: testimonials, logos, reviews
Often, SaaS products require long-term commitment, which involves sensitive data or workflow changes. That makes credibility a central concern. Trust signals like customer testimonials, brand logos, and third-party reviews serve as proof that the product delivers on its promises.
6. Forms: keep them short and actionable
In SaaS, a form is often used as the gateway to a trial or demo, and a lengthy or complex form can frustrate the potential buyer. A concise, purpose-driven form, easy to fill out, on the other hand, can increase the likelihood of more lead generation.
7. Mobile optimization best practices
With SaaS buyers increasingly researching on mobiles, mobile-first SaaS landing page designs are no longer optional. A fully responsive, fast-loading, and touch-friendly experience ensures that the value of the product translates seamlessly across devices. Poor mobile UX could undermine trust in your product’s quality.
Design tips for SaaS landing pages
The best SaaS landing pages guide users effortlessly towards the objective. Their design choices are intentional, rooted in clarity and simplicity. Here’s how the best SaaS landing pages get it right.
1. Use clean, minimal layouts
Your SaaS products or services may be complex, but your landing page design shouldn’t be. Less noise in your pages ensures more focus on the core message.
For example, Gusto uses plenty of white space, soft colors, clean images, and design elements that allow its message to shine.
You should stick to:
- Generous spacing
- One or two fonts
- A calm color palette with a strong accent for CTAs
2. Directional cues for scroll & action
Sometimes visitors need a little nudge to lead them to the section with important content. Use visual cues like arrows, animations, or strategic copy like “See how it works”.
Bitly uses arrows and content cards that naturally guide the eye from top to bottom.
3. Use of microanimations & interactivity
Microanimations and interactivity give SaaS landing pages a modern edge. It draws attention to CTAs, explains features dynamically, and creates a more engaging experience.
For example, Shopify adds movement to the page, giving a quick look at how the platform works.
Conversion rate insights for SaaS landing pages
Conveying value succinctly in a high-converting SaaS landing page is challenging, unlike it is for tangible products. Moreover, the SaaS industry faces unique hurdles like the need to build trust quickly and long sales cycles. Understanding how your landing page performs relative to industry benchmarks is the key to optimizing conversions.
What’s the average conversion rate?
SaaS landing pages have the lowest conversion rate, and according to First Page Sage, B2B SaaS landing pages convert at an average of just 1.1%. But, lower conversion rates in SaaS don’t necessarily mean your page won’t work; instead, it often signals that your buyer’s journey is more complex.
What does that mean for you?
- A low conversion rate in a SaaS landing page may still reflect qualified leads that are further down the funnel.
- High-intent conversions matter more than raw volume.
- Benchmarks are a starting point to understand what truly resonates with your audience.
SaaS landing pages are built to educate, build trust, and guide visitors through a thoughtful decision-making process. So now, let’s look at the reasons why some SaaS landing pages underperform.
Why most SaaS landing pages underperform (and how to fix it)
Here are some factors contributing to the underperformance of SaaS landing pages.
- Intangible offerings: Software solutions are not physical products, making it harder to showcase their value visually.
- Niche targeting: SaaS products often cater to specific industries or problems, requiring highly tailored and personalized messaging.
- Complex messaging: Explaining intricate features and benefits concisely can be challenging, leading to potential customer confusion and targeting the wrong customers.
- Extended sales cycles: Decision-making in B2B SaaS involves multiple stakeholders, prolonging the conversion process.
So, how do you fix it?
- Simplify your message: Focus on clear, benefit-driven headlines that address your target audience’s pain points and needs
- Optimize user experience: Ensure clean visual hierarchy, intuitive navigation, fast loading times, and mobile-responsive landing pages
- Incorporate social proof: Use testimonials, case studies, and client logos to build credibility and trust before asking for commitment
- Implement clear CTAs: Guide visitors to the desired action with prominent and compelling calls-to-action
- Use A/B testing: Test different elements of your SaaS landing page to identify what resonates best with your audience and ensure data-driven optimization
How Swipe Pages helps you build better SaaS landing pages
Creating a high-converting SaaS landing page is easy if you have the right tools. Swipe Pages stands out with its lightning-fast loading times and mobile-first, fully responsive design—two essentials for modern SaaS marketers.
1. Blazing-fast loading times
Swipe Pages leverages AMP (Accelerated Mobile Pages) technology to deliver landing pages that load almost instantaneously, often in less than two seconds. The blazing-fast page load times help reduce bounce rates and boost conversions. Fast loading times are critical for both user experience and SEO, ensuring your campaigns perform at their best.
2. Mobile-optimized, fully responsive design
Every template and page built with Swipe Pages is fully responsive, automatically adapting to any device—desktop, tablet, or mobile. This ensures a seamless, touch-friendly experience for all users and maximizes conversions from mobile traffic, which is increasingly dominant in SaaS buying journeys.
3. Conversion-focused templates
Swipe Pages offers a wide range of professionally designed, use case-specific templates built with conversion in mind. Each template is fully responsive across all devices, with UX consistency that gives your product instant credibility.
4. Intuitive drag-and-drop builder
The drag-and-drop and grid-based landing page builder is designed to be simple and intuitive, so you don’t have to write a single line of code. With a clean interface, you can build and iterate pages in seconds.
5. Modular, conversion-oriented features
The platform offers a library of ready-to-use modules tailored for conversion: countdown timers, testimonial sliders, multi-step forms, and more. You can easily integrate these elements into any page to design professional SaaS landing pages without technical expertise.
6. Agency-focused plans
Swipe Pages offers affordable, agency-ready plans that let you create unlimited sub-accounts and manage multiple landing pages at scale. Build, launch, and optimize campaigns for multiple products or clients, without racking up your budget.
Final thoughts: build, test, and optimize for growth
A high-converting SaaS landing page is the result of smart design, clear messaging, and continuous optimization. From real-life examples to actionable design tips, this blog has shown you what it takes to create SaaS landing pages that engage, convert, and scale with your business.
Ready to put it all into action? Swipe Pages gives you everything you need to create lightning-fast, mobile-optimized SaaS landing pages. Try Swipe Pages for free (14-day free trial and no credit card required) and turn more visitors into loyal customers.