Jenna Kutcher - Quiz Landing Landing Page Example
The landing page is for "THE LEVEL UP QUIZ" which aims to help users identify their current stage in life and creative endeavors to provide relevant support. The primary business goal is lead generation through quiz completion, likely followed by educational resources or coaching offers.
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Key Insights
What Works Well
- Clear Value Proposition: The headline "THE LEVEL UP QUIZ" and the subheading "Take stock of where you're at in your life, your creative endeavors, your business, or your dreams of starting one!" clearly communicate the purpose and benefit of taking the quiz.
- Prominent CTA: The "TAKE THE QUIZ! (IT'S JUST 90 SECONDS)" button is clear, centrally located, and uses an action-oriented verb. The time commitment is also clearly stated, which could encourage completion.
- Supporting Content: The text clarifies that the quiz will help users find "creative ways to support where you're at right now!" and will provide "tools and tips that aren't that helpful to you in your current stage of life." This helps to set expectations and encourage participation.
Opportunities for Improvement
- Social Proof: There are no visible trust signals like testimonials, social media following, or number of quiz takers to build credibility.
- Objection Handling: While some benefits are mentioned, there's no explicit section or content addressing potential user concerns about what happens after the quiz, data privacy, or the nature of the "support" offered.
- Visuals: The desktop version features a minimalist design with a subtle background image that doesn't strongly convey the quiz's benefits or theme. The mobile version has similar minimalist visuals.
- CTA Optimization: A secondary, sticky CTA on mobile could improve conversion rates by always keeping the call to action visible.
Layout Differences: Desktop vs Mobile
- Desktop: The content is centered within a large white box, with ample white space around it. The main CTA is centrally located at the bottom of the main content block. The footer is minimal.
- Mobile: The content is stacked vertically and appears as two separate blocks with different background colors. The main CTA is present in the first block, and a secondary "TAKE THE QUIZ" with an arrow appears at the bottom of the second block, reinforcing the call to action as the user scrolls. The footer is removed from view.
Summary
The page effectively communicates the quiz's purpose and includes a prominent call to action. Key areas for improvement include adding social proof to build trust, incorporating content to handle potential user objections, and enhancing the visual Appeal. The mobile layout effectively re-arranges content for readability while presenting a secondary CTA.
