Lewis Howes - Greatness Guide Landing Page Example
The landing page is for promoting a free downloadable guide titled "Greatness Guide - Relationships." The primary business goal is lead generation, specifically to encourage users to download the guide to learn how to "heal and manifest your next romantic partner."
Check out our curated database of landing page examples to see what is working right now.
To create a high-converting page like this, use Swipe Pages, a leading landing page builder and funnel platform for conversion focussed marketers
Key Insights
What Works Well
- Clear Value Proposition: The headline "THE 7 TOOLS TO HEAL AND MANIFEST YOUR NEXT ROMANTIC PARTNER" clearly communicates the benefit of the guide.
- Prominent CTA: The "DOWNLOAD NOW" call-to-action buttons are brightly colored and stand out effectively.
- Trust Signals: The presence of logos from various media outlets (e.g., SUCCESS, Entrepreneur, Wealthfront, FOX) acts as a trust signal, suggesting credibility and endorsements.
- Supporting Content: The bulleted list "IN THIS FREE GUIDE YOU'LL LEARN HOW TO:" clearly outlines three key benefits or learning outcomes from downloading the guide.
Opportunities for Improvement
- Social Proof: There is no visible social proof such as testimonials, star ratings, or download counts which could further build trust and encourage downloads.
- Objection Handling: The page lacks a mini-FAQ or clear answers to potential user hesitations about signing up or what to expect after downloading.
- Visuals: While there is an image of the guide cover and two people, the primary visual is of a generic stock photo that doesn't directly illustrate the "healing" or "manifesting" aspect of the guide.
- CTA Optimization: Incorporating a secondary CTA or a sticky CTA on scroll could maintain user engagement and provide more opportunities for conversion.
Layout Differences: Desktop vs Mobile
- Desktop: The desktop version presents the content in a wider format, with the guide cover image positioned next to the headline and CTA. The trust signals are displayed horizontally in a row.
- Mobile: The mobile version stacks content vertically, which is appropriate for smaller screens. The guide cover image is placed below the initial CTA, and the trust signals are also stacked vertically to maintain readability.
Summary
'Greatness Guide' effectively communicates its value proposition and uses clear calls to action. The most impactful areas for optimization include adding social proof and more relevant visuals to enhance credibility and deeper engagement.
