Marie Forleo - B-School Waitlist Landing Page Example
The landing page is for promoting a “B-School” program and inviting visitors to join a VIP waitlist for early bird access and bonuses. The primary business goal is lead generation.
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Key Insights
What Works Well
- Clear Value Proposition: The headline prominently states "Join the VIP Waitlist & Get My Early Bird Bonus!" which clearly communicates the immediate benefit.
- Prominent CTA: The primary call-to-action to "Join the VIP Waitlist" is clearly visible and placed above the fold on desktop.
- Trust Signals: Logos of Forbes, Inc., and People magazine are displayed, providing strong social proof and credibility. Additionally, the testimonials from various individuals reinforce trust.
- Supporting Content: The page offers a detailed explanation of "What You'll Get In B-School," outlining key benefits like "roadmap for your business," "proven framework," and "lifetime access."
- Supporting Content: The "Learn From The Best" section highlights the instructor's experience and features numerous recognizable brand logos, further building credibility.
Opportunities for Improvement
- Social Proof: While testimonials are present, including a clear count of successful alumni or students could further enhance social proof.
- Objection Handling: The "Questions? Ask Away!" section at the bottom effectively addresses common questions with detailed answers, handling potential objections proactively.
- Visuals: The primary hero image is a good quality photograph, but additional visual content like a short video outlining the B-School benefits could be more engaging.
- CTA Optimization: The main CTA is not sticky on scroll. A sticky CTA, especially on mobile, could improve conversion rates by keeping the option to join the waitlist always visible.
- CTA Optimization: There is only one primary CTA. Adding secondary CTAs throughout the page, perhaps encouraging interaction with specific sections or offering more information, could be beneficial.
Layout Differences: Desktop vs Mobile
- Desktop: The desktop version presents the VIP waitlist form prominently at the top right, with a clear headline and CTA immediately visible. The layout is multi-column, allowing for a good flow of information.
- Mobile: The mobile version maintains a clear hierarchy. The headline and CTA are still at the top, but the layout becomes single-column, making scrolling necessary. While all content is present, the form moves further down compared to desktop. Essential elements like testimonials and FAQs are well-adapted for mobile readability, maintaining a good user experience.
Summary
This landing page effectively communicates the value of the B-School program and encourages waitlist sign-ups through clear messaging and strong trust signals. The robust FAQ section is a significant strength for objection handling. Key areas for optimization include implementing a sticky CTA, particularly on mobile, and exploring additional rich media like a video to enhance engagement and reinforce the value proposition even further.
