Marie Forleo - Writing Class Landing Page Example
The landing page is for a 7-day free writing class offered by Marie Forleo. The primary business goal is lead generation through sign-ups for the free class, which also enrolls users in a newsletter.
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Key Insights
What Works Well
- Clear Value Proposition: The headline “Want to write faster and make more sales?” directly addresses a pain point and offers a clear benefit. The sub-headline further clarifies the offer: a “7-day writing class” with the first lesson delivered “INSTANTLY.”
- Prominent CTA: The call-to-action button “START MY 7-DAY FREE CLASS!” is distinct in color, uses action-oriented language, and is positioned immediately after the input fields.
- Trust Signals: Marie Forleo's image and brand logo are prominently displayed, leveraging her personal brand as a trust signal. The testimonial from "Greta" also serves as social proof.
- Mobile Responsiveness: The mobile layout maintains a clear hierarchy, with all essential elements stacked vertically and remaining easily digestible.
- Supporting Content: The small text below the CTA explains what users will receive (MF Insider, exclusive insights, Q+As, MarieTV episodes) and clarifies unsubscribe options and links to privacy policy/terms of use, setting expectations.
Opportunities for Improvement
- Social Proof: While a testimonial is present, adding more social proof elements like a count of total students or more varied testimonials could further build trust and encourage sign-ups. For example, "Join X,XXX students" or short video testimonials.
- Objection Handling: A mini-FAQ section could address common concerns, such as "How much time will this take daily?" or "What kind of writing will this cover?" which might preempt hesitation.
- Visuals: While Marie Forleo's image is good, a short video explaining the class or showing snippets of what participants will learn could enhance engagement and clarity. The current visual is static.
- CTA Optimization: A sticky CTA button on mobile devices could improve conversion by always keeping the call to action accessible as users scroll. Additionally, while the primary CTA is strong, a secondary, less prominent CTA (e.g., "Learn More About Marie Forleo") could be added for users who aren't ready to commit to the class yet.
Layout Differences: Desktop vs Mobile
- Desktop: The desktop version features a two-column layout with the form fields and CTA on the left, and Marie Forleo's image and testimonial on the right. This allows for all key information to be visible without extensive scrolling.
- Mobile: The mobile version transforms into a single-column layout, stacking the headline, form, CTA, and image vertically. The essential elements like the headline and CTA remain above the fold or easily accessible, ensuring good readability and user experience on smaller screens.
Summary
The Marie Forleo writing class landing page effectively communicates its value proposition and has a clear primary CTA. Its strengths lie in direct headline messaging, brand recognition, and a well-adapted mobile layout. Key areas for optimization include enhancing social proof with more varied testimonials or student counts, incorporating a mini-FAQ for objection handling, and potentially using a video for better engagement and explanation of the class content. A sticky CTA on mobile could also improve conversion rates.
