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Interactive quiz-based landing pages designed to engage visitors, collect data, and provide personalized recommendations based on user responses.
3 examples in this category
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Quiz pages turn passive browsers into active participants. Instead of reading about products, visitors answer questions and receive personalized recommendations. This interactivity increases engagement, collects valuable data, and creates investment in the outcome.
Feals uses a CBD quiz to match customers with the right products. Instead of browsing options and guessing, visitors answer questions about their needs and receive tailored suggestions. The recommendation feels personal because it is based on their specific inputs. Jones Road Beauty does the same for skin type matching.
These pages work because they solve a real problem: product overwhelm. When you sell multiple options, help visitors choose rather than leaving them to figure it out alone.
See our expert picks: Best Landing Page Examples of 2026 →
Pattern 1: Simple, Low-Commitment Start
Feals opens with an easy question. Supply's razor quiz begins simply before getting specific. The first question should feel effortless. Once visitors answer one question, they are more likely to complete the quiz. Start easy, build complexity.
Pattern 2: Progress Indicators
Quiz pages show how many questions remain. Visitors want to know what they are committing to before starting. Jones Road Beauty and Feals both indicate quiz length. Unclear duration causes abandonment.
Pattern 3: Personalized Results with Product Recommendations
The quiz payoff matters as much as the questions. Feals delivers specific product recommendations based on answers. Supply suggests razor options tailored to skin type and shaving habits. Generic results feel like a waste of time. Personalization justifies the interaction.
What makes a good quiz landing page?
Clear value exchange. Feals promises personalized CBD recommendations. Jones Road Beauty promises matched foundation shades. Visitors take quizzes when the outcome helps them. A quiz without valuable results is just a data collection form.
What conversion rate should a quiz landing page achieve?
Quiz completion rates range from 40-80% depending on length and value. Product purchase from quiz-takers converts at 10-25%, significantly higher than general browsing. Supply and Feals see strong results because recommendations feel personalized.
How long should a quiz landing page be?
The landing page itself should be brief: explain the quiz, show its value, start the experience. The quiz itself should be 5-10 questions for most product recommendation use cases. Longer quizzes need stronger value propositions to justify the time investment.
What is the most important element on a quiz landing page?
The opening hook and first question. Feals immediately communicates what you will learn. Jones Road Beauty shows the benefit of finding your match. If visitors do not understand why the quiz helps them, they will not start it.