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Listicle-style landing pages that present multiple reasons or benefits using numbered points to educate and persuade visitors toward conversion.
10 examples in this category
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"X reasons why" pages structure persuasion as education. Instead of selling directly, they present numbered arguments that build toward a conclusion. By the time visitors reach reason five, they understand why the product matters.
Jones Road Beauty masters this format. Their pages explain why conventional makeup fails before introducing their solution. Huel uses similar structures to explain why meal replacement beats traditional eating habits. Autobrush presents reasons why manual brushing leaves teeth vulnerable.
This format works because it respects visitor intelligence. You are not pushing a sale. You are presenting evidence and letting readers draw conclusions.
See our expert picks: Best Landing Page Examples of 2026 →
Pattern 1: Problem-Focused Reasons
Autobrush's pages focus on problems with the status quo. "Your toothbrush misses 70% of your mouth." "Cartridge razors cause irritation." Dose Daily explains why your current supplements fail. These reasons create dissatisfaction with alternatives before introducing the solution.
Pattern 2: Numbered Structure with Visual Breaks
Supply and Jones Road Beauty number their reasons clearly. Each point gets visual separation. This structure helps scanners understand the argument quickly while giving readers clear stopping points. Heavy paragraphs without structure overwhelm.
Pattern 3: Product Introduction After Problem Establishment
Huel presents nutritional problems first, then introduces their solution. Blissy explains silk benefits before showing the pillowcase. Feals discusses wellness challenges before presenting CBD options. The product feels like the natural answer to documented problems.
What makes a good X reasons why landing page?
Genuine insight that educates. Jones Road Beauty's pages teach about makeup even if you never buy. Huel's content explains nutrition science. If your reasons feel like marketing spin rather than useful information, readers disconnect. Lead with value, let the sale follow.
What conversion rate should an X reasons why landing page achieve?
These pages convert at 2-4% for direct sales, higher for adding products to consideration. Supply and Hollow Socks use this format to educate before purchase. The real value is in reader engagement and time on page, which support retargeting and brand building.
How long should an X reasons why landing page be?
Substantial. The format requires depth. Autobrush needs space to explain dental science across multiple reasons. Supply needs room to cover shaving problems comprehensively. Short X reasons why pages feel superficial. Plan for 1000-2000 words minimum.
What is the most important element on an X reasons why landing page?
The opening hook and first reason. Dose Daily grabs attention with a health claim that makes readers want to learn more. Jones Road Beauty opens with a statement that resonates with beauty frustrations. If the first reason does not create curiosity, visitors leave before reaching your solution.