The Perse School - School Admissions Landing Page Example
The landing page is for The Perse School (Singapore), an international school offering a British curriculum. The primary business goal is lead generation, specifically to encourage prospective parents to register their interest for school admissions.
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Key Insights
What Works Well
- Clear Value Proposition: The headline "THE PERSE SCHOOL (SINGAPORE)" immediately identifies the institution, and the subheading "A Top-Performing British Curriculum International School" clearly states its core offering and value.
- Prominent CTA: The "REGISTER YOUR INTEREST" form is above the fold on desktop and clearly visible as the primary call to action.
- Trust Signals: Affiliation with "Oxford & Cambridge" universities and logos are displayed prominently, enhancing credibility. Testimonials from parents further build trust.
- Mobile Responsiveness: The content adapts well to the mobile screen, maintaining readability and navigation.
- Supporting Content: The page provides comprehensive information about the curriculum, facilities, and testimonials, addressing potential parent concerns.
Opportunities for Improvement
- Social Proof: While there are parent testimonials, quantitative social proof such as enrollment numbers, accreditation badges (beyond Oxford/Cambridge affiliation), or ranking information could further enhance trust.
- Objection Handling: A mini-FAQ section addressing common concerns like fee structure, admission requirements, or curriculum specifics could be beneficial.
- Visuals: The "TAKE A TOUR" section could benefit from a short video tour of the school facilities instead of static images to create a more immersive experience.
- CTA Optimization: The "REGISTER YOUR INTEREST" form could be made sticky on mobile to ensure it's always accessible as users scroll. Additionally, a secondary CTA, such as "Download Prospectus," could capture leads who are not yet ready to commit to registration.
Layout Differences: Desktop vs Mobile
- Desktop: The registration form is prominently displayed on the right side, above the fold. The layout uses a multi-column structure for features and testimonials.
- Mobile: The registration form is pushed down the page, requiring scrolling to access. Content is stacked vertically, optimizing for single-column viewing. The navigation menu is collapsed into a hamburger icon.
Summary
The page effectively communicates the school's offerings and has a clear call to action on desktop. The strongest elements are its clear value proposition and established trust signals. The most impactful areas for optimization include enhancing social proof with more concrete numbers, incorporating a video tour for better engagement, and optimizing CTA placement for mobile users to improve conversion rates, potentially through a sticky form or a secondary, lower-commitment CTA.
