THEY ARE ALREADY COMPARING

A comparison landing page builder that wins the versus search

Somebody typing a competitor name plus alternative is further down the funnel than any ad can reach. Swipe Pages is a comparison landing page builder that puts the table, an honest verdict and the CTA together.

14-day free trial, no credit card required
4.8G2174 reviews4.9Capterra176 reviews
  • Live research on your competitor's site and their reviews
  • Research, copy, ads and the landing page in one sitting
  • A landing page for every competitor

The problem

Comparison landing pages are slow to write and easy to get wrong

You lose a day to reading before you write a line

Somebody has to read their pricing page and their reviews first, and that somebody is you. The campaign goes live a week late.

Out of date landing pages lose the sale they were built for

Your table shows a price your competitor changed two months ago. The buyer checks, and stops believing the rest of it.

Every competitor you skip sends buyers to somebody else's comparison page

Someone is searching for your second and third competitors by name. Yours was never built, so they read somebody else's.

A table nobody can read on a phone sends the click back

Your buyer came for the table. If it does not fit their screen they go back to the review site, and you paid for the click.

The answer

Every comparison landing page starts from what is on their site today

Swipe Pages does the reading. Nothing to connect, no keys to paste in.

Six comparison landing pages, and the buyer searching for each one

A fair feature comparison with the criteria our buyers care about.Recreate with AI
Feature comparisonSomeone typed your name next to your competitor's, and is picking one this week.
An evaluation page covering security, compliance and onboarding, with a demo form.Recreate with AI
Evaluation pageGive the evaluation team the security, compliance and rollout answers on one page.
A comparison between our two products, with a table and a recommendation.Recreate with AI
Product vs productFor a store. Two of your own products side by side, so the shopper picks one.
A comparison scorecard with clear criteria and evidence for every claim.Recreate with AI
ScorecardPut the criteria and the supporting evidence together so the buyer can check the comparison.
A buyer guide about choosing a vendor in our category, with a demo form.Recreate with AI
Buyer guideHelp them choose properly, including when the answer is not you.
A comparison of our plans showing who each is right for.Recreate with AI
Plan comparisonFor the visitor stuck between two of your plans. Mark one as recommended.

Live Research

The comparison landing page builder that does the research for you

Name the competitor. Swipe Pages reads their live website, their pricing and their reviews first, so what you write is accurate. Then it builds the whole campaign, not only the landing page: The landing page, the design, the copy and the images. The ad copy that matches it. The follow-up emails for a lead who is still comparing. It builds the layout the way the ones that convert are built, learned from our own data.

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Reviews and Sentiment

Their own reviews tell you why customers leave them

You find out what their customers keep complaining about, so your table leads with what your buyer already worries about. Their praise keeps the landing page fair.

Update the Comparison

Update the landing page the day their pricing changes

Ask Swipe Pages to read their pricing page again and it updates the rows by lunchtime, so the landing page is worth leaving live.

Responsive Tables

Your buyer reads the whole table on the screen in their hand

The Tables element has responsive breakpoints, so you set the table for the phone separately from the desktop. Put a pricing table under it so the price and the differences sit together.

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Page Speed and Mobile

Landing pages that open instantly on a phone

Swipe Pages optimizes every landing page with AMP technology, runs 30+ speed tasks on publish and serves it from a CDN in 40+ locations, so more of your paid clicks become leads.

Personalization

The landing page names the competitor your ad named

Put the competitor name in your ad link and Dynamic Text Replacement writes it into the headline, so nobody arrives on the wrong message. It covers competitors too small for their own landing page.

AI CRO Agent

Review the comparison with the AI CRO agent

It reads your live landing page and tells you what to change and why.

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One Page per Competitor

Cover every competitor, not just the biggest one

Ask for the next competitor and Swipe Pages researches it and builds the landing page in the brand colors and fonts from your site. The fifth takes no longer than the first.

Integrations

Every lead lands in your CRM while they are still comparing

Every lead goes to HubSpot, Zoho, Mailchimp, ConvertKit, Constant Contact or Campaign Monitor directly, anywhere else through Zapier, and to your inbox. Your team calls while they are still reading.

A/B Testing

Test rival and category headlines with A/B testing

Run two versions at once and see the conversions for each. Test a headline naming the competitor against one naming the category.

Performance at Scale

Landing pages that stay fast when traffic spikes

Traffic spikes when a competitor raises their price. Your landing page stays fast on the busy day.

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Conversion APIs

Send conversions back using Conversion APIs

Every form submission and order goes back to Meta, Google Ads and TikTok, so they find more people like the ones who already converted.

Proof

What 7,000+ teams say after switching

4.8G2174 reviews4.9Capterra176 reviews
5 out of 5 stars

Value

I have been using Swipe Pages for around 2 years, and it is my number one choice for creating landing pages. I have tried many other alternatives, but nothing can compare to Swipe Pages.

Kamil N.Website Developer
5 out of 5 stars

Since I started to SwipePages I literally built any website with it. For me it replaced things like Kartra and ClickFunnels and I'm stopping any other Landing Page subscriptions soon.

Marco R.Founder
5 out of 5 stars

Funnels and Checkout

It is solving a mission-critical problem of growing revenue by allowing the marketing team to create ad funnels and other conversion-driven strategies, such as email marketing initiatives.

Andrew J L.Customer Satisfaction Specialist
5 out of 5 stars

Integrations

I collect leads and use the Lead Magnet feature to automatically send an email with the file to whoever fills out the form.

Marius G.Growth Hacker
5 out of 5 stars

Speed to Launch

When you need to spin up a quick page to show client, or to test if a project will work or not, it is very useful to have something like SwipePages that can do just that, in a matter of minutes, not hours!

Ricky S.Manager
5 out of 5 stars

Page Speed

very clean UI/UX and fast load times. Because of its speed and page structure, it's an ideal web page to use when running ads.

Yvens U.Owner

FAQ

Questions we get asked

Where does the information about my competitor come from?

From their live website and public review sites, read on the day you ask for the landing page. If nobody has reviewed a small competitor, add what you know.

What happens when my competitor changes their pricing?

Ask for their pricing to be read again and it updates the rows you point it at. It does not watch your competitor, so keep your own reminder.

Can I change what it found before the landing page goes live?

Yes. Ask for a change in chat and it rebuilds that part. Your buyer will check the claims, so read the table before you publish.

Can I build a separate landing page for each competitor?

Yes, and that is the reason to use a comparison landing page builder instead of one landing page about everybody. Each gets its own research.

What do you mean by AMP technology?

AMP is a framework Google developed for building pages that load instantly on a phone. It later evolved into Bento AMP, so its parts and best practices can be used anywhere on a page rather than only on a full AMP page. Swipe Pages builds on those best practices. Images are sized and loaded the way the framework does it, CSS and JavaScript are compressed and kept small, fonts load without holding the page back, and 30+ optimization tasks run every time you publish. Pages built with the drag and drop builder can be published as AMP pages. Pages built by the AI Builder use the same best practices and are served from a CDN in 40+ locations.

Build the comparison page

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