mile at a time.
3.2km21:08time
App StoreGoogle Play
Illustrative workout screenBEFORE THE STORE LISTING
An app landing page that drives more installs
A store listing shows screenshots to somebody who has not decided yet. Swipe Pages builds an app landing page that makes the case first, then sends a ready buyer to install.
14-day free trial, no credit card required
4.8
174 reviews4.9
176 reviews
mile at a time.
- Show your screenshots in a gallery and a lightbox
- Landing pages load fast on a phone
- Count the taps on your store buttons
The problem
Where your app landing page loses the download
You pay for the tap and your screenshots are still loading
Your landing page is mostly pictures. Ten screenshots and a demo video are a lot to load on mobile data, and the visitor is back in the feed.
Your ad makes a promise the landing page does not keep
Four ads about four features all land on one landing page about the whole app. Whoever tapped the ad has to go looking for the feature, and you paid for that tap.
They came to see the app, not read about it
A landing page written from your store listing lists the features and stops there. The screens are the product, and a list does not show them.
You change the landing page and the install numbers tell you nothing
You rewrite the headline or swap the screenshots. Installs move that week for other reasons too, so you never find out which version did better.
The answer
Swipe Pages writes the ad copy and builds the landing page to match
Describe the app once. The AI Builder takes the colors and fonts off your website and builds the landing page.
Six landing pages you can build for the app
A seven-day app challenge page with daily activities, screenshots and both store links.Recreate with AI
Challenge pageGive a seven-day reading or fitness challenge its own page, with the activity and the dates.
A landing page for one app feature, with a demo and both store links.Recreate with AI
Feature campaignShow the one feature the ad promised, with a short demo and a clear next step.
An app onboarding landing page with a screen recording and first steps.Recreate with AI
Onboarding pageShow new users what happens first, with a short screen recording and the next step.
An app beta waitlist with an email field and a question about the visitor's phone.Recreate with AI
Beta waitlistCollect email addresses before the app is ready and send invitations when the beta opens.
An app update landing page with new screenshots and a short list of what changed.Recreate with AI
App updatesShow what's new in the app and give existing users a reason to return.
An app launch page with screenshots, a demo video and both store buttons.Recreate with AI
Launch announcementIntroduce the app with useful screens and a demo before asking for the download.
30+speed tasks
on publishOptimized images
on publishOptimized images
Page Speed
Fewer people leave while your app landing page loads
Swipe Pages uses AMP technology and runs 30+ speed tasks when you publish. Your screenshots are sized and loaded so they do not hold the landing page back. More of the taps you pay for reach the store button.
AI Builder
Describe the app and the AI Builder builds the landing page
It builds the design and the copy together, and generates the images. Ask for a change in chat and it rebuilds that part. Clone it for the next campaign, so every campaign gets its own.
Try Swipe Pages for Freesparklearn.app/reading
Build a kids' reading app page.
Conversion Blocks
People see the app working before they tap the store button
Drop your screenshots into a gallery or a carousel, and a tap opens one in a lightbox. Embed your demo video with the player you already use. Both are Conversion Blocks, so nobody has to design them.
your habit.
Read 10 pages01
Take a walk02
Put the phone away03
reading.
10pages today
Today's reading, done.
MTWTFSS
50pages read
this week
this week
little by littleThe app
with little habits.
Read a little.
Feel a lot.
Feel a lot.
App StoreGoogle Play
The landing pageDrag and Drop
Your landing page looks like the app they are about to install
The drag and drop builder gives you exact control over where everything goes, with 150+ templates, prebuilt blocks, fonts, icons and your brand colors as swatches. Save them once and every landing page starts on brand.
Dynamic Text Replacement
Nobody lands on the wrong message, however many ad groups you run
Dynamic Text Replacement reads the values you pass in the ad link and prints them on the landing page, so the headline says what the ad said. One landing page serves ten ad groups.
Try Swipe Pages for Freereading.
App StoreGoogle Play
habit=readingA better day.
your habit.
Read 10 pages01
Take a walk02
Put the phone away03
reading.
10pages today
Today's reading, done.
MTWTFSS
50pages read
this week
this week
App StoreGoogle Play
A better day.
App StoreGoogle Play
Responsive Breakpoints
Your mobile app landing page looks right on any phone
Responsive breakpoints give every element its own settings at each screen size, so nothing is squeezed on a phone. Device visibility keeps a wide screenshot strip or a QR code on the desktop view only.
▷
App StoreGoogle Play
your habit.
Read 10 pages01
Take a walk02
Put the phone away03
reading.
10pages today
Today's reading, done.
App StoreGoogle Play
A/B Testing
Find out which landing page sends more people to the store
A/B testing splits the traffic between your demo video and your screenshots. A conversion goal counts link clicks as well as form submissions, so every tap on your store buttons is counted per version. Keep the one people tapped more.
AI CRO Agent
One change to make on a landing page that is not converting
The AI CRO agent reads your published landing page and comes back with one change, the reason and the lift it expects. Publishing is your call.
Try Swipe Pages for Freetime for you.
App StoreGoogle Play
AI CRO AGENTMove the store buttons
next to the demo.Suggested placement
next to the demo.
App StoreGoogle Play
the list.
Your invitation is next.We'll email when the beta opens.
Meta AdsLead event
Google AdsConversion APIs
Send your waitlist and beta signups back to your ad platforms
Every signup goes back to Meta, Google Ads and TikTok, so the platform can find more people like them. No server and no developer.
Worth your time.THIS WEEK'S FEATURE
From the newsletterFrom a shared postFrom the feature
small win.
reading.
10pages today
Today's reading, done.
App StoreGoogle Play
Performance at Scale
Stay fast on the day the app gets featured
A spike in traffic does not slow the landing page down, so a feature or a post that takes off does not cost you visitors.
Try Swipe Pages for FreeProof
What 7,000+ teams say after switching
4.8174 reviews4.9176 reviewsEase of Use
I love how easy it is to create web pages using Swipe Pages. Also, love using the forms and leads capture, integration with a lot of tools and the mobile slide pages that will make your pages look like an app.
Mobile
They've got this feature where you can make mobile versions of your pages that look like Instagram Stories. It's got a CTA that's always in sight, and it's something I haven't seen with any other tool.
The best thing I like about Swipe Pages is their Smart pages option, which means that mobile traffic will only be directed to a landing page where you can only swipe sections of your page instead of scrolling. This to me is a real game-changer because it makes content more bite-sized.
Templates
We are very happy with the tool overall, but the thing that stood out the most for our clients is their unique Swipe page template. It works like a charm for mobile users with an easy to slide cards along visible call to action buttons.
Speed to Launch
This tool makes designing pages much quicker, and it's also easier to test different pages to see how my advertising is working.
Performance at Scale
For clients with regular business websites who want to make a new promo and generate more leads, we don't need to install a ton of plugins and integrations and make endless optimisations on main-websites. Because now we use Swipe Pages.
FAQ
Questions we get asked
Does the landing page send iPhone visitors to the App Store and Android visitors to Google Play?
Both store buttons sit on the app landing page and the person taps the one for the phone they are holding.
Can Swipe Pages tell me how many people installed the app?
No. It counts the taps on your store buttons and stops there. Apple and Google report the installs in App Store Connect and Play Console.
What is an app store landing page?
A landing page you send people to instead of straight to the store. It carries your screenshots, your demo video and both store buttons, and Swipe Pages publishes it on your own domain.
What do you mean by AMP technology?
AMP is a framework Google developed for building pages that load instantly on a phone. It later evolved into Bento AMP, so its parts and best practices can be used anywhere on a page rather than only on a full AMP page. Swipe Pages builds on those best practices. Images are sized and loaded the way the framework does it, CSS and JavaScript are compressed and kept small, fonts load without holding the page back, and 30+ optimization tasks run every time you publish. Pages built with the drag and drop builder can be published as AMP pages. Pages built by the AI Builder use the same best practices and are served from a CDN in 40+ locations.
What does Swipe Pages cost?
Starter is $39/mo, or $29/mo billed yearly. Marketer is $89/mo and Agency is $199/mo, with lower prices when you pay yearly. Every plan starts with a 14-day free trial, no credit card required.
Ready to lower your cost per install?
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