Unbounce isn’t exactly cheap, and in 2025, the pricing gets even more layered. You’ve got conversion tools, AI features, and landing pages bundled together, but only if you’re on the right tier.
With usage caps and key features locked behind higher plans, it’s easy to hit limits sooner than expected. If that sounds familiar, it might be time to rethink what you’re paying for and whether there’s a smarter alternative that fits better.
In this guide, we’ll walk you through Unbounce pricing plans, what you get at each tier, and who they’re best suited for. We’ll also compare its value to other platforms offering similar features, like Swipe Pages.
Understanding Unbounce’s Pricing Structure
Whether you’re a startup testing the waters or a growth-stage business scaling campaigns, Unbounce’s pricing is structured to align with your goals. To choose the right plan, it’s essential to understand what’s included and how pricing changes depending on billing frequency.
Let’s do an Unbounce cost breakdown.
How Much Does Unbounce Cost Per Month?
Unbounce offers four pricing plans.
The Build plan costs $99/month (billed monthly) and is ideal for creating unlimited landing pages quickly. The Experiment plan is priced at $149/month (billed monthly) and includes A/B testing and conversion optimization.
Caption: Unbounce pricing and plans
The Optimize plan, at $249/month (billed monthly), focuses on boosting return on investment (ROI) with AI optimization and advanced insights. Finally, the Agency plan is available at a custom price and is tailored for running campaigns across multiple clients and teams.
Annual vs. Monthly Unbounce Pricing Plans
Annual and monthly pricing can look similar at first, but the long-term cost and level of commitment can vary quite a bit. Here’s how the two options stack up for Unbounce in 2025.
| Plan | Annual Pricing (Yearly Billing) | Monthly Pricing |
| Build | $74/month | $99/month |
| Experiment | $112/month | $149/month |
| Optimize | $187/month | $249/month |
| Agency | Custom pricing | Custom pricing |
Detailed Overview of Unbounce Plans
Unbounce offers multiple pricing tiers designed to support businesses of all sizes. Here’s a breakdown of what each plan includes, along with its standout features and limitations.
1. Build Plan
The Build Plan is Unbounce’s most affordable option, created for solo entrepreneurs, small businesses, and startups that need to launch landing pages quickly without complex testing tools. It’s a solid starting point if you’re new to landing page design or running basic digital campaigns.
This plan gives users access to unlimited landing pages, pop ups, and sticky bars, making it possible to test different offers or high-converting lead magnets across multiple pages, even on a tight budget.
Key Features
- Unlimited landing pages, popups, sticky bars
- 20,000 unique monthly visitors
- One root domain
- Unlimited subdomains
- One user account
- Unlimited client sub-accounts
- Mobile-responsive builder
- Lead generation form builder
- Page redirects and scheduling
- Add custom scripts/pixels
- Free hosting and SSL
- AI copywriting
- Two-factor authentication (2FA)
Limitations
- Doesn’t include A/B testing for pages or popups
- Lacks dynamic text replacement (DTR) and AI optimization (Smart Traffic)
- Advanced audience insights or industry benchmarks are not available
- No audit logs or account manager
2. Experiment Plan
The Experiment Plan builds on the core features of the Build Plan by adding crucial testing and personalization capabilities. Designed for growing businesses, marketing teams, and agencies, it enables data-driven decisions by unlocking A/B testing and DTR.
This plan is ideal if you’re running multi-channel campaigns and want to test copy, design, or audience targeting without investing in AI-based optimization.
Key Features
Everything in the Build Plan, plus:
- 30,000 unique monthly visitors
- Two root domains
- Up to three users
- A/B testing for landing pages, popups, and sticky bars
- DTR and industry benchmarks for performance comparison
Limitations
- No Smart Traffic or audience insights
- Does not offer audit logs
- Limited onboarding support with no dedicated success manager
3. Optimize Plan
The Optimize Plan is where Unbounce introduces Smart Traffic, an AI feature that routes visitors to the page variant most likely to match their behavior. This reduces reliance on manual A/B testing and helps improve conversions more efficiently.
It’s ideal for fast-growing businesses and performance-focused teams who want more profound insights and higher ROI without manually analyzing every test.
Key Features
It has everything in the Experiment Plan, plus:
- 50,000 unique monthly visitors
- Three root domains
- Up to five users
- Smart Traffic
- Access to visitor attributes and automatic variant deactivation
- Advanced targeting and scheduling for popups/sticky bars
- Audience insights for deeper analytics
Limitations
- No audit logs
- Misses a dedicated support team or assisted implementation services
4. Agency or Concierge Plan
The Agency or Concierge Plan is Unbounce’s top-tier offering for enterprise organizations, large agencies, or high-volume marketing teams. It includes everything from the Optimize Plan but adds premium support, onboarding, compliance tools, and scalability, making it the go-to option for businesses with complex needs.
If you need hands-on help setting up campaigns, managing multiple clients or domains, or ensuring compliance, this plan delivers the resources and human support required.
Key Features
It includes Optimize features, plus:
- 100,000+ unique monthly visitors
- More than five root domains
- Up to 15 users
- Audit logs for compliance and traceability
- Dedicated success manager with custom implementation services and onboarding
Unbounce Pricing Pros and Cons
Like most marketing tools, Unbounce has its strengths and trade-offs. Here’s a quick look at what works and where things might feel limiting.
Unbounce Advantages
- Drag-and-drop builder: Users describe the editor as intuitive and quick to pick up, even for those without design experience.
Caption: User review about Unbounce’s drag-and-drop editor
- Template variety: Many reviewers appreciate having ready-to-use templates that don’t require much customization to get started.
- Integration options: Users often highlight how easy it is to connect Unbounce with tools like CRMs, email platforms, and analytics.
Caption: User review about Unbounce’s templates and integrations
- A/B testing capabilities: Reviewers find the built-in testing tools helpful for tweaking pages based on real performance data.
Caption: User review about running A/B tests in Unbounce
Caption: User review about Unbounce’s pros
Unbounce Disadvantages
- Pricing structure: Users mention that Unbounce’s pricing can be higher compared to other landing page builders, especially for small businesses or startups.
Caption: User review about expensive pricing plans and analytics
- Limited built-in analytics: Users note that Unbounce’s native analytics are basic, necessitating integration with external tools for more in-depth insights.
- Steep learning curve: Some users find that mastering all of Unbounce’s features requires significant time and effort.
Caption: User review about the platform’s learning curve
- Customer support response times: A few users report that response times from customer support can be slower than expected.
Caption: User review about the platform’s customer support
Swipe Pages vs. Unbounce: Get More Value at a Lower Cost
By now, you’ve seen how layered Unbounce’s pricing can get, especially once you factor in traffic limits and premium features.
If that feels like a stretch, Swipe Pages often comes up as a leaner, more cost-effective alternative with stronger functionality across performance and design.
Let’s see how this affordable Unbounce alternative compares on value.
Caption: Swipe Pages, an affordable Unbounce alternative
Swipe Pages’ Startup plan at $39/month (billed monthly) includes essentials like unlimited landing pages and funnels, conversion-optimized landing page templates, multi-step forms, AMP (for lightning-fast mobile experiences), and Stripe checkout for e-commerce—all with 20,000 monthly visitors.
Caption: Swipe Genie builds landing pages like this fast
You also get AI assistance with Swipe Genie for building landing pages, analytics, Unsplash integration, and lead magnet delivery—features that Unbounce only starts to unlock in higher-tier plans.
Unbounce’s Build Plan, at a similar price point, also allows unlimited landing pages and supports popups/sticky bars. However, it lacks A/B testing, DTR, and AI landing page optimization, which limits serious testing and personalization. These only appear in higher-tier Experiment and Optimize plans, which cost significantly more.
Swipe Pages’ Marketer Plan, available for $89/month (billed monthly) competes directly with Unbounce’s Optimize Plan, offering server-side A/B testing, DTR, up to 50,000 visitors, and five domains, with complete client sub-account and team collaboration support.
In contrast, Unbounce’s Optimize plan maxes out at three domains, has limited user access, and lacks unlimited team/client access.
At the agency level, Swipe Pages’ $199/month plan (billed monthly) outperforms Unbounce’s Agency plan by offering unlimited domains, subaccounts, global blocks/scripts/webhooks, and superior e-commerce features without requiring custom onboarding or add-ons.
Swipe Pages and Unbounce Pricing Comparison
Swipe Pages and Unbounce follow a tiered pricing model, but the differences in cost and what each plan includes can be significant. Here’s a quick side-by-side look at how their monthly and annual plans compare in 2025.
| Plan Tier | Swipe Pages (Monthly) | Swipe Pages (Annual) | Unbounce (Monthly) | Unbounce (Annual) |
| Basic | $39 (Startup) | $29 (Startup) | $99 (Build) | $74 (Build) |
| Mid-Tier | $89 (Marketer) | $69 (Marketer) | $149 (Experiment) | $112 (Experiment) |
| Advanced | $199 (Agency) | $149 (Agency) | $249 (Optimize) | $187 (Optimize) |
| Enterprise | — | — | Custom pricing | Custom pricing |
Both tools also offer a 14-day free trial, but only Swipe Pages lets you try it without a credit card, while Unbounce requires one upfront.
Swipe Pages and Unbounce Feature Comparison
Pricing aside, features can make or break your choice between Swipe Pages and Unbounce. From page builders to A/B testing and AI tools, here’s how the two platforms compare where it actually counts.
| Feature | Swipe Pages | Unbounce |
| Landing Pages | Unlimited | Unlimited |
| Funnels | Unlimited | Unlimited |
| Traffic Limits | 20,000 (Startup), 50,000 (Marketer), 500,000 (Agency) | 20,000 (Build), 30,000 (Experiment), 50,000 (Optimize), 100,000+ (Concierge) |
| Custom Domains | 1 (Startup), 5 (Marketer), unlimited (Agency) | 1 (Build), 2 (Experiment), 3 (Optimize), 5+ (Concierge) |
| Team Members | 5 (Marketer), unlimited (Agency) | 1 (Build), 3 (Experiment), 5 (Optimize), 15 (Concierge) |
| AI Assistant | Yes (for dynamic content and layout optimization) | Smart Copy (AI writing assistance, Build plan only), Smart Traffic (Optimize/Concierge plans) |
| Smart Pages | Yes (for dynamic content and layout optimization) | No, but includes AI-powered optimization (Optimize/Concierge) |
| A/B Testing | Server-side (Marketer, Agency plans) | A/B testing for pages and popups (Experiment, Optimize, Concierge plans) |
| Dynamic Text Replacement | Yes (Marketer, Agency plans) | Yes (Experiment, Optimize, Concierge plans) |
| E-commerce Integration | Stripe checkout on all plans | No |
| Analytics and Conversion Tracking | Yes, includes conversion tracking and performance analytics | Basic (Build plan), Advanced (Experiment, Optimize, Concierge plans) |
| Lead Magnet Delivery | Automated delivery (all plans) | No |
| Mobile Optimization (AMP) | Yes | No |
| Support | Full chat and email support (all plans) | Limited to chat/email (Build/Experiment plans), 24/7 support (Optimize/Concierge plans) |
Which Platform is Right for Your Business Needs?
Choosing between Swipe Pages and Unbounce depends largely on your business size, budget, and the features you prioritize.
Here’s how each platform fits different needs:
Swipe Pages: Better for Startups, Solo Marketers and Agencies
Swipe Pages is a strong fit for users who want performance and flexibility without the high price tag.
Highlights of the Startup Plan ($39/month):
- Mobile-optimized landing pages for faster load times
- Unlimited funnels
- Stripe integration for payments
- AI-powered content generation tools (Swipe Genie)
- Dynamic content personalization
Why Agencies Like It:
- Scales easily with higher traffic limits
- Fast page performance with AMP and global CDN
- Unlimited client subaccounts
- Advanced features like version history and global blocks
Unbounce: Built for Conversion-Heavy Teams with Bigger Budgets
Unbounce is geared toward data-driven teams who want to optimize every step of the funnel—using AI to do the heavy lifting.
Standout Features (on higher plans):
- Smart Traffic to route visitors to high-performing variants
- Smart Copy for generating landing page content
- Strong A/B testing and analytics options
Things to Consider:
- Smart features are only available on Optimize and Concierge plans
- Pricing is better suited for established businesses
Swipe Pages: A Smarter Choice for High-Impact Landing Pages
Unbounce remains a powerful landing page platform, especially if you focus on high-converting campaigns and value tools like A/B testing, AI optimization, and detailed analytics.
However, it comes at a premium.
While the platform offers robust features, its pricing plans may feel restrictive due to visitor caps and the lack of certain functionalities on lower plans.
Swipe Pages is a compelling option if you’re a marketer or agency looking for a more budget-friendly alternative with similar, if not better, features. It offers excellent value from the entry-level plan, with standout tools like AMP landing pages, Stripe checkout, and server-side A/B testing at a much lower cost.
Try Swipe Pages for free and enjoy low-cost landing pages that deliver high conversion rates today!
Frequently Asked Questions About Unbounce Pricing
Are there hidden fees in Unbounce plans?
Unbounce’s standard plans generally do not have setup fees, but hidden costs can arise from exceeding plan limits, adding custom domains, or purchasing additional user seats. If you exceed your plan’s traffic or landing page limits, you may face overage charges or be required to upgrade. Annual plan cancellations may also incur fees.
Can you get discounts on Unbounce pricing?
Yes, Unbounce offers discounts if you choose annual billing, which typically reduces the monthly cost by around 25%. While there aren’t public coupon codes or lifetime deals, Unbounce occasionally runs limited-time promotions or offers trial-based discounts.
What happens when you exceed Unbounce traffic limits?
If you exceed your Unbounce traffic limits, your pages will keep functioning, and you’ll receive email notifications at 85% and 100% usage. At 100%, you must either upgrade your plan or pay a one-time overage fee, 150% of the difference between your current plan and the next tier. Continued non-payment may result in account suspension.