Unbounce Pricing 2026: Plans, Costs & Overage Fees

Short answer: Unbounce sells six plans. Starter is $29 a month with 5 pages and 500 visitors, Build is $99, Experiment $149 and Optimize $249, with Concierge and Agency priced on request. Yearly billing saves 25%. A/B testing starts on Experiment and Smart Traffic on Optimize. Since November 10, 2025, going over your visitor limit costs $80 per 10,000 visits. The trial is 14 days with no credit card. Prices checked on September 16, 2026.

Unbounce's pricing has changed a lot. There's a cheap new entry plan, a separate agency tier, conversion limits are gone, and a flat traffic fee has replaced the old overage formula.

The cheapest plan is now $29. But most campaigns will need $149, because that's the first plan with A/B testing. We'll walk you through each plan, what you get, what the fees add, and how the total compares with Swipe Pages.

Unbounce Plans and Prices in 2026

The pricing page opens on the yearly toggle, so the first numbers you'll see are the discounted ones, and the monthly prices are struck through beside them. Every plan includes unlimited conversions, unlimited subdomains, 100 or more templates, hosting, support and the MCP server.

Starter, $29 a month

You get 5 pages, 500 visitors a month, 1 user, 1 root domain. Popups, sticky bars, A/B testing, dynamic text replacement and integrations are all missing.

500 visitors is about a day of a small ad campaign. Starter works if you want to publish a page cheaply, but it isn't built for running paid traffic.

Build, $99 a month

You get unlimited pages, popups and sticky bars, 20,000 visitors, 1 user, 1,000 or more integrations, custom scripts and styling, multi-step forms and AI copywriting in the builder.

This is the first plan you can run real campaigns on. It still doesn't include A/B testing, which surprises people who assume that's what they're paying for.

Experiment, $149 a month

This one adds A/B testing and dynamic text replacement, plus unlimited variants, manual traffic allocation, confidence intervals, conversion reporting and industry benchmarks. You get 30,000 visitors and 3 users.

If you want to test anything, this is the plan you'll actually start on.

Optimize, $249 a month

This adds Smart Traffic, audience insights, page scheduling and advanced popup targeting. You get 50,000 visitors and 5 users.

Concierge and Agency, custom

Concierge starts at 100,000 visitors with 15 users, and adds audit logs, implementation services and a dedicated success manager. Agency starts at 50,000 visitors and 10 root domains, and adds a listing in Unbounce's partner directory and what Unbounce calls domain-based pricing. Neither price is published, so you'll need to talk to sales for both.

What Changed in Unbounce Pricing

If you're working from an older guide, or from a quote you got a year ago, a few things have changed.

Unlimited conversions is a real improvement. You used to pay for a good month twice, and now pricing is metered on visitors alone. The overage change is more mixed. A flat rate is easier to understand than a percentage formula, but on most plans it's also more expensive than the old rule.

What Each Plan Gates

The Overage Fee, in Detail

You won't find this one on the pricing page. It's in the terms of service, and it's the change that hits your bill hardest.

Unbounce's terms of service say that from November 10, 2025 the overage fee is $80 per additional 10,000 visits, or part of that amount. The old rule, which charged 150% of the difference between your plan and the next one, doesn't apply anymore.

Here's how it works in practice:

• Your pages keep running when you pass the limit.

• The fee is charged once, based on how far over you went. It's invoiced separately and due on receipt.

• Unbounce emails you at 85% and 100% of your allowance.

• The worked example in its help center is an Optimize account that reaches 85,000 visitors. It pays a one-time $320, which is four blocks of $80.

• If you upgrade before the end of your billing cycle, you don't pay the fee.

• If you don't pay an overage invoice, your account can be suspended.

Watch the rounding here. If you go a single visit past 10,000 you pay for a full extra block, because the terms say "or part thereof".

Plus, the campaigns most likely to trigger the fee are the ones that work. A campaign that takes off blows through your visitor allowance, so the fee lands in a good month.

Add-ons, Trial and Refunds

Professional services are sold separately: onboarding and training at $500, page migration from $300, and a page redesign at $300.

The MCP server is included on every plan, but you'll pay separately for whatever AI assistant you connect to it.

The free trial is 14 days with no credit card. It's limited to one user, has no custom domains, and restricts traffic. You add a card after the trial to subscribe.

Refunds and renewals. The terms say you don't get credits or refunds when you cancel. Plans renew automatically, and prices can change with 30 days written notice.

Unbounce Pricing for Agencies

Agency is its own plan now, and Unbounce prices it by domains instead of seats. It starts at 10 root domains, 50,000 visitors and 5 users, and you get a listing in Unbounce's partner directory. The partner program pays back up to 35%.

There's no published price, so what you pay depends on the call. Here's what to ask before you sign:

• What does each extra root domain cost, and can you add one mid-term?

• Which features does the Agency plan include, given that A/B testing and Smart Traffic are gated on the self-serve plans?

• How does the $80 overage apply across client accounts, and who gets the invoice?

• What happens at renewal if one client leaves and your domain count drops?

If you'd rather skip that call, Swipe Pages publishes its agency price. It's $199 a month, or $149 billed annually, for 500,000 visitors, unlimited client sub-accounts and as many domains as you need.

What Unbounce Costs in Practice

What Reviewers Say About Unbounce Pricing

Price is the most common complaint in recent Unbounce reviews. We read 42 reviews and comments from 2025 and 2026 on G2, Capterra, Trustpilot and Reddit. 10 of them were about price rises and 7 were about billing and canceling.

One agency said its subscription rose 415% in under a year. Another reviewer's bill went from $105 to $298 a month.

You can see the same split in the ratings. Unbounce rates 4.3 on G2 and 4.5 on Capterra, where most reviews were written before the pricing changes, and 1.9 on Trustpilot, where most people turn up to complain about a bill.

To see what the features behind these plans are like to use, read our Unbounce review.

How Unbounce Pricing Compares With Other Builders

Don't compare on entry price alone. Unbounce has the lowest entry price on this table and the highest price for the first plan that can A/B test. The testing price and the extra traffic price are the two numbers a real campaign runs into, so look at those two columns together.

Unbounce vs Swipe Pages on Price

What the Swipe Pages price includes

• AI credits every month, on every plan. The Startup plan's allowance covers roughly 5 full landing pages with a round of edits each. We measured that in our own test on September 15, 2026.

• Two agents. The AI Builder writes and edits pages, quizzes and checkout pages. The AI Strategy agent researches competitors and audits live pages, then hands its report to the AI Builder to apply.

• Mobile performance in the plan price. Your pages are optimized when you publish, and Smart Pages give phone visitors a swipeable, app-like page. You don't pay extra for either, and you don't need a developer.

• A published overage rate. It's $5 per 5,000 visits, and you'll find it on the pricing page instead of in the terms.

• An Agency plan with a price. It's $199 a month, with 500,000 visitors, unlimited client sub-accounts and no domain cap. See Swipe Pages for agencies.

Which Plan Should You Choose?

Stay with Unbounce if you have a designer who wants full control over layouts, your traffic is steady and easy to predict, and the $149 or $249 tiers fit your budget.

Look at Swipe Pages if you want A/B testing without paying $149 a month for it, an overage fee you can predict when a campaign takes off, checkout built into the page, or an agency price you can read on a website.

Our Unbounce alternatives list covers the rest of the market, including the cheaper and free options.

Unbounce Pricing FAQs

How much does Unbounce cost per month?

Starter is $29, Build $99, Experiment $149 and Optimize $249 a month, and you get 25% off with yearly billing. Concierge and Agency are custom priced.

What is the cheapest Unbounce plan?

Starter, at $29 a month or $22 billed yearly. You get 5 pages, 500 visitors and 1 user, with no popups, A/B testing or integrations.

Does Unbounce charge overage fees?

Yes. Since November 10, 2025 its terms charge $80 per additional 10,000 visits, or part of that, as a one-time fee. You'll get alerts at 85% and 100% of your allowance, and if you upgrade before the cycle ends you don't pay the charge.

Does Unbounce have a free trial?

Yes, you get 14 days with no credit card. The trial has one user, no custom domains and some traffic limits.

Does Unbounce have a free plan?

No. Once the trial ends you'll need to pick a paid plan.

What plan do I need for A/B testing?

You need Experiment at $149 a month. Smart Traffic, the AI that routes visitors between variants, needs Optimize at $249. Swipe Pages includes A/B testing and personalization on its $89 Marketer plan.

Can I buy extra domains or seats on a self-serve plan?

Unbounce doesn't publish add-on prices for either. If you need more domains or users, you move to the next plan up, or ask for a quote on Agency or Concierge.

Is annual billing worth it with Unbounce?

It saves you 25%, which adds up on a $149 or $249 plan. It also locks you in for a year, and the most common recent complaint about Unbounce is price increases, so read the renewal terms first.

Is Unbounce cheaper than Leadpages?

On entry price, yes, $29 against $50. But Unbounce Starter has 5 pages and 500 visitors and can't run A/B tests, while every Leadpages plan has unlimited pages, unlimited traffic and A/B testing. If you compare Experiment at $149 with Leadpages Grow instead, Unbounce comes out more expensive.

Does Unbounce give refunds?

Its terms say you don't get credits or refunds when you cancel a subscription. You can cancel a monthly plan at any time, and renewals are automatic.

Is Unbounce worth the price?

If you're an established team that needs its builder and can afford Experiment or Optimize, it holds up. If you're a marketer watching cost per conversion, it's harder to justify. Testing costs $149, AI routing costs $249, and a good month can add $80 per 10,000 extra visits.